Principal And Executive Creative Director
CurrentIt doesn't take a genius to know how dramatically the media landscape has changed in the last decade. The resulting consumer behavior can prove baffling to marketers. Embracing this brave new world is the only way forward, but it takes something extra; a complex stew of insight, originality, relevance, and creativity. That's what One Degree brings to this constantly-shifting, rapidly-moving marketing fun house.We think about it this way (hence, our name): At 211 degrees, water is just very hot water. At 212 degrees, that same water boils. One extra, seemingly insignificant degree. But it’s the one that initiates water’s transformation from liquid to gas.Same holds true for cooking up marketing and shaping a brand identity that not only reaches your audience, but does so in ways that generate consumer action. Today, results requires a transformation—a change in “state”—as well. This is where One Degree excels.Our strong suit is developing or revamping brand identities, beginning with their strategic underpinnings, then guiding this through their application to any number of messaging vehicles, including the extension of the brand essence into the voice, look and conceptual elements of larger, outward-facing marketing efforts, from the Web to traditional media.We believe in the sanctity of strategy—one clearly defined, simple, and unique to a company's soul. We also believe in the highly-undervalued power of good design, and the very real business advantage it can create. These beliefs, combined with a long history in traditional advertising and design, and early enthusiasm for new media, help our clients realize a state change in profitability. CLIENTSEpic Sciences, Mediterraneo Design Build, Fisk Alloy, The Turek Clinic, Hillsborough Concours d'Elegance, Joe's Bleachers, Senturus, AODocs, Casa Querencia, Hewlett Packard, Zane MacGregor
