Leading the company’s sales and marketing efforts. Responsible for the commercial strategy and sales implementation process in the organization. Managing all aspects of new business development as well as Midlands growing sales team. Developing and maintaining relationships with top-tier corporations across the nation to achieve short and long-term company goals. • Lead and scale commercial strategy for a multi-site, multi-state, multi-country organization. • Collaborate with the CEO and executive team in developing and executing the company's strategic plan.• Create and execute a revenue development strategy (marketing and sales) that accelerates Midland'soverall revenue growth and customer diversification.• Achieve the KPIs of the strategic plan by way of exemplary executive-level execution and by managing and developing the Commercial organization (Outside Sales and Marketing) in a manner that maximizes the effectiveness of each team member and of the team.• Full responsibility, along with the CEO and executive team, for the revenue and margin results of the company.• Define and execute strategy to diversify business model • Lead digital transformation initiatives across sales, marketing, and customer service functions, driving adoption of digital channels, tools, and platforms to enhance customer experience and revenue growth.• Partner with key business unit leaders to provide leadership and direction to ensure the growth of existing customers and guide further expansion to new customers.• Participate in mergers and acquisitions (M&A) activities and integration efforts.

~Is fully responsible for sales & marketing strategy implementation, having the key responsibility for attracting customers and ensuring a highly professional relationship to the various decisions makers within the customer’s organization.~Accountable for effective sales organization design, including sales job roles, sales channel design, and sales resource deployment.~Provides leadership to the sales and marketing management teams while fostering a culture of accountability, professional development, high performance and ethical behavior.~Establishes and governs the sales organizations performance measurement system. This includes establishing guiding principals for managing performance measures. Ensuring all key and sales and sales management associates are held accountable to assigned results.~Provides managerial leadership to sales operations to optimize sales efficiencies and works closely with CIO to ensure technology initiatives are implemented consistent with sales and marketing strategy.