Michael Somers Email & Phone Number

Houston, Tx, Us

Ridgefield Park, Nj, Us

Develop and implement marketing strategies for U.S. mobile phone business, achieving a 31% market share and driving $14B in annual net revenue. Manage product portfolio including S Series, A Series, Fold, and Flip brands, focusing on product differentiation and consumer segmentation to maximize revenue. Craft consumer messaging for broad channel application, including paid and social media, influencers, creative services, PR, retail, CRM, and e-commerce. Advocate North American market insights to international HQ team to influence global marketing and investment decisions. Collaborate with Product Management and R&D to innovate hardware and software solutions addressing consumer needs. Foster strategic partnerships with carriers, retailers, and content providers to co-create marketing campaigns enhancing consumer engagement and revenue.

Austin, Tx, Us

Pioneered the creation of the Integrated Marketing team, orchestrating a cohesive marketing strategy that spanned advertising, media, retail, web, PR, and Amazon Prime channels. Directed the development and dissemination of the annual marketing plan, incorporating both national and regional initiatives. Facilitated partnerships with Amazon marketing and Prime teams to establish joint marketing ventures and optimize resource allocation. Led cross-functional collaboration with analytics, category merchants, and insights teams to pinpoint and capitalize on growth opportunities.

Basking Ridge, Nj, Us

Directed integrated marketing strategies for wireless products and services, ensuring cohesive execution across advertising, merchandising, user experience, promotions, insights, media, sponsorships, CRM, PR, and digital channels. Managed collaborative efforts with strategic OEM partners including Apple, Google, Motorola, and Samsung for joint advertising campaigns. Acted as primary liaison between headquarters and six local markets to capitalize on regional growth opportunities and execute localized marketing strategies. Orchestrated cross-functional planning with CMO executive leadership and agency partners for the successful launch of Verizon's 5G Home product, including all aspects of strategic development and branding.

Basking Ridge, Nj, Us

Managed comprehensive brand strategy and advertising production for a leading mobile device portfolio, ensuring alignment with Verizon's prestigious brand positioning. Collaborated with Google to launch and market their inaugural Pixel smartphone brand, securing its position as a top seller and competitive differentiator. Directed communications planning across various channels, including TV, digital, print, outdoor, and radio, to maximize brand reach and consumer engagement. Spearheaded the "48 Hours" Motorola Droid Maxx campaign, rejuvenating the brand and enhancing market presence.

Espoo, Southern Finland, Fi

Developed comprehensive marketing strategies and product messaging tailored to Nokia's mobile and location-based advertising platform, ensuring alignment with sales objectives and regional market nuances in the Americas, Europe, and India. Led the acquisition of advertising investments by showcasing the value of mobile ad products like display, apps, search, video, digital maps, and location-based services. Orchestrated business development and creative strategies for high-profile trade events, corporate sponsorships, and product promotions, enhancing brand visibility and engagement. Advocated for mobile industry advancements through active participation and leadership in trade organizations, including the Mobile Marketing Association and the Internet Advertising Bureau.

London, Gb

Worked on GSK account:Led a team of 5 in communications planning for 14 pharmaceutical and 6 over the counter brands within the GlaxoSmithKline product portfolio. Managed the integration of MediaCom's online and offline media teams into one consolidated entity within the GSK account. Incorporated the client's integrated global planning process for the brands under my management.

Chicago, Il, Us

Executed comprehensive communication strategies for Procter & Gamble's Herbal Essences brand, enhancing brand equity across broadcast, digital, print, and emerging media platforms. Orchestrated smooth transition of the Herbal Essences account from New York to Chicago, contributing to a significant brand revenue uplift. Analyzed market trends to inform media planning and buying decisions, ensuring alignment with the brand's strategic objectives. Fostered cross-functional team collaboration to optimize campaign performance and efficiency. Implemented innovative media solutions to stay ahead in a competitive market.

London, Gb

Developed and executed $40MM quarterly media plans for Dell computers, incorporating a mix of broadcast, print, digital, and radio initiatives to maximize brand exposure. Analyzed performance metrics and compiled monthly and quarterly reports to identify marketing opportunities and refine strategy. Collaborated with cross-functional teams to ensure cohesive campaign execution and alignment with client objectives. Enhanced media strategy by incorporating hospitality and luxury brand insights, catering to niche market segments. Expanded media reach by exploring and integrating emerging platforms and technologies.

New York, Ny, Us

Managed comprehensive media planning and budget allocation for Ford's premier truck lines, including the F-150 and Super Duty models. Orchestrated strategic media buys across various channels to maximize brand exposure and reach target demographics. Analyzed market trends and consumer data to inform media strategies and adjust campaigns for optimal performance. Fostered strong relationships with media vendors to secure favorable rates and placements.

Bachelor'S, Marketing

Master'S Degree, Public Administration