Michael Shavalier Email & Phone Number

Work closely and collaboratively across the organization to support the strategic digital goals of the business and charged with implementing new solutions, putting operational systems in place, and acting as a problem solver and leader. Have ultimate responsibility for Creative Operations, Digital Marketing Operations, Web Development, and Information Technology• Subject-matter expert who provides research, leadership, and guidance on strategic software solutions and technology so teams can operate efficiently.• Oversee the management of web development projects for both internal and outsourced teams to meet and support the strategic digital goals of the company. • Led the implementation and continued optimization of CRMs and marketing hubs across the organization, while maintaining adherence to data management’s best practices and policies.• Project management and planning for many large-scale company and brand initiatives.

Boca Raton, Fl

While maintaining ultimate responsibility for the centralized production teams, systems, and workflow that comprise Creative Operations, I began to oversee a complete rework of our email marketing operations to achieve better audience growth and data management and a higher rate of engagement.• Developed best practices and policies for data management, privacy compliance, and email marketing engagement and worked to train and socialize teams across our organization.• Rebuilt our email marketing platforms and efforts to allow for greater automation, personalization, data management, and privacy compliance.• Led an effort to consolidate our marketing technology to reduce the need to have multiple custom integrations and numerous areas where data has to be maintained and managed.• Implemented HubSpot Sales and Marketing Hubs and worked to champion inbound methodology across many of the SANDOW brands.• Reorganized the email operations team into a digital marketing operations department to better meet the needs of an environment that is becoming more hybrid and channel-agnostic.

Boca Raton, Fl

Worked diligently to build the creative workflow processes, expand use of technology, and build dependable teams across the organization that could scale to accommodate an increase in publishing frequency and volume.• Devised multiple systems for the creative and editorial departments, including asset management, editorial databases, cloud-based file management, and workflow procedures.• Implemented full digital pagination and production optimization for all publications, including an online ad submission portal reducing time, resources, and human error. • Centralized all production and retouching teams to streamline their workflow and processes to achieve a greater scalable capacity with a focus on service-minded support.• Led the implementation of Extensis Universal Type Server and achieved full font management across the organization and all its publications.

Boca Raton, Fl

I helped our corporate creative director lead a team of art directors and designers to produce impactful designs for special projects, corporate branding, internal marketing, and in-office environmental graphics.• Built greater collaboration between design teams and provided direction, training, and mentoring to designers in support of their professional development.• Led the charge to foster a strong creative and company culture that empowered both design and designers throughout the organization and its brands.• Developed internal branding and brand guidelines for SANDOW, its existing brands, and newly acquired brands such as iconic retailer Fred Segal.

Boca Raton, Fl

Along with a talented design team, I provided art direction and design for SANDOW’s award-winning publication Worth magazine, as well as special projects for both existing and newly acquired brands and publications.• Conceptualized and designed 18-plus covers for Worth magazine in collaboration with renowned illustrator Brian Stauffer, many of which were award-winning and recognized.• Redesigned interior pages, sections, new special sections, and editorial products for Worth magazine to maximize visual impact and interest while keeping the look fresh and engaging.• Refined both the art and editorial department workflow processes to improve cross- collaboration among remote working teams and locations.

Miami, Fl

As Village Voice Media’s corporate design director, I oversaw all art departments for the nation’s largest publisher of alternative newsweeklies, including the Village Voice, LA Weekly, Seattle Weekly, SF Weekly, and Miami New Times.• Hired and managed 13 art directors at individual newsweeklies across the organization and provided direction and mentoring to encourage both personal and professional growth.• Enhanced Village Voice Media’s artistic recognition by pushing to achieve provocative, impactful, and sometimes unconventional cover designs at each weekly magazine.• Served as liaison to the editorial, marketing, and sales teams, providing artistic guidance and collaborating with many of the best editors, writers, illustrators, and photographers in the industry.• Spearheaded and managed the complete redesign of all publications to maximize content-per-pages while keeping artistic integrity and visual impact.• Launched an effort to create online design content and contributions by our art directors, such as infographics and slideshows, to increase our digital presence, site traffic, and page views.

Miami, Fl

I directed, conceptualized, and designed all covers and editorial features for Miami’s largest alternative weekly newsmagazine with a small staff and a meager budget and under an incredibly tight deadline.• Oversaw all editorial layouts for each issue and managed assistant art directors, editorial layout artists, and staff photographers.• Hired and managed various freelance artists, illustrators, and photographers to produce a variety of content for cover stories and features.• Maintained a lean weekly art budget while maximizing the best quality illustration and photography for both the print publication and website.• Directed the overall look of the newspaper, including branded content, marketing elements, promotional materials, event design, and the direction of all photo shoots.

Fort Lauderdale, Fl

Cleveland, Oh

Phoenix, Az