Michael Souza

Michael Souza Email and Phone Number

Owner, Founder @ Outer Boundaries Travel
Briarcliff Manor, NY, US
Michael Souza's Location
New York, New York, United States, United States
Michael Souza's Contact Details
About Michael Souza

A deep passion and a solid history of developing successful campaign solutions across marketing, media, and creative landscapes. Incredibly efficient and committed to maximizing team performance and retention through solid evaluation and performance management and building highly engaged, motivated teams. A breadth of category experience across Wireless/Telecommunications, Technology, Automotive, F&B, Healthcare, Media, Finance, and Retail.Qualification Highlights✦ Indispensable client service provider proficient across strategic marketing development, creative campaign creation, and cross-channel media planning.✦ Business growth driver with expertise in transforming product and service positioning, resulting in higher sales conversion, satisfaction, and retention.✦ Team builder and motivational specialist, maximizing output by applying excellent emotional intelligence when managing stakeholder identification, integration, and engagement.✦ Adaptive innovator, leading global, national, and local initiatives to position clients and organizations in new and future territories.✦ Effective storyteller, fusing data analytics with target mindsets to drive insights, creating authentic human connections.✦ Impactful segmentation and targeting developer, resulting in repeated success in establishing fruitful brand/product positioning, communication strategy, and growth.✦ Test and learn mindset, deploying key metrics and performance measurement strategies to optimize for maximum output and efficiency.Core Competencies and Leadership ✓ Strategic Marketing & Client Segmentation ✓ Efficiency Optimization and Operational Standardization✓ Sales and Marketing Strategy Development✓ Creative Problem-Solving✓ Product and Brand Positioning/Messaging ✓Metrics and Performance Measurement✓ Cross Channel Paid Media Campaign Development✓ Account Management and Sales Enablement✓ Leadership/Mission, Vision and Direction✓ Division Architecture, Implementation and Management

Michael Souza's Current Company Details
Outer Boundaries Travel

Outer Boundaries Travel

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Owner, Founder
Briarcliff Manor, NY, US
Michael Souza Work Experience Details
  • Outer Boundaries Travel
    Owner, Founder
    Outer Boundaries Travel
    Briarcliff Manor, Ny, Us
  • Nielsen
    Vice President Strategic Marketing
    Nielsen Jul 2021 - Present
    New York, Ny, Us
    In this role, I launched and grew the Strategic Marketing and Client Segmentation division.I developed the marketing planning framework across multiple brand and product marketing divisions (25+ direct/indirect staff), as well as, established and administered KPI results and reporting to executive leadership. I also established client segmentation strategy with resulting target personas utilized across the organization. As a versatile communicator, I engaged with internal and partner agencies, driving audience and competitive insights to create key messaging across content, messaging, and paid media campaign development, and forged a successful corporate-wide competitive industry platform.Contributions✥ Secured increases in brand familiarity (+10), favorability (+14), Net Promoter Score (+17) YoY.✥ Instrumental in a 300% increase in digital marketing CTRs.✥ Contributed to MQL development resulting in $12.3MM in marketing attributed revenue✥ Built and implemented a single, globally utilized brand narrative/story✥ Increased prospect response rate to sales outreach by 25%.✥ Drove 2,300+ downloads of competitive content by Nielsen employees within 6 months.✥ Designed and executed special initiatives that attained short- and long-term revenue goals.
  • Captivate, Llc
    Vice President Marketing: Strategy & Business Development
    Captivate, Llc Nov 2017 - Apr 2020
    New York, New York, Us
    I bolstered corporate brand/product positioning and messaging, oversaw the in-house client campaign development team, and provided thought leadership, campaign development, execution, and optimization for 50+ clients. I established strategic engagement narratives for sales and client service divisions and attained $10M in new revenue through client growth and net new business.Contributions✥ Re-engineered corporate brand and product positioning and secured Captivate as a leading digital video platform.✥ Directed company’s first-to-market strategy, The Working Daypart, a widely utilized industry marketing/planning strategy✥ Boosted B2C partnerships by 200% by deploying engaging outreach and prospecting solutions.✥ Increased client retention by 30%+ (65% to 95%) by implementing client-centric processes and engagement strategies.✥ Established 15 segment profiles in 5 quarters, exceeding segmentation objectives.
  • Iheartmedia
    Senior Vice President Marketing & Agency Relations
    Iheartmedia Sep 2016 - Sep 2017
    New York, Ny, Us
    I piloted and matured an in-house advertising/media planning department, establishing progressive go-to-market solutions, e.g., messaging, traditional/digital media, market research, and metrics reporting.Contributions✥ Boosted revenue across direct and agency client opportunities by $8M in 12 months.✥ Strategized digital audio and social advertising media solutions via impactful digital platform development and launch.✥ Orchestrated client engagement strategies for sales organizations, such as narratives, deep dive analysis, and media solutions recommendations/change planning and execution.
  • Karsh Hagan
    Group Brand Director, Account Leadership - Contract
    Karsh Hagan Oct 2015 - Sep 2016
    Denver, Co, Us
    Reporting to the agency CEO and guiding the client leadership team, I provided strategic account and business relationship management across multiple agency client portfolios.Contributions✥ Spearheaded campaigns from scope development and production to go-to-market launch and post-campaign evaluation, reporting, and improvement planning and execution.✥ Maximized campaign success by establishing cross-functional initiatives focused on collaborative problem-solving.✥ Positioned the agency as a viable player in the app development space by directing the launch of the agency’s first-ever development project.
  • Mindshare
    Senior Vice President, Managing Partner, Managing Director
    Mindshare Apr 2006 - Oct 2015
    London, England, Gb
  • Publicis & Hal Riney
    Account Director
    Publicis & Hal Riney Jul 2003 - Apr 2006
    New York, New York, Us
  • Mullen Advertising & Public Relations
    Field Management Supervisor
    Mullen Advertising & Public Relations Mar 1998 - Jul 2003
    Boston, Los Angeles And New York, Us

Michael Souza Skills

Strategy Media Planning E Commerce Account Management Integrated Marketing Digital Strategy Digital Marketing Advertising Interactive Marketing Digital Media Online Advertising Social Media Marketing Marketing Strategy Marketing Mobile Marketing Media Buying Management Leadership Customer Service Furniture Interior Design Merchandising Retail Product Development Visual Merchandising Adobe Creative Suite Hospitality Space Planning Event Planning Brand Development Fashion Floor Plans Furnishings Interior Architecture Inventory Management New Business Development Sales Sales Management Sketching Store Management Textiles Trade Shows Styling Upholstery Business Development

Michael Souza Education Details

  • San Diego State University
    San Diego State University
    Cultural Anthropology
  • Aaaa Institute Of Advanced Advertising Studies
    Aaaa Institute Of Advanced Advertising Studies
  • The Trade Desk Programmatic Certified
    The Trade Desk Programmatic Certified
  • Google Analytics Certified
    Google Analytics Certified
  • Academy Of Digital Media Certified
    Academy Of Digital Media Certified
  • Nielsen 1 Analytics/Measurement Certified
    Nielsen 1 Analytics/Measurement Certified
  • Nielsen Leadership Development Training Program
    Nielsen Leadership Development Training Program
  • Mindshare Global Account Leadership Training Program
    Mindshare Global Account Leadership Training Program

Frequently Asked Questions about Michael Souza

What company does Michael Souza work for?

Michael Souza works for Outer Boundaries Travel

What is Michael Souza's role at the current company?

Michael Souza's current role is Owner, Founder.

What is Michael Souza's email address?

Michael Souza's email address is mi****@****rld.com

What is Michael Souza's direct phone number?

Michael Souza's direct phone number is +4420796*****

What schools did Michael Souza attend?

Michael Souza attended San Diego State University, Aaaa Institute Of Advanced Advertising Studies, The Trade Desk Programmatic Certified, Google Analytics Certified, Academy Of Digital Media Certified, Nielsen 1 Analytics/measurement Certified, Nielsen Leadership Development Training Program, Mindshare Global Account Leadership Training Program.

What skills is Michael Souza known for?

Michael Souza has skills like Strategy, Media Planning, E Commerce, Account Management, Integrated Marketing, Digital Strategy, Digital Marketing, Advertising, Interactive Marketing, Digital Media, Online Advertising, Social Media Marketing.

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