• Conducted user research and created a user flow, informing the design of key product features, improving user satisfaction by 30% after launch.• Spearheaded the development of the client’s responsive desktop, web, and native mobile app by designing over 50 development-ready high-level wireframes in Figma.• Improved team efficiency and design consistency by establishing a design system and style guide in Figma.

• Conducted user research and competitive analysis to identify and design high-traffic pages, increasing traffic by 103%.• Designed, prototyped, and developed a newsletter page using Figma and Webflow, obtaining 300 subscribers in 1 week.• Obtained over 5000 weekly website visits by improving page load speed, improving CSS class efficiency, and redesigning key components such as feature cards.

• Conducted qualitative user research and analyzed interview data to inform the redesign of the app, improving user satisfaction by 90%.• Collaborated with the senior designer to research and design a key product feature, increasing user retention by 50%.• Improved the UX team’s efficiency by contributing to and iterating a new design system in Figma.

Responsible for leading junior graphic designers in creating content for Garuda Hacks' social media and website. Also responsible for creating style guides, creating the brand kit for the company, and redesigning the website.

Creative Services Assistant for the University of Toronto, Scarborough Library. Responsible for creating graphics and marketing Library events.

Created 7 different designs using Adobe Illustrator, including plantation and garden layouts that were used in investor and client meetings. Also developed an isometric 3D concept of Local Grown Salad's proprietary vertical farm watering system using Blender 3D.

Interned as a social media marketing and graphic design intern. Responsibilities included creating graphics to be used for promotional material. Ensured the steady flow of posts to drive up engagement.