Michael Sia Email & Phone Number

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Montreal, Canada Area

Montreal, Canada Area

• Campaign management of digital campaigns from creation and set-up to final reporting• Work with internal clients to ensure comprehensive understanding of business and targeting requirements of campaigns to support VIA Rail's customer segmentation, lifecycle management and contact management strategies • Implement and deploy triggered and transactional campaigns with audience segmentation, and integrate inbound marketing actions while highlighting any automation or process improvements• Provide on-going evaluation for the effectiveness of the campaign production process including campaign software and recommendations for improvements

Montreal, Canada Area

• Acts as the agency representative in the industry• Develops and executes strategies to build and maintain client accounts while supervising/overseeing current account day-to-day business• Project direction – acting as creative team sounding board for concept development• Lead brand strategy – developing and maintaining a high level of industry and brand knowledge to support key role of strategic partner for current clients and focus on continued organic growth• Financial management – developing and maintaining yearly sales forecasts for current and planned new business• Reviewing job financials reports (profitability, forecasting) and intervening as necessary

Montreal, Canada Area

• Builds & maintains strong professional ties with clients (Mead Johnson Nutrition, Pharmascience)through effective communication and analysis of their needs & objectives• Active contributions in the development of marketing strategies for each project• Prepares briefs for presentation to clients & internal creative & production teams• Produces and prepares various campaign proposals, and project pitches• Delegates & provides strong support for coordinators in their responsibilities with the team• High understanding on various CMS platforms (Drupal, Sharepoint), newsletter softwares (Exact Target, SharpSpring), and third party plugin APIs (Oracle, ThisMoment).• Produces award winning digital and video campaigns (Gold and Silver Communicator awards – online video, Bronze Summit award – video series and integrated campaign)• Contributes on a regular basis, ideas, and innovations that affect Canadian and global markets• Has worked on a number of RFPs, and has experience with and obtaining new client business with successful pitch and strategy presentations

• Coordinated a team of copywriters and graphic designers• Helped conceptualize new and improved layouts for the existing product Produced a business to business retail website• Storyboard conception on 30 second video commercial pitch• Prepared studies on product competition, region expansion, and consumer trends • Maintained accountability for final review of all Canadian print proofs