Michael Stallone Email & Phone Number

Mountain View, California, Us

Mountain View, California, Us

Mountain View, California, Us

Took a rotation within Intuit to step in to lead the Performance media channels (Display, Social & Mobile) for CY21 Tax Season;- partnered with the x-channel leads to lead the development of an integrated media and gtm strategy- Delivered $100M+ Integrated Media Plan for TY21 for Holistic Display- Lead Media Execution + Publisher Evaluations & Optimization- led a key business priority for enhanced audience enablement leading to incremental $1M in revenue- Lead Tracking/Privacy Recommendations- Influenced new measurement foundational principles and methodologies including new technologies to counteract increasing loss of digital measurement signals per IDFA and cookie deprecation- kicked off new biz development opportunities for future tax seasons with mega technology companies

Mountain View, California, Us

• Lead new business strategy including research, business case, investment recommendation and execution for new growth focuses in Latine and New Start businesses that became focal point of business strategy and 15% YoY growth• Broadened as an expert/leader in Above the Line media (TV, OOH, OTT, AUDIO) focusing on driving demand generation and brand health tied to actual business performance• Innovated strategy, measurement approach and influenced org to evolve plan. Developed never been done strategies to grow budget 50% driving incremental 40% acquisition growth • Integrated the media teams into a 1Paid Media working model and GTM plan• Influenced leadership and led org wide e2e strategies including Latine, Early Starts & Digital Innovation efforts (TikTok, Twitch, Roku, UAC, NFL etc) • Lead x-Intuit shared audience + tech stack (DMP, DS3) driving $5M efficiencies • Partnered cross functionally with analytics, finance, segments and agencies to implement new campaign strategies, optimization signals, reporting tools (iSpot, MMM) & dashboards to place growth accountability into program• Led our brand media agency & transitioned development of new strategy, measurement capabilities, media plans and how we operate• Role Modeled change providing teams context, insight & shared vision to drive impact

Mountain View, California, Us

Lead US QuickBooks Paid Digital media Growth team. Performance media experts that have high passion and grit to accelerate customer growth- Manage $100M+ budget- Lead and Manage a team of 15 +Full-time Employees, Agencies, and extended stakeholders that support our business (Analyst, designers, product development)- lead adtech, data stack and stewardship strategy that is built and then shipped globally - Negotiate and On Board Agencies and Partners to scale efficiently across a portfolio of channels- Lead 1-3 year Paid Digital Strategies and plans including e2e customer experience for US market- Architect team org structure, focus on hiring and nurturing top talent for the team and organization

Mountain View, California, Us

Online Acquisitions Lead for QuickBooks Business.Formerly OA Lead for Grow Your Business & Payments Solutions PortfoliosQuickBooks - Online Aquisitions- Manage $30M+ budget (25% growth YoY with 90% Revenue Growth YoY)- Manage a team of Full-time Employees, Consultants and Agencies- Negotiate and On Board Agencies and Partners to scale efficiently across a portfolio of channels- Data Driven Marketing (Omniture SiteCatalyst, Google Analytics & Business Objects)- Drive all Online, Social and Mobile Acquisition - Paid Search/PPC (Google Adwords, Adcenter-> Bing/Yahoo)- Mobile Advertising (Mobile Search, Mobile In-App Advertising, SMS & Mobile Download Portals)- Display Advertising (Behavioral, Contextual and Retargeting)- Social PPC (Facebook, Twitter and LinkedIn)- Affiliate Management (Commission Junction and Linkshare Programs)- ToF Demand Generation strategies

Tempe, Arizona, Us

Jp

New York, Ny, Us