Michael Shapiro

Michael Shapiro Email and Phone Number

Senior Director - Strategy & Insights at Nestlé Purina North America @ Nestlé Purina North America
st. louis, missouri, united states
Michael Shapiro's Location
Greater St. Louis, United States
Michael Shapiro's Contact Details

Michael Shapiro personal email

n/a
About Michael Shapiro

Marketing Research business leader with over 25 years’ experience in consumer insights. Proven track record of collaboratively managing teams and projects under diverse business conditions to develop and deploy fast, actionable insights to key stakeholders. Strong background in study design, data analysis, analytics, and strategic consulting.

Michael Shapiro's Current Company Details
Nestlé Purina North America

Nestlé Purina North America

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Senior Director - Strategy & Insights at Nestlé Purina North America
st. louis, missouri, united states
Website:
nestlepurinacareers.com
Employees:
6955
Michael Shapiro Work Experience Details
  • Nestlé Purina North America
    Senior Director
    Nestlé Purina North America Dec 2023 - Present
    St Louis, Missouri, United States
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  • Nestlé Purina North America
    Director - Brand Inisghts
    Nestlé Purina North America Nov 2014 - Mar 2024
    Greater St. Louis Area
    • Overall responsibility for all Petcare consumer research for the LATAM region and the GSBU as well as dog food brands in the U.S.• Designed and implemented organizational changes to insights team to maximize resources• Consult with senior management on implications of insights and strategic direction for the business• Guide team in the use of a variety of market research techniques including consumer segmentation, equity tracking, new product development, product preference testing, volume forecasting, focus groups, and ethnography to drive business decisions• Supervise a team of seven Nestle Purina employees
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  • Nestle Purina Australia
    Director - Consumer & Marketplace Insights
    Nestle Purina Australia May 2012 - Nov 2014
    Sydney, Australia
    • Based in Sydney, responsible for all Petcare consumer research for the AOA region comprised of 16 individual markets with a particular focus on Australia, New Zealand, Japan, China, and South Africa• Deployed Petcare global segmentation study throughout the region• Consulted with senior leadership team on development of the 3-year regional business strategy and on portfolio optimization• Supervised a team of three Nestle Purina employees
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  • Nestle Purina Petcare Co
    Director, Brand Insights
    Nestle Purina Petcare Co Jan 2007 - May 2012
    Responsible for all consumer research for Cat Food, Pet Treats, and Latin America including consumer segmentation, new products, advertising communication, and packaging.Utilize a variety of market research techniques including surveys, product preference testing, volume forecasting, focus groups, and ethnography.Partner with key research suppliers including BASES, Nielsen, ASI, PRS. and others to provide actionable data to marketing teams.Consult with Directors of Marketing and Marketing VP's on strategic direction for Nestle Purina brands.Create annual Pet Care volume forecasts using combination of scan, panel, and internal data sources for use by senior management in business planning. Supervise the work of five Nestle Purina employees
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  • Netsle Purina Petcare
    Director, Category Insights
    Netsle Purina Petcare Jun 2004 - Jan 2007
    Responsible for all category-level analyses including consumer segmentation, imagery and equity tracking, product testing, market structure, and consumer panel data.Represented department on cross-functional business strategy teams.Developed promotion evaluation application, based on internal and external data, that is in use throughout the Nestle Purina sales force. Continue to enhance this application and conduct technical training sessions for Sales and Marketing.Supervised a group of three Nestle Purina employees and four vendor on-sites.
  • Netsle Purina Petcare
    Manager, Category Insights
    Netsle Purina Petcare Jan 2000 - Jun 2004
    Managed Nielsen Household Panel data and Spectra Marketing data including in-depth analyses of consumer purchase behavior, source of volume for new brands, and brand interactions.Managed $2 million syndicated data budget to ensure efficient uses of funds across Marketing and Sales.Conducted modeling analytics on price and promotion responsiveness data and Marketing Mix studies and made recommendations to management on pricing, promotion, and communication strategies.Supervised the work of one Nestle Purina employee and three vendor on-sites.
  • The Procter And Gamble Co
    Senior Marketing Analyst
    The Procter And Gamble Co Aug 1997 - Jan 2000
    Performed analysis of syndicated scanner and panel data to support North American Market Development Organization. Analyses include category trends, competitive activity, price sensitivity, consumer purchase behavior, and merchandising effectiveness.Worked with retailers to understand the strategic uses of Frequent Shopper and POS data and designing P&G's vision for manufacturer-retailer partnerships regarding the use of this data.Performed complex analyses using syndicated scanner and household data (IRI, A.C. Nielsen) to support the marketing efforts of the Snacks Category.Assessed new opportunities for acquisition and new brand development within the category.Forecast national volume for new initiatives.
  • Procter & Gamble
    Senior Analyst
    Procter & Gamble Jun 1992 - Jan 2000
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  • Futuro Inc
    Senior Marketing Analyst
    Futuro Inc Nov 1995 - Jul 1997
    Designed and performed topline and detailed analyses of business trends, consumer and market research and pricing and distribution trends.Provided specialized functional support such as maintaining the product hierarchy, conducting Marketing Department training, and representing the Marketing Department on MIS project teams. Provided end-user network and software support including Novell LAN and Microsoft Office.Created shipment reports in SQL and rolled out these reports to Marketing, Finance, and Operations.Conducted in-depth information searches on the Internet and on-line data sources to provide the Marketing Department with fast actionable data.Supervised the work of one marketing analyst.
  • The Procter And Gamble Co
    Marketing Analyst
    The Procter And Gamble Co Jun 1992 - Nov 1995
    Used prescription data, scanner data, and HMO profiling data to assist Marketing and Sales in the formation and execution of strategies in the Managed Care market with analyses focusing on both Rx and over-the-counter Health Care products.Tested and made recommendations to management on new data sources and decision support systems. Organized and led training for Corporate Managed Care and Field Sales. Supported data and software for Field Sales. Performed analyses of Information Resources, Inc. and A.C. Nielsen market measurements data to support Sales strategies and new item launches for Health Care and Beauty Care sales forces.Worked closely with data vendors on custom studies and data delivery.Provided input to applications teams on Sales needs in new application development and modifications to existing applications and software.Prepared and led numerous training sessions for Health Care and Beauty Care Field Sales organizations.

Michael Shapiro Skills

Market Research Marketing Research Strategy Segmentation Analytics Customer Insight Cross Functional Team Leadership Forecasting Marketing Business Strategy Competitive Analysis Brand Management Marketing Strategy Management Product Development

Michael Shapiro Education Details

Frequently Asked Questions about Michael Shapiro

What company does Michael Shapiro work for?

Michael Shapiro works for Nestlé Purina North America

What is Michael Shapiro's role at the current company?

Michael Shapiro's current role is Senior Director - Strategy & Insights at Nestlé Purina North America.

What is Michael Shapiro's email address?

Michael Shapiro's email address is ms****@****ina.com

What is Michael Shapiro's direct phone number?

Michael Shapiro's direct phone number is +131422*****

What schools did Michael Shapiro attend?

Michael Shapiro attended University Of Pennsylvania, Whaton School Of Business, Moore School Of Engineering.

What skills is Michael Shapiro known for?

Michael Shapiro has skills like Market Research, Marketing Research, Strategy, Segmentation, Analytics, Customer Insight, Cross Functional Team Leadership, Forecasting, Marketing, Business Strategy, Competitive Analysis, Brand Management.

Who are Michael Shapiro's colleagues?

Michael Shapiro's colleagues are Deana Miner, Keith Roesch, Scott Kingsley, Alvin Valenta, Timothy Whyman, Marques Molett, Jonathan Jesus Suarez Quintana.

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