Michael Stevens

Michael Stevens Email and Phone Number

Business Insights Specialist - Digital Marketing and Personalization at Toronto-Dominion Bank
Michael Stevens's Location
Burlington, Ontario, Canada, Canada
Michael Stevens's Contact Details

Michael Stevens personal email

n/a
About Michael Stevens

A data professional with over 36 years of experience with a large Canadian financial institution in various business segments including Human Resources, Finance, Digital Channels and Digital Marketing. I am detail-oriented and thrive under the challenge of leveraging my business and technical skills to help organizations transform large volumes of disparate data into strategic information, customer insights and economic opportunities.

Michael Stevens's Current Company Details

Business Insights Specialist - Digital Marketing and Personalization at Toronto-Dominion Bank
Michael Stevens Work Experience Details
  • Td
    Business Insights Specialist - Digital Marketing And Personalization
    Td Apr 2017 - Jun 2024
    Toronto, Ontario
    Create digital audiences for campaigns on TD owned sites, social media and display ads using internal customer, online behavior and other data for digital Marketing partners.Evaluate data available to address audience gaps such as customer/account profitability, deepening customer engagement and small business prospects.Serve as the team’s Subject Matter Expert for the bank's data ecosystem and specific applications used by Marketing such as Canadian Enterprise Data Warehouse, Marketing Data Platform and Enterprise Onboarding Application Engine.Led transition from on-premises SAS Unix to Microsoft Azure Cloud environment for multiple Marketing teams.Work with Governance and Control partners to ensure compliance with data privacy regulations such as Canadian Anti-Spam Legislation (CASL), European General Data Protection Regulation (GDPR) and Quebec Bill 64.Transition manual processes for automation by Marketing Data Enablement Centre.
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  • Td
    Manager - Targeting, Optimization And Measurement
    Td Nov 2016 - Mar 2017
    Toronto, Ontario
    Responsible for conducting data analysis supporting emerging customer behaviors and strategies. Supported TD's understanding of how digital interactions play a role in customer decision making and work on broad customer centric analysis work. Applied technical expertise in data mining and digital analytics in order to address marketing strategies and objectives. Worked closely with internal partners across the Targeting, Optimization and Measurement team to understand the diverse businesses supported and how customer analytics can be used to achieve business goals.Actively demonstrated value through presenting analytical insights to key partners and by simplifying and synthesizing customer insights that drive strategy.
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  • Td Bank Group
    Associate Marketing Manager - Targeting, Optimization And Measurement
    Td Bank Group Dec 2015 - Oct 2016
    Toronto, Ontario
    Worked with other groups in Marketing, Digital Channels and product teams by leveraging analytical and technical expertise to deliver actionable insights and improve campaign efficiency through advanced analytics and measurement.Targeted campaigns using customer segmentation, predictive modeling and optimization techniques to enhance effectiveness of response rates, cost per acquisition and customer profitability.Developed and enhanced feeds to third party applications that construct audience profiles and segments based on existing customer account holdings, predictive modelling and online behavioral analysis to optimize the targeting and suppression of digital advertising.Measured campaign financial, contact, adoption and sales metrics and designed and produced reports, scorecards and dashboards for timely distribution to stakeholders.Served as subject matter expert for the bank's digital platforms, data environment and programs across Marketing teams.
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  • Td Bank Group
    Data Architecture & Governance Lead - Digital Channels Insights
    Td Bank Group Jul 2014 - Nov 2015
    Toronto, Ontario
    Worked with business and technical partners to ensure the successful implementation of Digital Channel strategic initiatives such as Remote Online Sales and Onboarding, Mobile Remote Deposit Capture, Digital Affiliate Sales and OSO Pre-Filled Application Forms.Led the development, testing and execution of project reporting from book of record sources such as Online Sales and Onboarding, TSO Online Transactions, Enterprise Data Warehouse and Sales Revenue.Provided subject matter expertise on the requirements and design of end-to-end architecture and delivery solutions for production and ad-hoc reporting capabilities.Led the Digital Channels participation in strategic governance initiatives such as Roles Entitlement Mapping from Technology Risk Management and Information Security and Enterprise Data Governance from the Chief Data Officer.
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  • Td
    Senior Data Analyst - Digital Channels Insights
    Td May 2012 - Jun 2014
    Toronto, Ontario
    Acted as a subject matter expert to establish, communicate and execute world-class cross-channel measurement strategies for TD Bank Group ensuring it evolves over time to reflect the changing needs of the digital business.Analyzed online and offline data and report on and identify trends, issues and opportunities to improve Digital sales, site performance and overall user experience.Interpreted complex project data and reporting requirements and work with technology and business partners to implement enhancements to Canadian and US digital offeringsCollaborated with Optimization Analytics and Segmentation team to contribute to the success of digital optimization through recommendations back up by thorough analysis and testingLed the initiatives in Digital Channels to develop and implement the data architecture, self-serve reporting and Business Intelligence capabilities
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  • Td Bank Group
    Business Analyst - Corporate Segment Technology Solutions – Risk Solutions
    Td Bank Group Nov 2010 - Apr 2012
    Toronto, Ontario
    Worked with Credit Risk business users in the Wholesale and Commercial segments to determine data and reporting requirements for the bank’s Credit Risk Data Mart (CRDM).Provided mappings, filters and file specifications required for CRDM data staging to the Integrated Risk Information System (IRIS) reporting application.Led the business analysis process for major Credit Risk projects such as Commercial Bank Integration, Limits and Out Of Order Reporting and Credit Agency Feeds.Assisted business users and other team members with the reconciliation of credit counterparty, facility and instrument data through the CRDM processing and IRIS reporting.
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  • Td Bank Group
    Business Analyst - Corporate Segment Technology Solutions – Financial Data Warehouse
    Td Bank Group Jan 2007 - Oct 2010
    Toronto, Ontario
    Worked with Finance user groups, CSTS development teams and other stakeholders to analyse and document the migration of financial and statistical data from diverse platforms, applications and businesses across the bank into the Financial Data Warehouse (FDW) to facilitate the Finance Transformation objective of delivering all reporting from a single platform using a Common Financial Language (CFL). Determined business and technical feasibility of migrating existing data feeds to FDW for management reports (e.g. Retail Branch Scorecard and Commercial Sales Management Report).Participated in the business analysis and review of several concurrent Finance initiatives such as Meta Data Management, IPM Management Reporting, Common Chart of Account Initiative, VISA Reconciliations, etc.Acted as subject matter expert for transitioned business processes such as Planning Adjustment and Volume Trend Report.
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  • Td Bank Group
    Manager, Development - Finance Information Systems
    Td Bank Group Feb 2004 - Dec 2006
    Toronto, Ontario
    Directed team assigned to re-engineer management reporting processes (e.g. Monthly Operating Results, Volume History Reports, etc.) from FDW.Worked with Finance users and Corporate Segment Technology Solutions to reconcile and identity differences during parallel report runs. Produced business concept and requirements specifications for first phase of FDW Filter initiative that allows centralized user control of FDW data in downstream reporting applications.Analyzed GL accounts across business segments (TD Canada Trust, Wealth Management, TD Securities and Corporate Segment) to facilitate conversion to a Common Chart of Account (CCoA).Implemented changes required in Monthly Operating Results (MOR) process to accommodate CCoA initiatives in FMS (e.g. new VISA TSYS source).Ensured timely delivery of monthly reconciliation between management and financial reporting.
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  • Td Bank Group
    Manager, Financial Data Warehouse - Finance Information Systems
    Td Bank Group Jul 2002 - Jan 2004
    Toronto, Ontario
    Worked with project partners from TD Canada Trust business units, Finance, Corporate Segment Technology Solutions and vendor to implement Financial Data Warehouse in three phases using the PeopleSoft EPM (Enterprise Performance Management) architecture.Analyzed and mapped data from source applications into Common Financial Language (CFL) compliant FDW Ledger, Statistics and Rates fact tables, dimension tables and hierarchies.Reconciled data from source applications into FDW.Produced FDW Operational Procedure documents for Finance users.Directed contract resource during the construction of CFL compliant FDW plan loading and adjustment calculation process.Acted as subject matter expert for Finance in all processes involving the extract, transformation and loading of financial and statistical data into FDW.
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  • Td Bank Group
    Manager, Integrated Profitability - Finance Information Systems
    Td Bank Group Feb 2001 - Jun 2002
    Toronto, Ontario
    Supported objective of implementing first phase of Integrated Profitability management reporting for TD Canada Trust business segment.Supervised development team assigned with technical processing requirements (e.g. downloading/mapping of monthly FMS actual/plan data, creation of data marts, queries and reports using Microsoft SQL Server and consolidation of results in reporting engine).Prepared business cases and coordinated installation of new servers and software designed to improve performance and meet service level agreement with business users.After successful implementation of Phase 1 (Retail Bank), participated in analysis of business and technical requirements for Phase 2 (Commercial and Wholesale Banks).
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  • Td
    Senior Analyst, Sales Measurement
    Td Mar 1999 - Jan 2001
    Toronto, Ontario, Canada
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  • Td
    Project Manager, Human Resources Support Group
    Td Jun 1997 - Feb 1999
    Toronto, Ontario, Canada
    View
  • Td
    Project Leader, Human Resources Systems Management
    Td Nov 1996 - May 1997
    Toronto, Ontario, Canada
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  • Td
    Senior Project Leader, Systems Research And Development
    Td Oct 1990 - Oct 1996
    Toronto, Ontario, Canada
    View
  • Td
    Project Leader, Human Resources Systems Management
    Td Jul 1987 - Sep 1990
    Toronto, Ontario, Canada
    View
  • Petro-Canada Products
    Analyst, Ontario Region Marketing And Planning
    Petro-Canada Products Mar 1984 - Jun 1987
    Toronto, Ontario, Canada

Michael Stevens Skills

Digital Marketing Big Data Optimization Analytics Adobe Analytics Adobe Audience Manager Tableau Data Mining Sas Sql Data Analysis Business Analysis Online Sales And Service Data Warehousing Metadata Management Data Migration Database Development Sql Server Qmf Ms Project Access Excel Tso Jcl Peoplesoft Epm Word Credit Risk Financial Reporting Management Reporting Visio Powerpoint Peopletools Etl General Ledger P&l A&l Balance Sheet Scorecard Reporting Integrated Profitability Reporting Chart Of Accounts Online Marketing Omniture Ssis

Michael Stevens Education Details

Frequently Asked Questions about Michael Stevens

What is Michael Stevens's role at the current company?

Michael Stevens's current role is Business Insights Specialist - Digital Marketing and Personalization at Toronto-Dominion Bank.

What is Michael Stevens's email address?

Michael Stevens's email address is ms****@****geco.ca

What schools did Michael Stevens attend?

Michael Stevens attended Mcgill University, Dawson College (Cegep).

What skills is Michael Stevens known for?

Michael Stevens has skills like Digital Marketing, Big Data, Optimization Analytics, Adobe Analytics, Adobe Audience Manager, Tableau, Data Mining, Sas, Sql, Data Analysis, Business Analysis, Online Sales And Service.

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