Michael Schonfeld Email & Phone Number

New York, Ny, Us

New York, New York, Us

• Lead cross-functional teams in developing brand, creative, and product marketing strategies for Spotify, Intuit, Budweiser, Michelob Ultra, Cheez-It, and Rice Krispies Treats• Lead the execution and measurement of go-to-market, demand generation, and lead generation campaigns• Key campaigns include "Spreadbeats" for Spotify, "Lap of Legends" and "Dreamcaster" for Michelob Ultra, and "Old School Delivery" for Budweiser"

New York, New York, Us

New York, New York, Us

• Led strategic development on B2B campaigns for Visa and Oracle, and B2C campaigns for Reebok• Revamped messaging strategies for legacy brands such as Dick's Sporting Goods to drive relevance with Gen-Z audiences• Key campaigns include "See It Through" and "Ride Like Nobody’s Watching" for Reebok

New York, Ny, Us

• Developed creative briefs and 360° messaging strategies for clients such as Snickers, TWIX, Dove Chocolate and Pedigree Dog Food, and non-profit groups such as Sandy Hook Promise and End Allergies Together• Spearheaded influencer and brand partnerships for clients such as Snickers and Sandy Hook Promise• Worked on new business pitches, such as BBDO’s Ford account win• Key campaigns include "Back-to-School" Essentials for Sandy Hook Promise and "Fix the World" for Snickers

New York, Ny, Us

• Assisted in development of creative briefs and 360° messaging strategies for M&M’s, Sheba Cat Food, Snickers, TWIX, Dove Chocolate, Maltesers, Pedigree Dog Food, and Sheba Cat Food• Spearheaded thought leadership projects on advertising effectiveness• Key campaigns include "Evan" and "Tomorrow's News" for Sandy Hook Promise and "Human" for M&M's at the 2018 Super Bowl

• Assisted in development of social media and digital marketing strategies for clients including Nestlé and Frito-Lay• Conducted primary research on family purchasing habits for clients including Frito-Lay• Created agency-facing reports on the marketing implications of evolving gender and family norms

New York, New York, Us

• Developed sonic branding strategies for clients including Coca Cola, The Academy of Motion Picture Arts and Sciences and TruTV• Analyzed trends in sonic branding for strategists, account executives and music producers• Updated and organized records of producers' invoices

Us

• Processed interview requests for clients such as Mac Miller, Tyler the Creator, Earl Sweatshirt, iLoveMakonnen, Mick Jenkins, Ryan Hemsworth and SZA• Researched publications for outreach related to client events and music releases• Compiled and managed contact/press lists for upcoming client events and music releases

• Wrote about ongoing trends in music with a strong focus on hip-hop and electronic music• Profiled up-and-coming artists• Curated playlists to accompany upcoming event coverage, feature pieces

• Created and managed the fraternity’s $140,000 annual budget• Controlled all funds and decided on each spending measure• Responsible for the collection and billing of fraternity dues for 120 members

New York, New York, Us

• Researched and pitched up-and-coming artists for the label to consider signing • Pitched producer-artist pairings for ongoing projects• Developed promotional/marketing materials for an A&R department head

New York, Ny, Us

• Developed digital marketing strategies and managed social media pages for restaurants, including Bryant Park Grill

New York City, Ny, Us

• Served as a production assistant on set for a Cooking Channel online video series