Michael Stevens Email & Phone Number

Toronto, Ontario

Create digital audiences for campaigns on TD owned sites, social media and display ads using internal customer, online behavior and other data for digital Marketing partners.Evaluate data available to address audience gaps such as customer/account profitability, deepening customer engagement and small business prospects.Serve as the team’s Subject Matter Expert for the bank's data ecosystem and specific applications used by Marketing such as Canadian Enterprise Data Warehouse, Marketing Data Platform and Enterprise Onboarding Application Engine.Led transition from on-premises SAS Unix to Microsoft Azure Cloud environment for multiple Marketing teams.Work with Governance and Control partners to ensure compliance with data privacy regulations such as Canadian Anti-Spam Legislation (CASL), European General Data Protection Regulation (GDPR) and Quebec Bill 64.Transition manual processes for automation by Marketing Data Enablement Centre.

Toronto, Ontario

Responsible for conducting data analysis supporting emerging customer behaviors and strategies. Supported TD's understanding of how digital interactions play a role in customer decision making and work on broad customer centric analysis work. Applied technical expertise in data mining and digital analytics in order to address marketing strategies and objectives. Worked closely with internal partners across the Targeting, Optimization and Measurement team to understand the diverse businesses supported and how customer analytics can be used to achieve business goals.Actively demonstrated value through presenting analytical insights to key partners and by simplifying and synthesizing customer insights that drive strategy.

Toronto, Ontario

Worked with other groups in Marketing, Digital Channels and product teams by leveraging analytical and technical expertise to deliver actionable insights and improve campaign efficiency through advanced analytics and measurement.Targeted campaigns using customer segmentation, predictive modeling and optimization techniques to enhance effectiveness of response rates, cost per acquisition and customer profitability.Developed and enhanced feeds to third party applications that construct audience profiles and segments based on existing customer account holdings, predictive modelling and online behavioral analysis to optimize the targeting and suppression of digital advertising.Measured campaign financial, contact, adoption and sales metrics and designed and produced reports, scorecards and dashboards for timely distribution to stakeholders.Served as subject matter expert for the bank's digital platforms, data environment and programs across Marketing teams.

Toronto, Ontario

Worked with business and technical partners to ensure the successful implementation of Digital Channel strategic initiatives such as Remote Online Sales and Onboarding, Mobile Remote Deposit Capture, Digital Affiliate Sales and OSO Pre-Filled Application Forms.Led the development, testing and execution of project reporting from book of record sources such as Online Sales and Onboarding, TSO Online Transactions, Enterprise Data Warehouse and Sales Revenue.Provided subject matter expertise on the requirements and design of end-to-end architecture and delivery solutions for production and ad-hoc reporting capabilities.Led the Digital Channels participation in strategic governance initiatives such as Roles Entitlement Mapping from Technology Risk Management and Information Security and Enterprise Data Governance from the Chief Data Officer.

Toronto, Ontario

Acted as a subject matter expert to establish, communicate and execute world-class cross-channel measurement strategies for TD Bank Group ensuring it evolves over time to reflect the changing needs of the digital business.Analyzed online and offline data and report on and identify trends, issues and opportunities to improve Digital sales, site performance and overall user experience.Interpreted complex project data and reporting requirements and work with technology and business partners to implement enhancements to Canadian and US digital offeringsCollaborated with Optimization Analytics and Segmentation team to contribute to the success of digital optimization through recommendations back up by thorough analysis and testingLed the initiatives in Digital Channels to develop and implement the data architecture, self-serve reporting and Business Intelligence capabilities

Toronto, Ontario

Worked with Credit Risk business users in the Wholesale and Commercial segments to determine data and reporting requirements for the bank’s Credit Risk Data Mart (CRDM).Provided mappings, filters and file specifications required for CRDM data staging to the Integrated Risk Information System (IRIS) reporting application.Led the business analysis process for major Credit Risk projects such as Commercial Bank Integration, Limits and Out Of Order Reporting and Credit Agency Feeds.Assisted business users and other team members with the reconciliation of credit counterparty, facility and instrument data through the CRDM processing and IRIS reporting.

Toronto, Ontario

Worked with Finance user groups, CSTS development teams and other stakeholders to analyse and document the migration of financial and statistical data from diverse platforms, applications and businesses across the bank into the Financial Data Warehouse (FDW) to facilitate the Finance Transformation objective of delivering all reporting from a single platform using a Common Financial Language (CFL). Determined business and technical feasibility of migrating existing data feeds to FDW for management reports (e.g. Retail Branch Scorecard and Commercial Sales Management Report).Participated in the business analysis and review of several concurrent Finance initiatives such as Meta Data Management, IPM Management Reporting, Common Chart of Account Initiative, VISA Reconciliations, etc.Acted as subject matter expert for transitioned business processes such as Planning Adjustment and Volume Trend Report.

Toronto, Ontario

Directed team assigned to re-engineer management reporting processes (e.g. Monthly Operating Results, Volume History Reports, etc.) from FDW.Worked with Finance users and Corporate Segment Technology Solutions to reconcile and identity differences during parallel report runs. Produced business concept and requirements specifications for first phase of FDW Filter initiative that allows centralized user control of FDW data in downstream reporting applications.Analyzed GL accounts across business segments (TD Canada Trust, Wealth Management, TD Securities and Corporate Segment) to facilitate conversion to a Common Chart of Account (CCoA).Implemented changes required in Monthly Operating Results (MOR) process to accommodate CCoA initiatives in FMS (e.g. new VISA TSYS source).Ensured timely delivery of monthly reconciliation between management and financial reporting.

Toronto, Ontario

Worked with project partners from TD Canada Trust business units, Finance, Corporate Segment Technology Solutions and vendor to implement Financial Data Warehouse in three phases using the PeopleSoft EPM (Enterprise Performance Management) architecture.Analyzed and mapped data from source applications into Common Financial Language (CFL) compliant FDW Ledger, Statistics and Rates fact tables, dimension tables and hierarchies.Reconciled data from source applications into FDW.Produced FDW Operational Procedure documents for Finance users.Directed contract resource during the construction of CFL compliant FDW plan loading and adjustment calculation process.Acted as subject matter expert for Finance in all processes involving the extract, transformation and loading of financial and statistical data into FDW.

Toronto, Ontario

Supported objective of implementing first phase of Integrated Profitability management reporting for TD Canada Trust business segment.Supervised development team assigned with technical processing requirements (e.g. downloading/mapping of monthly FMS actual/plan data, creation of data marts, queries and reports using Microsoft SQL Server and consolidation of results in reporting engine).Prepared business cases and coordinated installation of new servers and software designed to improve performance and meet service level agreement with business users.After successful implementation of Phase 1 (Retail Bank), participated in analysis of business and technical requirements for Phase 2 (Commercial and Wholesale Banks).

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Bachelor Of Arts, Economics

Concentration in Economic Theory, Statistics and Econometrics with additional courses in Money and Banking, History of Economic Thought.

Diploma Of College Studies, Social Sciences