Michael Shaw serves as the vice president of brand marketing with the Miami Dolphins, Hard Rock Stadium and its properties including the Miami Open and Formula One Crypto.com Miami Grand Prix. In his role, he oversees the organization's marketing, video, brand assets and creative strategies.

Lead the teams responsible for key business operations including Brand Marketing, Fan Services, Content Development, Ticketing, Merchandising, Game Entertainment, Creative Services, Social Media, Game-Day Experience, and the Events & Promotional business units. Oversight of the Creative Campaign with NIKE to lead design and launch MLB’s inaugural 2021 City Connect Program on-field MLB uniform collection. Grew revenue +30% YoY, ranked top-15 Greatest MLB uniforms all-time by ESPNLed the merchandise brand innovation launch and new on-field uniform reveal. Re-imagined the Marlins self-operated retail business and grew revenue +40% YoY. Responsible for the retail capital project renovations of two locations Chair of the Innovation & Co-Chair of Diversity, Inclusion, & Belonging Employee Committees. Leading the development of the common purpose and organizational social justice initiatives to mentor, hire, train, and develop staff while encouraging diversity Creative development oversight of live show presentation for Marlins Baseball, including storylines, performers, video/audio support, special effects and other presentation toolsLeadership of the Fanatics/Marlins 10-year retail partnership; securing +20% merchandise YoY revenue and unlocking limited/special addition merchandise with select retail partners (2019-20)

Oversight of all venue operations and operations staff – responsible for the development of the Marlins Park COVID-19 Readiness Plan, which includes a guest capacity plan, CX journey strategic outline, and non-baseball/special event health and safety protocolsResponsible for improved single-ticket buyer survey scoring and fan sentiment with all-inclusive Customer Engagement Strategy which included the development of organizational mission, core values, and service training protocols for all staff – led MLB in customer service secret shopper survey scores in first full season (2019)Led the merchandise brand innovation launch and new on-field uniform reveal. Re-imagined the Marlins self-operated retail business and grew revenue +40% YoY. Responsible for the retail capital project renovations

Advising executive leadership, product management, and finance, leading the development of the sports tickets business strategy, including the three-year plan to grow revenue to over $100MM Developed the mission, goals, and success metrics for the US Tickets business, ensuring continuity with the overall business strategy to develop the OP for 2018Delivering high impact presentations to (C-level) decision makers from top-tier sports organizations, leagues, and entertainment venues across North America Creating alternative deal structures to negotiate commercial agreements with potential partners *This sports vertical was dissolved following Amazon's acquisition of Whole Foods in 2017*

Returned to Groupon for an expanded role with additional revenue oversightNegotiated commercial agreements with Major League Baseball Advanced Media, NCAA, RSE Ventures, Tickets.com, and the NBA to secure exclusive e-commerce partnership rights, increasing total annual revenue over $40MM Served as the “face of Groupon” with key local constituents, media, and business leaders to advance the brand through industry panels, top-tier conferences, and sporting eventsExpanded key executive level partnerships with the NFL, MLB, NBA and NCAA growing 2016 YoY Q4 new business supply 30% YoY

Founded in 2010, GlideSlope is grounded on the simple principle of delivering neutral, strategic advisement around the business of global sportResponsible for the new business revenue pipeline and budgets, growing Q2 YoY revenue 30%

Developed sports vertical media strategy, increasing revenue 45% within the first 10 monthsCreated unprecedented secondary market strategy in partnership with the MLB, drove new revenue and sold over 20k tickets at launchBuilt, coached and developed the sales and account management teams as they worked to close high value local sports deals/packages, including providing best practices and deal structure guidance Advised executive leadership, forecasted and modeled potential partnership deals with finance to analyze broader strategic acquisition and commercial agreement opportunities

Developed creative marketing campaigns with partners in response to the RFP process, resulting in over $2MM of new revenue through original branded content YoYManaged, and advised staff to develop brand awareness and increase audience growth, promoting continuous strategic thinking, and internal continuity Evaluated potential partnerships, proposals, and content opportunities with the goal of driving revenue and overall company value for stakeholders Created overall company reporting strategy to analyze audience trends and metrics increasing overall audience engagement 10% on digital platforms

Served as a key liaison and strategic partner to the NBA, WNBA, Major League Lacrosse, Billiards International, and USA Track & Field, acquired content and managed relationships.Restructured the overall 2007-2016 Major League Lacrosse agreement and created an additional $500k of revenue for ESPN and Walt Disney Company businessesDeveloped the 2008-11 NBA on ESPN and ABC programming schedules, resulting in double-digit increased viewership YoY Created WNBA activation plan, resulting in a 57% increase in viewership and ratings Media training and commentary on current events happening around the NBA via True Hoop TV