Michael Shelling Email & Phone Number

Burbank, Ca

Oversee, manage and implement publicity campaigns for DC-branded content resulting in positive publicity coverage for the company’s Publishing imprints, products & initiatives including its comic books (print and digital), DC Collectibles as well as custom & licensed comic books and partnerships.

Aliso Viejo, Ca

Provide worldwide strategic direction for Carbine publicity efforts promoting WildStar MMO.Provide ongoing strategic direction and tactical execution for monthly content updates for live game (new PvP maps, World Story updates) Present and secure interview opportunities featuring Carbine Studios dev team members with North American media.

Developed and executed strategic publicity campaigns for video games utilizing a variety of outreach tactics including press releases, media alerts, press tours, interviews and media training, combining traditional media sources with bloggers and key product/player communities.

Evaulated Public Relations department tools and tacticsRefined PR tools set with emphasis on strategies and tactics leveraging marketing USP's and development key product features

Consulted for impending launch of Brain Tangent Entertainment (BTe), an IP (intellectual property) management firm. Developing launch strategy, drafting press release(s), pitching interviews of principals to local, regional, technology and entertainment media.Consulted in similar capacity for Red Giant, another IP management firm for interactive entertainment.

Currently manage media relations in video game department of Convergence Group. Develop product announcements, launch strategies, media plans, media alerts, press releases on behalf of clients, as well as negotiate editorial placement in consumer and video game media. Clients include: id Software, Activision, BradyGames and Razer USA.

responsible for all external corporate communication for 3rd party publisher/distributor. Develop and execute all strategic PR directives for Encore software products, including games, productivity and educational software. Bottom-line responsibility for development of PR operating budget, product positioning and PR outreach for E3. Manage external agency in targeted PR outreach and execution of specialty events for the gamer and consumer press in support of gaming content.

Developed and implemented PR strategies for VU Games and partner-published content for both PC and console. Actively pitched products to consumer, enthusiast and trade publications, through a combination of press tours, developer visits, and target campaigns of asset distribution. Created press releases, media alerts, and review materials for press consumption. Cultivated successful relationships with both key media and development community. Manage staff of one associate; oversaw and… Show more Developed and implemented PR strategies for VU Games and partner-published content for both PC and console. Actively pitched products to consumer, enthusiast and trade publications, through a combination of press tours, developer visits, and target campaigns of asset distribution. Created press releases, media alerts, and review materials for press consumption. Cultivated successful relationships with both key media and development community. Manage staff of one associate; oversaw and executed finished product and specialty mailings. Show less

Developed and executed strategic PR campaigns for core games media and consumer press resulting in media coverage of CRAVE Entertainment titles on console and handheld platforms. Managed external agency in development and execution of targeted PR campaigns for consumer and vertical media. Worked with licensors in creating promotional events which leveraged their relationship with CRAVE-licensed titles.

Developed and executed strategic PR programs for Command & Conquer franchise. Worked with Online Community Managers to develop and execute promotional events combining end users and games media. Negotiated with games media for positive coverage of Westwood titles. Maintained strong relationships with key editors and journalists. Demonstrated product during development to journalists. Organized and executed press tours nationwide. Drafted and edited product related correspondence (Press… Show more Developed and executed strategic PR programs for Command & Conquer franchise. Worked with Online Community Managers to develop and execute promotional events combining end users and games media. Negotiated with games media for positive coverage of Westwood titles. Maintained strong relationships with key editors and journalists. Demonstrated product during development to journalists. Organized and executed press tours nationwide. Drafted and edited product related correspondence (Press Releases, Media Advisory). Provided press with material for editorial coverage (producer Q&A's, strategy guides). Show less

Set strategic objectives and developed PR plans for several consumer entertainment software franchises on PC, Mac, console and handheld platforms. Seamlessly integrated online PR opportunities into print and broadcast strategies. Managed external PR agency in development and execution of consumer media campaigns. Planned and executed local and national press tours during product development. Served as worldwide PR lead for entertainment division products. Managed internal staff of two in… Show more Set strategic objectives and developed PR plans for several consumer entertainment software franchises on PC, Mac, console and handheld platforms. Seamlessly integrated online PR opportunities into print and broadcast strategies. Managed external PR agency in development and execution of consumer media campaigns. Planned and executed local and national press tours during product development. Served as worldwide PR lead for entertainment division products. Managed internal staff of two in fulfillment of administrative PR duties. Served as Associate PR Manager (Mindscape Entertainment, SSI Division) from Feb 98 to March 2000. Served as PR Specialist (Mindscape Entertainment, SSI Division) from August 97 to Feb 98. Show less

PR consultant/manager for Psygnosis Formula One video game franchise (Console and PC) and Newman/Haas Racing video game. Developed press releases, product fact sheets and developer/producer Q&A's for editorial use. Wrote PR plans and coordinated promotional events. Oversaw asset selection for PR mailings and inclusion on product website. Managed PR contact database. Managed staff of one in administrative duties.