Michael Scroop

Michael Scroop Email and Phone Number

Digital Marketing and Transformation Consultant @ TW9 Digital
Sydney, NSW, AU
Michael Scroop's Location
Sydney, New South Wales, Australia, Australia
Michael Scroop's Contact Details

Michael Scroop work email

Michael Scroop personal email

n/a
About Michael Scroop

Senior Business & Digital Marketing Consultant who has gained extensive hands-on experience in building a business from the ground up. Across the depth of my career, built over the last 30 years, I have been working closely with clients and investing heavily in the digitalisation of their business models. I provide strategic marketing direction and advice on how to add value to an organisation that is seeking to be more customer focused, agile, lean and interactive by way of digitalisation and have worked with clients based across Australia, New Zealand, the UK and North America.Since 1997 and as a results-driven business owner, I have worked across a wide range of industry sectors, building a client-server application in the late 90’s and then a SaaS product which was successfully launched in 2013. I build long-term mutually beneficial relationships with my clients which are based on mutual trust, respect and integrity; working with each of them to assess their individual requirements, and needs and to understand a holistic view of what is important to them. The success of my career has been underpinned by my:• Key relationship building and stakeholder engagement skills;• Ability to communicate and influence change and transformation;• Translating customer requirements into cost-effective business solutions;• Digital marketing strategist, growth and planning skills;• Understanding and knowledge of best in industry practices;• Transforming and changing the shape of a company to empower the world of business who are investing in a digitalised market;• Ability to deliver long-term results and positive outcomes for each business I work alongside;• Project Management and delivery skills; getting the job done right, first time, in budget, and delivered to my clients requirements and needs on time;• Reflecting on how things can be improved for my clients.

Michael Scroop's Current Company Details
TW9 Digital

Tw9 Digital

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Digital Marketing and Transformation Consultant
Sydney, NSW, AU
Website:
tw9.digital
Employees:
2
Michael Scroop Work Experience Details
  • Tw9 Digital
    Digital Marketing And Transformation Consultant
    Tw9 Digital
    Sydney, Nsw, Au
  • Tw9 Digital
    Digital Marketing & Transformation Consultant
    Tw9 Digital Mar 2019 - Present
    Sydney, Australia
    Marketing is about reaching your future customers, wherever they may be, and these days more often than not, that means finding them online.Whether you need a marketing strategy, some analysis on your existing marketing assets (website, social channels, database, email marketing system, CRM, branding, video/photos etc.), ongoing marketing activities such as; SEO, social media, PPC, PR and more or a full blown integrated marketing campaign, we can help. Contact us today https://tw9consulting.com/
  • Priava
    Founder & Chief Executive Chairman
    Priava May 1997 - Jan 2019
    Sydney - London
    https://www.priava.com/ Established a business from the ground up which specialises in cloud-based enterprise management software designed for venue and event management. Provided strategic inputs, revamped processes and enhanced revenues as an Umbrella Investor and Chairman. Recently sold business venture in January 2019 at a substantial profit.Key Responsibilities • Developed and then launched Software as a Service (SaaS) enterprise product in 2013;• One of the most ambitious growth projects since the company’s inception in 1997;• Delivered a market leading product with 200 blue chip customers;• Working across Australia and the UK with growth in new business in North America, USA; • Impacting bottom line profits and results for our clients and increased productivity;• Utilised latest technology to deliver innovative digital solution and SaaS products;• Recruited ~25 staff across the globe; working in ANZ, UK and India; • Delivered an end user friendly systems, enhanced efficiency and a robust business model;• Transitioned from a traditional software house revenue model to a subscription based model; • Achieved 100% increment in revenue and profit growth based on company turnover;• Exceeded a 95% customer renewal rate with increasing revenue per customer metrics;• Handled large-scale high value tenders and bids for a wide range of Government clients;• Achieved a preferred supplier status for Government accounts;• Successful implementation of enterprise NetSuite products;
  • Mia
    Chairman Of The Board
    Mia Feb 2006 - Mar 2007
    London, United Kingdom
    Having held the position of Vice Chairman for 12 months prior, I was elected at the AGM in early 2006 as Chairman of the MIA. Revamped industry’s image to make the association more relevant and appealing to the younger generation of meetings professionals. Passionate about the future of the meetings industry, I had identified the MIA as the best vehicle for change.
  • Mia
    Vice Chairman Of The Board
    Mia Mar 2005 - Feb 2006
    London, United Kingdom
    Working with the board successfully managed and implemented a robust process to ensure that venues and industry suppliers operated ethically and professionally.
  • Mia
    Board Member
    Mia Feb 2004 - Feb 2005
    London, United Kingdom
    Elected on the Board of Directors, a voluntary board for an industry trade association.

Michael Scroop Skills

Rya Yachtmaster Ocean Commercially Endorsed Saas Crm Change Management Cloud Computing Entrepreneurship Start Ups Leadership Solution Selling Product Management Marketing Strategy Team Leadership Project Management Business Planning Business Development New Business Development Business Strategy Business Analysis Strategy Product Marketing Outsourcing Management Strategic Partnerships E Commerce Integrated Marketing Enterprise Software Executive Management International Business

Michael Scroop Education Details

Frequently Asked Questions about Michael Scroop

What company does Michael Scroop work for?

Michael Scroop works for Tw9 Digital

What is Michael Scroop's role at the current company?

Michael Scroop's current role is Digital Marketing and Transformation Consultant.

What is Michael Scroop's email address?

Michael Scroop's email address is mi****@****ava.com

What schools did Michael Scroop attend?

Michael Scroop attended University Of Technology Sydney, Glion Institute, Switzerland.

What skills is Michael Scroop known for?

Michael Scroop has skills like Rya Yachtmaster Ocean Commercially Endorsed, Saas, Crm, Change Management, Cloud Computing, Entrepreneurship, Start Ups, Leadership, Solution Selling, Product Management, Marketing Strategy, Team Leadership.

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