As Director of a full-service firm, the role includes developing and implementing strategy agreements related to each account/client’s RFP while creating contracted talent teams to assist in the execution. Establish account goals that are objective within the SOW while measuring and revising the performance success of campaigns and initiatives. Recruit and train contract talent while mentoring agency staff for improved efficiency. Collaborate across all teams, including 8 internal employees and 30 contracted team members to increase account productivity, longevity, and firm revenue. Research data on market trends, consumer behavior and purchasing habits to guide market efficiencies and incorporate the latest marketing innovations and technologies in our work. Provide detailed KPI reporting, including forecasts and campaign effectiveness. Design the firm’s growth strategy to expand earning potential while managing all leads and prospects, current client and vendor relations to keep the work lifecycle in motion. Continuously improve upon operating policies and procedures while implementing new processes to improve efficiency and effectiveness for clients as well as a positive work/life/balance for staff. Manage budgeting parameters around all facets of business, including each account as well as overall agency management.

Manage the yearly strategy and planning of all marketing initiatives from both a regional and national perspective as they pertain to my directly impacted dealer region. Propose and manage a yearly regional and national marketing budget totaling six million in accordance with all multi-channel activities such as new product launches, digital strategy campaigns/RFPs and agency spend. Oversee a team of seven employees that implement my direct strategy, branding, digital and event components based upon national and dealer marketing plans, KPI/CRM targets and corporate communications outlines. Coordinate all fleet product and logistical components in relation to ongoing NA activations. Enforce and develop Corporate Identity regulations and franchise agreements set-forth by the dealer development team. Support all dealers in prospecting/ lead generation and manage their yearly targets for each as they relate to marketing activations. Execute digital strategy for web integration and in-store while directing all commercial product/sponsor/partner shoots from planning through post-production and implementation.

Manage the planning, budgeting, and execution of up to 60 regional and national tier 1 and 2 activities per month including store openings, test drive experience and national tour events while maximizing impact to ensure all executions meet the premium global brand strategy. Direct communications and digital teams on consistent and effective messaging of external documents and promotional materials to support Tesla’s marketing activities. Assist in the development, management and implementation of multiple comprehensive event strategies on a store-by store/market basis, while managing all budget, ROI/KPI metrics, and tracking of all regional/national marketing events. As a direct report to Elon Musk, prepare a weekly presentation on all regional updates and progress reports effecting the direct supply chain and sales demand. Create in-store programs and campaigns to engage existing and new leads, opportunities, and owners. Create, design and deploy all email and digital communications, design and code targeted landing pages and web space.

Provide and deliver an exceptional customer experience concepts plans for new customers and guests. Convert foot traffic to leads and help convert new opportunities to prospects and orders through targed campaigns. Maintaining brand guidelines on a gallery level through product presentation and education. Support outbound event initiatives wile providing a parallel experience to those held in store. Utilize product knowledge training to educate staff and engage potential clients to build and fither their sales rapport to guide them toward product acquisition.

Provide training and education of 2500+ employees on customer life cycle, clientele management and customer retention. Provide sales coaching within each department and work with vendors to achieve set sale and re-sale goals per quarter. Focus on customer retention and the ability to create the ultimate luxury shopping experience through product knowledge, rapport standards, and the ability to assess and cater to a client’s needs while striving to gain a repeat customer.

Manage the planning, budgeting, and execution of events held in-store and off-sight. Management and execution of the affiliated PR agency and the marketing objectives per quarter. Update and manage website content, paid advertising, and search engine optimization. Assist in the development of paginations of all print and web media, graphic/product selection, and branding content awareness. Responsible for the research and interview process of vendors in relation to the company needs for marketing/advertising/digital.

Consult with clients under the agency management and design an aggressive marketing strategy for their needs. Design, photograph, and publish ads and digital media while monitoring budget and ROI metrics. Manage social media and review websites from creation to daily maintenance. Produce and manage in-house and on location events for clients as well as execute all manage activation under the brand.

Manage 20+ photographers within the franchise and provide photography and lighting technique training and hands-on coaching. Oversee each location’s lab costs, staffing and labor costs, and equipment costs. Develop comprehensive sales goals as well as individualized store promotions to meet quotas per location. Instruct staff on clientele management and rapport relations to obtain the optimal sale and client satisfaction.