Michael Spahn Email and Phone Number
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At the forefront of Bacardi's digital revolution in North America, my role as Director of Digital Transformation intertwines strategic leadership with innovative marketing technologies. The past four years have been pivotal in enhancing our digital presence across multiple platforms, leveraging my expertise in business strategy and marketing automation.Previously, as Global Digital Marketing Services Manager at Bacardi, I led a significant website relaunch, integrating e-commerce and CRM systems to elevate user experiences. This tenure refined my competencies in digital strategy and SEO, contributing to a cohesive and dynamic online brand identity. Our team's collective efforts have resulted in a robust, consumer-centric digital ecosystem.
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Director, Digital Transformation North AmericaBacardi May 2020 - PresentPembroke, Bm
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Global Digital Marketing Services ManagerBacardi Jan 2015 - May 2020Pembroke, Bm- Program Manager for re-launch and re-design of all Bacardi Group brand websites (20 brands in up to 15 countries each) by using a standardized template approach including UX, Campaign- and Promotions Management, CRM, E-commerce, Social Media integration, SEO optimization, localization, measurement and analytics- Managing and supervising 5 web agencies for creative, development, translation, hosting and CRM in US, UK, Russia and India- Implementing a Global ticketing solution for all Bacardi Brand Homes / Visitor Centers (5 countries)- Implementing a Global Consumer Care solution (“Contact Us”) along the full product lifecycle from requirement gathering, Design, technical solution, test, roll-out. Managing tech partner and consumer care service provider in US and Netherlands
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Sap Deployment Manager EuropeBacardi May 2011 - Dec 2014Pembroke, Bm- Led the implementation of SAP in 6 distribution companies and 3 plants within Europe- Managed project timelines, budget, scope, risk, and internal and external third party resources- Project Lead for Global SAP stabilization and enhancement projects- Project Lead for SAP Global Finance Project- Set up of IT PMO methodology and standards for upcoming geographical and functional expansion of SAP System
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Sox Compliance Manager EuropeBacardi Oct 2007 - Apr 2011Pembroke, Bm- Managed and coordinated the SOX implementation and compliance for 17 BACARDI companies in the EMEA region- Supervised work of local SOX compliance managers in these territories- Designed internal controls for SOX compliance for SAP rollout of Project Spirit- Defined project plans and monitored quarterly status reporting from compliance managers for timeliness and progress of deliverables- Coordinated the work of external auditors PwC
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Marketing Controller & Finance Project ManagerBacardi Jan 2006 - Oct 2007Pembroke, Bm- Project lead for the implementation of a web-based T&E software (Business Process Outsourcing (BPO) project)- Project lead for the implementation of a web-based software solution for vendor invoices (BPO project)- Set up Transfer Pricing Documentation for BACARDI Germany following local tax requirements- Analyzed Brand P&Ls, monitored A&P budgets- Created financial models for new product launches- Prepared Budget, Latest Estimates and Strategic Reviews for both Group and Agency products
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Consultant Risk Advisory ServicesErnst & Young Oct 2003 - Dec 2005London, Gb- Project lead for financial and operational Internal Audits in various business sectors and industries- Business process analysis, evaluation and re-design- Provided consultative expertise in project management -
Assistant Strategic MarketingErnst & Young 2001 - 2003London, Gb- Co-Author of future studies using scenario planning methods for German companies (cross-section analysis)- Project coordination and journalistic duties for major book project (economic outlook for Germany in 2015)- Project coordination for future studies using scenario planning methods for healthcare and beer industry- Collaboration in peer-review workshops- Information and data research
Michael Spahn Skills
Michael Spahn Education Details
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Harvard Business School OnlineOther; Certificate In Disruptive Strategy -
Goethe University FrankfurtGeneral
Frequently Asked Questions about Michael Spahn
What company does Michael Spahn work for?
Michael Spahn works for Bacardi
What is Michael Spahn's role at the current company?
Michael Spahn's current role is Director @ Bacardi | Disruptive Strategy, Marketing Automation, Business Strategy.
What is Michael Spahn's email address?
Michael Spahn's email address is ms****@****rdi.com
What is Michael Spahn's direct phone number?
Michael Spahn's direct phone number is +144129*****
What schools did Michael Spahn attend?
Michael Spahn attended Harvard Business School Online, Goethe University Frankfurt.
What are some of Michael Spahn's interests?
Michael Spahn has interest in Politics, Children, Economic Empowerment.
What skills is Michael Spahn known for?
Michael Spahn has skills like Project Management, Fmcg, Business Process, International Project Management, Business Intelligence, Project Planning, Fast Moving Consumer Goods, Digital Marketing, Process Improvement, It Management, Project Portfolio Management, Pmo.
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