Mike Simon Email & Phone Number

København Ø, Capital Region, Dk

Supermarket facing sales & strategy

Key Biscayne, Florida, Us

• Hired, developed and managed a cross-functional team of 8 people through rapid growth• Scaled the manufacturing and supply chain from a benchtop model to co-manufacturing 120,000 units per day• Found and negotiated with suppliers for pricing, sustainability, availability and quality, importing from as far as the Amazon Rainforest• Launched the Acai To-Go brand nationwide in over 1000+ stores in the first year and grew sales by 141% in year 2• Led fund raising efforts for our seed round and surpassed our funding goal

Used strong analytical skill to develop a complete product package targeted at food entrepreneursDeveloped overall strategy including pricing, marketing and financesUsed data to turn customer insights into actionable items increasing web site visit conversions from 1.5% to 4.7%Designed 3 products and tested pricing and descriptions using A/B testing from

Created a roadmap for products that saw sales grow 3,000% and were featured as Inc 500's 13th fastest growing F&B companyLead a cross-functional team of marketing, operations and sales through an expansion from a team of 6 to 30+Responsible for positive P&L results in the food service channelDesigned and launched a new line of products to fill a market need, becoming over 70% of salesMonitored product performance to drive marketing, sales and product mix as turns increased 157%Developed overall strategy across multiple channelsNegotiated with customers and partners cutting raw material costs by 10% in one caseLead marketing and sales efforts in presenting products to new customers and negotiating terms with new customers

Evanston, Il, Us

Zurich, -, Ch