Lead a firm specializing in developing and implementing direct marketing communications and programs for clients designed to build brand awareness, engage consumers, and drive sales. Results: Deliver $500k+ in revenues annually. Cultivate client relationships. Results: Built long-term collaborations with clients in the Pharmaceutical, Financial Services, Non-Profit, and Academic industries and delivered superior products as evidenced by high-levels of client retention. Assess client… Show more Lead a firm specializing in developing and implementing direct marketing communications and programs for clients designed to build brand awareness, engage consumers, and drive sales. Results: Deliver $500k+ in revenues annually. Cultivate client relationships. Results: Built long-term collaborations with clients in the Pharmaceutical, Financial Services, Non-Profit, and Academic industries and delivered superior products as evidenced by high-levels of client retention. Assess client needs, as well as develop and implement customized advertising and promotional direct mail campaigns. Lead cross-functional integration with Creative and Production teams to coordinate design and production schedules. Results: Maximized efficiencies, increased ROI, and generated additional revenues through strategic resource allocation. Negotiate with external vendors to source, design, and produce marketing and communications materials. Oversee fulfillment operations. Results: Enhanced infrastructure to streamline process and reduce costs. Liaise with United States Postal Service to ensure all client mailings comply with U.S. Postal regulations. Manage purchase orders and logistics related to client billings. Show less

Oversaw Sales team responsible for designing, producing, and implementing advertising and promotional campaigns for clients in the Pharmaceutical, Healthcare, Non-Profit, and Academic industries. Results: Grew business from $2.8M to $3.8M.Created and managed campaigns for signature clients including, but not limited to: Pfizer, Chase, Citibank, Mount Sinai, NY Presbyterian Hospital, Girl Scouts of America, God’s Love We Deliver, New York University, and Fordham University… Show more Oversaw Sales team responsible for designing, producing, and implementing advertising and promotional campaigns for clients in the Pharmaceutical, Healthcare, Non-Profit, and Academic industries. Results: Grew business from $2.8M to $3.8M.Created and managed campaigns for signature clients including, but not limited to: Pfizer, Chase, Citibank, Mount Sinai, NY Presbyterian Hospital, Girl Scouts of America, God’s Love We Deliver, New York University, and Fordham University. Re-engineered business model to maintain company’s leadership position in an increasingly competitive environment. Results: Cut costs by 15% - 20% contributing to increased profitability and client retention. Served as the company’s liaison on cross-functional teams responsible for setting brand vision and creative strategies; worked across Marketing, Creative, Production, and Legal. Led all aspects related to identifying and negotiating the acquisition of a fulfillment operation. Results: Increased production capacity contributing to a $600k increase in annual revenue. Cultivated relationships with prospective clients to ensue a future pipeline of new business. Results: Expanded company’s portfolio to include new categories and increased revenues. Managed Sales team inclusive of setting performance targets, overseeing daily operations, and ensuring professional development. Results: Created high-performance team that delivered jobs on schedule and within budget. Show less

Directed Sales & Client Services across the Tri-state region for a firm specializing in digital printing and fulfillment. Results: Enhanced infrastructure and grew client base delivering $1 million in annual revenues. Led business development designed to heighten awareness of the firm and its services. Key Achievement: Delivered company’s brand strategy and corporate campaign which was instrumental in securing and retaining 200+ clients. Partnered with clients to develop marketing… Show more Directed Sales & Client Services across the Tri-state region for a firm specializing in digital printing and fulfillment. Results: Enhanced infrastructure and grew client base delivering $1 million in annual revenues. Led business development designed to heighten awareness of the firm and its services. Key Achievement: Delivered company’s brand strategy and corporate campaign which was instrumental in securing and retaining 200+ clients. Partnered with clients to develop marketing and promotional campaigns, as well as serviced accounts. Results: Developed reputation as a valued business partner and trusted advisor. Managed all printing, fulfillment, and production services, as well as negotiated complex supplier/broker contracts. Results: Identified ongoing efficiencies by consolidating and/or outsourcing production schedules. Oversaw and trained members of the printing and fulfillment teams in sourcing, estimating, implementing, and fulfilling promotional campaigns. Results: Training resulted in a high-performance team. Served as the company representative at industry events. Results: Heightened awareness of the company and its services while securing new business. Show less