Michael Stevenson Email & Phone Number

Southampton, England, Gb

Southampton, England, United Kingdom

As a Social Media Strategy and Account Manger at an award-winning, Drum top ten UK agency, I focus on developing and executing data-driven social strategies that engage and expand audiences while driving commercial success. My role at The MTM Agency, a leader in integrated marketing for the marine, sports, energy, construction, and renewables sectors, involves the following responsibilities:Utilising Advanced Analytics and Social Tools: • Leveraging cutting-edge tools such as Brandwatch for social media management and GWI for consumer insights to optimise social listening, audience research, and influencer identification.Strategic Development: • Crafting targeted social media strategies in collaboration with content, digital marketing, PR, and creative teams, ensuring precise content delivery that resonates with intended audiences.Brand Alignment and Advocacy: • Deeply understanding client brands to ensure all social content adheres to their unique voice and values, enhancing brand consistency across all platforms.Community Management: • Supporting social team in engaging with and growing our clients’ online communities, enhancing brand presence and audience loyalty.Innovative Content Creation: • Designing compelling social media content based on data insights, significantly boosting engagement and positioning clients as industry leaders.Campaign Execution: • Collaborating with the digital performance team to implement effective paid social campaigns informed by thorough data analysis.In my role, I work to transform data and insights into creative, actionable, and integrated social strategies that not only achieve, but exceed, client expectations and deliver tangible results.

During the national lockdowns, I created my website, blog, and podcast. I initially designed my website as a means of sharing insights that could potentially assist others in finding answers to common questions we all encounter.However, as my professional career progressed, I began incorporating my knowledge of psychology, marketing, and data analysis into my website's content. This transformation led my website to evolve into a blog that emphasises the significance of brands adopting creative marketing strategies and employing storytelling techniques to attain financial success and foster brand growth.Moreover, my website now serves as a platform to showcase my expertise in emotive storytelling, generating innovative business development ideas, optimising customer journeys and experiences, and ultimately driving increased customer engagement and loyalty.

Bath, England, United Kingdom

As the Digital and Social Media Coordinator at the University of Bath’s Students’ Union, I led transformative initiatives across data strategy, digital marketing, and social media management, aligning with our 2024-2027 business objectives.Key Responsibilities and Achievements:Strategic Leadership and Data Transformation:• Co-led the development of a three-year data strategy, focusing on vision articulation, timeline establishment, and strategic pillar identification—including data audits, policy updates, and centralised dashboards.Strategic Marketing Management:• Implemented a "Plan, Execute, Optimise, Learn" strategy to continuously elevate marketing processes and impact, aligning with organisational goals.Marketing Operations:• Developed a dynamic marketing calendar to manage over 1,000 annual SU events, refining it through regular marketing meetings to reinforce successful outputs, precise resource allocation, and maximised impact.Advanced Social Media Strategy:• Developed a multi-channel social media strategy, integrated with our communications planner to manage content and student creators, adapting to platform nuances and algorithm changes for optimal engagement across a 30,000+ audience.Policy Development and Ai Training:• Authored the organisations social media policy and platform guidance documents to safeguard over 22,000 individuals and 150 student groups, incorporating new regulations. • Led generative AI training for senior leaders, and produced guidance documents on how the organisation can adopt Ai tools to enhance optimisation, automation, and analytical reporting.Commercial Strategy Enhancement:• Enhanced the SU’s commercial strategy by leveraging consumer psychology and data analytics, using Wi-Fi and POS data to understand consumer behaviour and evaluate strategic impacts on revenue and efficiency.

Bournemouth, England, United Kingdom

Devised and Executed Social Media Strategies:• Developed bespoke social media plans to suit both Fireworx and its diverse range of clients, ensuring alignment with brand narratives.Project Management and Team Leadership:• Oversaw and distributed tasks among graphic designers, website managers, and digital marketing specialists to deliver multifaceted projects. Excelled in coordinating cross-functional teams to achieve project milestones and deliverables within stipulated timelines.Analytics and Reporting:• Compiled comprehensive monthly reports, dissecting performance data across digital and social media campaigns to inform future strategy developments.Client Relationship Management:• Fostered and maintained relationships with 12 major clients across sectors including technology, pharmaceuticals, and renewable energy, consistently fulfilling client needs and objectives.Brand Development Input:• Assisted in brand development workshops, offering insights on market positioning, value propositions, and SWOT analysis. Influenced choices regarding corporate tone of voice and digital marketing approaches.

Christchurch, England, United Kingdom

Anytime Fitness Christchurch & Dorchester Marketing, Sales & Social Media ManagerIn this position, I worked to continuously improve the brand image and financial success of both clubs by primarily focusing on member retention. Doing so has allowed me to regularly innovate and implement new strategies that brought significant success to both clubs.Key Responsibilities• Using statistical projections to design and implement new strategies to improve business success.• Generating monthly sales, leavers, marketing, and social media reports to analyse business trends.• Managing the implementation and execution of new strategies and processes by club teams.• Generating monthly marketing campaigns and activities to meet KPI’s.• Designing over 340 bespoke social media content and physical flyers using adobe software.• Managing both marketing budgets.• Procurement of marketing collateral for in-reach and outreach activities. • Creating and distributing digital marketing campaigns (Emailers, Google Ads, and Social Media Ads)Key Achievements • Designed and tested a revolutionary 5 year retention strategy that increased the projected gross income of both clubs by 33.6%. Based on initial tests on over 500 active members, this strategy improved member LTV and reduced churn by over 30%.• Increased social media engagement by over 1000% (5.3 - 57.3 likes per post) by developing and implementing a content strategy that resonated with the target audience resulting in 30% of monthly sales coming from social media.• Successfully grew the social media following for both clubs by 89% and 24%, respectively. • Designed bespoke Covid-19 communications content that was requested and used by 12 Anytime Fitness Clubs and Anytime Fitness UK.• Created and actively managed a successful Brand Ambassador Program that reached over 200,000 prospects, resulting in increased brand awareness and membership sales.

Christchurch, England, United Kingdom

Christchurch, England, United Kingdom

Christchurch, England, United Kingdom

At Branded Studios I significantly expanded the studio's market reach and enhanced the visibility of our creative projects. As a Studio Marketing Executive, I implemented strategies that broadened our service outreach, capturing the attention of notable clients in the entertainment industry. As an Assistant Producer, I played a pivotal role in elevating the quality of our visual content, contributing to successful pitches and productions for prestigious clients including BBC Studios, Netflix, and Sylvester Stallone.Key Responsibilities• Attending content requirement conferences (BBC studios Manchester). • Photography & videography shoots (in-studio or on location).• Generating ideas/concepts for professional pitches.• Writing press releases (The Making of Rocky).• Social media management.• Running classes (Lightroom).

Christchurch, England, United Kingdom

Christchurch, England, United Kingdom

Receptionist & Assistant Reservation AdministratorKey Responsibilities• First point of call for all daily enquiries and complaints.• Book and manage/allocate all upcoming reservations.• Taking payments and preparing invoices.• End-of-month administration.• Balance hotel daily takings for the Finance department.

Master Of Science - Msc, Business Analytics

Course Modules: Business statistics (72/100 - Distinction), Forecasting (70/100 - Distinction), Business intelligence, Databases.

Bachelor Of Science - Bsc, Psychology, Upper 2:1

Activities and Societies: Men’s Basketball Society World Chairman (2015/18) Men’s BUCS 1A - Player (2015/18) Worcester Wolves National.