Michael Soon Email & Phone Number

Manila, National Capital Region, Philippines

Philippines

Also handling Digital Marketing, Trade Marketing handling on-premise & Branding.- In charge of the Marketing department developing marketing activities to support the Remy-Cointreau brands.- Managing the overall marketing budget.- Develop and implement mid-term brand strategy, with focus on the brands Remy Martin (Fine Champagne Cognac), Louis XIII (Ultra-premium cognac) & Cointreau (Orange Liqueur). Also giving attention to Barbadian Rum- Mount Gay Run and also French Brandy - St. Remy.- Build and activate Remy Cointreau on Trade in accordance with brand strategy. Develop, implement, and control image and sales promotions (On-/Off-Trade).- Develop and implement concepts to activate the brand on strategic communication platforms.- Liaise closely with on-trade and off-trade teams: keep sales informed of domestic strategies and develop relevant activities/promotions.- Coordinates with respective agencies to execute deliverables.- Directly reporting to the Country Head / Commercial Manager

Manila

Check out my personal turned lifestyle blog right here http://mixofeverything.net :)

Manila

Manages the process of conceptualization and execution of Casino Marketing Promotions & Events. Ensuring all procedures and policies are implemented as planned.Create various marketing initiatives and projects to execute all promotional activities.Gather and analyses data on pre and post promotions & events.

Paranaque, Metro Manila

Manages the process of conceptualization and execution of Casino Marketing Promotions & Events. Ensuring all procedures and policies are implemented as planned.Create various marketing initiatives and projects to execute all promotional activities.Gather and analyses data on pre and post promotions & events.

San Juan City

Recruited to manage multiple restaurant chain brand, handling digital marketing. Also in-charge of brand direction and delivering advertising & promotions requirements. Then was immersed in product development and also in operations.• Responsible for the increased brand awareness online and offline through creative executions.• In charge of managing the multiple social media accounts of the different I FOODS brands. • Created Twitter and Instagram account for the brands and grew contact database by 240%• Increased product sales by 53% through the proper use of social media and in-store promotions.• Brand planning & conceptualization for new and upcoming brands – Roots, Café Soon.• Established connections through partnerships and cross promotions with other brands and media outlet.• Develop, implement and monitor creative local marketing channels, including social media.• In charge of handling localized promos and advertising of company owned and franchise stores.Read more about the company here http://ifoodsgroup.com

Pasong Tamo Cor. Edsa

Hired to manage the over-all operational functions of Alphaland Southgate mall which includes Marketing, building administration, security and maintenance of the building and equipments.• Able to achieve 89% occupancy through new clients and tenants.• Responsible for increasing engagement online in the brands social media accounts. • Works together and guide the Mall marketing events and The Tents (events venue).• Supervise the digital activity of property and create programs and promos to increase online activity and awareness.• Oversees the day to day management of the Mall and responsible for maintaining the mall and its facilities.• Handles proper coordination during mall activities and special events.• Suggests tenant-mix that would help improve the existing tenants.• In-charge of handling Mall tenants concern & Ensure tenant's proper compliance on lease agreements.• Responsible in conducting inspections, promotion of smooth tenant and customer relationship.• Responsible in ensuring a profitable Mall operation in accordance with Management's directives and income expectations by, implementing constant enhancement of the physical value of the mall by creating strategies in order to ensure a safe and secure environment that will encourage stakeholders to continually patronize mall products and services. • Consistently and effectively implement policies, guidelines and procedures across all areas in conformance to the standards set by the company, government regulations and statutory requirements in support to the objectives of maximizing shareholder's return and maintaining leadership in the retail industry.• Manage agencies and other personnel such as Housekeeping, Concierge, Elevator attendants and Carpark cashiers.

Initially hired to be the Marketing Manager for the property to create quality events and increase property awareness. Increased online interaction and contact database through online promotions and events. The Leasing Manager position was then given as an added responsibility. • Able to increase brand awareness online through proper use of Facebook, Twitter and Instagram and increase social media traffic and interaction by 215%• Was able to increase leasing space and revenue by 23% versus the previous years.• Responsible for putting up the social media accounts of the property which increased its online awareness nightly event performances in the mall.• In- charge of mall marketing and brand positioning of the property.• In charge of all the visual Design, advertisement and thematic concept of the mall• Implemented several campaigns, seasonal events and activities for the property aligned with its market positioning.• Assisted mall tenants with their promotions, sales and events.• In-charge in getting quality and target tenant that is suitable in the tenant mix• Was in-charge of advertising and publicity efforts of the mall.• In charge for handling online media content and online promotions.

- Plot residents events, activities and programes for the whole year- Assist the Guest Relations Manager.- Handle VIP’s and properly escort them to their apartment- Properly tour guests and VIP’s- Organize a city tour and be able to guide the guests on their visits - Assists owners on their requests and requirements

Recruited to conceptualize and execute promotions for the property working with the Advertising and Promotions Manager. Also reporting to the head of marketing for other projects inside the Araneta Center.• Conceptualize promotions for the whole center.• Closely work with the team to implement and supervise all the elements and aspects of each promotion and events. • Assigned specifically to a property in the center to comeup with seasonal events and promos.• Monitor & place advertisements (newspaper, magazine, placements) & Initiate new and alternative advertising media. • Studies the market trends to further increase and strengthen the brand awareness of the whole center.

Hired to study the brand and increase its brand awareness in the area. Works closely with the marketing manager to further promote and increase foot traffic into the mall and also increase the sales of the tenants.Recruited to assist and support the Advertising and Promotions Manager with the requirements for Advertising and Promotions for the whole Araneta Center• Initiated various events and activities unique only to the mall aligned with its market positioning.• Was in- charge of mall marketing and brand positioning for SM City Manila.• Implemented and monitored mall events and activities.• Prepared monthly marketing budget and calendar of events and other activities.• Assisted mall tenants with their promotions, sales and events.• Was in-charge of advertising and publicity efforts of the mall.

Bachelor, Ab Mass Communications

Activities and Societies: Dramatic Guild, Red Cross Youth Council, Social Arts Club, English Club Gold Medalist for Leadership 2005 .

High School, Primary & Secondary

Activities and Societies: Track & Field, Volley Ball & Basketball Athlete, Theater Arts12 Major Merit Awards, 3 Minor Merits, 4 Loyalty.