Michael Schweizer Email & Phone Number

Responsible for regional customers in Northern California and Pacific Northwest for Nestlé Coffee Partners.

San Francisco Bay Area

Project Planning Leader responsible for implementation of hundreds of shopper experience improvement projects at retailers across the country. Increased sales for both retailer customers and Nestle coffee brands and enhanced the shopper experience with the implementation of custom fixtures that elevated premium products and drove shopper conversion and buyer spend increase.Project Manager: directed the efforts a cross-functional team within Nestle and outside designers, fabricators, and installers, along with a parallel team at retailer customers.Financial Planning and Analysis: led team efforts to evaluate fixture ROI and enhance analytic capabilities with the creation of a customer prospecting toolShopper Innovation Design: coordination the creation of fixture innovation that improved fixture design and enabled aisle elevation implementations at even more retailers

San Francisco Bay Area

Partnered with retailers to enhance their category strategies while setting up Nestlé brands to win disproportionately through implementation of Nestle assortment and shelving principles. Managed team analytics and reporting, including creation of a custom consumption scorecard system. Built relationships with Buyers at retailers with strategic consulting advice.

San Francisco Bay Area

Sales Growth Leader: Led category growth initiatives including proposing and designing a “macro space” shelf adjustment that increased space for Premium Coffee products, and improved Starbucks positioning and space on shelf.Category Insights Expert: Partnered with leading retailers to refine their shelf assortment and placement of products within them to improve shopability and drive total sales growth for both Starbucks and the customer. Nominated for a Channel Development Partner Recognition Award for Category Improvement accomplishments in Q3 2014.Relationship Builder: Achieved Vendor Partner/Category Captain status at multiple retailers for coffee and other hot beverage categories. Honored with Starbucks Partner Recognition and Bravo AwardsStrategic Planning Leader: Led Signature Aisle logistics planning, implementation, and analysis of Signature Aisle program during original implementation with 350 installations in 3 years. Honored with a Partner Recognition Award for Signature Aisle achievementsAccount Executive – Temporary Assignment – March-July 2016-Achieved acceptance of significant new product distribution in key divisions-Expanded value size program and launched with a best in class display support program-Led planning for Top to Top Leadership Meetings

San Francisco Bay Area

Merchandising Leader responsible for category P&L, product assortment, shelving, pricing, and promotion strategies. Cross-functional team leader that coordinated the efforts of Supply Chain, Retail Operations, and Finance to create a cohesive category strategy. Extensive experience across Merchandising, Pricing, Marketing Systems and Processes, and Retail Ops.-Managed Category Financial P&L: Created and Forecasted financial plan for category and managed business to achieve it. Also collaborated with FP&A to develop a new financial tracking system for entire department.-Managed Category Assortment Promotion & Display Planning: Curated category assortment. Collaborated with CPG supplier partners to develop and implement new category promotion strategies. Led entire department display merchandising intiatives.-Just for U Marketing Integration Project Lead: Developed and implemented integration plan. Led communication to Senior Management, Advertising, Marketing Operations, and Category Merchandising teams.-Led Cluster Marketing Initiatives: Implemented initiative to segment stores by demographic, and regional clusters and merchandise appropriate products in Asian & Hispanic categories.-Improved Product Sourcing & Logistics: Managed multiple supply chain improvement initiatives including the Pet Supplies and Rawhides assortment reinvention and transition from direct store delivery to warehouse supply/logistics model.-Additional Work History includes positions of increasing responsibility in Retail Operations, Pricing, and Marketing Systems/Processes

Master Of Business Administration, Marketing Management

Bachelor Of Science, Organizational Management