• A strategic and entrepreneurial Sales & Marketing and Business Development Professional, with more than 20 years of experience across various industries, including Real Estate, FMCG (Non-alcoholic beverages, wines, whisky, Japanese spirits and sake), as well as Food & Beverage (F&B). • Possess start up experience, demonstrated success in starting and building up at least 3 companies.• Proven track record in bulk sales and high value sales to HNWI as well as large corporates. • A natural leader, experienced in leading a strong business unit of up to 150 staff at Savills Residential. • Strong analytical mind, business acumen and industry knowledge, able to identify potential investment and business development opportunities. • Excellent presentation, communication and negotiation skills. • Certified in most alcoholic beverages and especially passionate in wine.
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Chief Operations OfficerShinano Apr 2023 - Dec 2024Singapore• Wholesales of spirits, specialising in whiskies• Managing wholesers and trade partners in domestic• Export sales to Indonesia, Thailand, Myanmar, Vietnam and Phillipines, develop new markets in the region• Organise wine and spirits tasting events and perform as a Speaker and Educator• Set up retail E-commerce B2C sales via platforms• Handle sales and marketing to HNWI for Shinano collectibles• Manage the sales and marketing team of Singapore• Arrange marketing activities, from sales focus to branding activities -
Head Of Business DevelopmentOtt Inspire Pte Ltd Jun 2020 - Aug 2022Singapore• Organise direct sales and marketing activities to retail and corporate clients• In charge of the sales and marketing team • Personal sales to corporate and sourcing for private clients solely HNWI (Record top sales in the company)• Organise wine and spirits tasting events with sales focus, as speaker and educator• Organising The Whisky Ambassador training program and also lecturing the class
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Head Of MarketingMtbl Global Pte Ltd Sep 2019 - Apr 2020• Start up the company from scratch. • Lead a Sales team of 15 and operation team of 4• Sell to B2B trade customers, cooperate and HNWI• Handle procurement, import and export logistics
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Head Of Sales (Head Sommelier)Suki Group Pte Ltd Sep 2018 - Sep 2019• Head the B2B sales team of 6, to sell alcoholic beverages (wines, Japanese sake and whisky) for B2B & retail• Procure and import alcoholic drinks to sell in the 40 retail outlets as well as for B2B• Conduct product knowledge training for outlets’ Managers and Staff • Set various pricing (B2B, B2C and outlet) for new products, especially products that are directly imported• Organise events for product launch or special campaigns• Maintain good customers relation and create a regular client base in respective outlets• Set up new outlets or change concept in keeping up to trend
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General ManagerVillage Food Empire Pt Ltd Sep 2015 - Aug 2018Singapore• Sell wines (Japanese Sake & Shochu) in bulk to customers or on premise • Maintain good customers relations and create a regular client base• Source vendors and negotiate fair contracts for supplies , all procurement• Improve profitability by streamlining costs and optimizing prices from material cost to labour cost• Maintain high standard of quality through continuous reviews of products and service• Hire and train all staff in outlets
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Group Division HeadSavills Residential Pte Ltd Jan 2009 - Aug 2016Singapore• Lead and manage a direct sales team of up to 150 Associates• Lead team to meet or exceed their monthly sales targets while delivering exceptional client service• Personal sales of high value development sites• Conduct company level training from group classes of 40 to lecturing 1200 associates
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Equities TraderDmg & Partners Securities May 1996 - Jan 2009Singapore• Handle accounts of retail and high networth customers, from sourcing to maintaining the accounts• Trade equities (Singapore and regional) on behalf of customer
Frequently Asked Questions about Michael Sim
What is Michael Sim's role at the current company?
Michael Sim's current role is Sales & Marketing / Business Development / Wines & Spirits / FMCG / F&B.
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Regional Office - Treasurer | Corporate Finance | Menarini Asia-Pacific | Imperial London MbaSingapore2nestle.com, hotmail.com -
Michael Sim
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