Michael Stiller's Location
Berlin, Berlin, Germany, Germany
Michael Stiller's Contact Details
Michael Stiller work email
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Michael Stiller personal email
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Michael Stiller phone numbers
About Michael Stiller
I have been in the online/mobile industry for over a decade, helping solve problems and drive innovation in the fields of analytics, data science, marketing, and business intelligence.
Michael Stiller's Current Company Details
Michael Stiller Work Experience Details
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Ai ArchitectHometogoBerlin, De
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Head Of Product And Marketing DataHometogo Jul 2024 - PresentBerlin, Berlin, DeLeading joint Product and Marketing Data team, in charge of:- A/B Testing- Marketing Attribution- Onsite Analytics- Customer Data- Bidding/Steering Signals
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Senior Analytics EngineerHometogo Nov 2022 - Jul 2024Berlin, Berlin, De1. Lead Marketing Data Team of 52. Performing hands-on work such as:- developing data models in dbt- building and managing Airflow DAGs- building data services on KubernetesNotable Projects:- development and deployment of user graph service for user stitching (Python, Docker, Kubernetes)- integrating Appsflyer data share into existing data infrastructure- introduction of multi-touch attribution into reporting and steering
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Head Of Data AnalyticsAlpakas Mar 2022 - Nov 2022Berlin, De- building a complete lean data stack from scratch (based on fivetran, dbt, Snowflake, and Tableau) - developing predictive LTV Model (Python)- definition and ownership of company KPIs and reporting -
Teamlead AnalyticsHeycar Jan 2021 - Mar 2022Berlin, De- responsible for product, marketing, and business analytics- combining all analytics functions into a centralized team (7 analysts)- supporting all business units with quantitative support in questions of strategy and goal settingNotable projects:> introduction of a new Bayesian A/B Testing – Solution (Python)> designing, implementing, and testing new ranking algorithms for the product catalog (running on Elastic Search / painless, evaluated with internal A/B Testing Solution)> development of a Media Mix Model to identify the contributions of seasonality, marketing spend and other factors on lead generation (based on a modified version of Prophet) -
Marketing And Business Analytics ExpertHeycar Jan 2020 - Jan 2021Berlin, De- Lead Marketing Analytics Team of 3- Lead interdepartmental Data Analytics and Data Science efforts- Contribute to Data Science and Business Intelligence projects (predictive modelling, marketing attribution, session scoring, e.g.)- Responsible for Marketing Analytics (team of 3)Notable projects:> rule-based multi-touch attribution (SQL, Python)> building econometric models to support international expansion and strategic planning
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Senior Marketing AnalystHeycar Apr 2019 - Jan 2020Berlin, De- Hire and lead marketing analytics team of 3- Supply deep-dive analyses about efficiency and effectiveness of online/offline marketing and product initiatives, model out future risks and opportunities and provide assessments- Marketing automation & tracking Technical Projects:> Developed and implemented multi touch attribution model> Designed Markov Chain / State Space based userflow pattern analysis algorithm written in Golang> Developped interactive budget optimization tool written in Python/Flask, running on Kubernetes
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Co-Founder / CtoStillgrove Feb 2019 - Jan 2022Development of a number of affiliate feed management and competitive information / scraping tools. Technologies: Golang, Python/Flask, AWS Cloud -
Co HostWhat The Data?! Podcast Oct 2020 - Aug 2021 -
Senior Marketing AnalystLesara Gmbh Nov 2017 - Dec 2018Berlin, Berlin, De> Build up and lead marketing analytics team of 3> Develop, implement, and refine Machine Learning based Dynamic Multi Touch Attribution Model in Python> Continuously optimize marketing mix (including offline channels, eg. TV) with advanced time series modelling / factor decomposition methods> Conduct ad-hoc analyses using a wide array of technical tools (Python, R, SQL, Tableau, Power BI, Excel) and methods (impact evaluation, regression analysis, clustering, and others) -
Audience Manager // Marketing IntelligenceZalando Se Jan 2016 - Oct 2017Berlin, Berlin, De- defining specialized strategies for efficient and effective communication with different customer segments (audiences), cooperating with performance channels and CRM- designing/evaluating marketing incrementality tests together with stakeholders, e.g.“Geo Experiments”: > evaluated via Bayesian Structural Timeseries Model (R) > built a selection tool to identify structurally comparable regions on the continent (Python) ad-hoc analyses using a wide array of technical tools and methods (SQL, Python, R)3. Drives automation and optimization of processes for recurring experiments (seasonal, regional tests, for example) -
Marketing Analytics LeadLovoo Oct 2015 - Dec 2015Dresden, De1. Lead position in the marketing analytics department, responsible for managing processes and internal and external communication2. planning and budget distribution for large scale user acqusition across various channels (Facebook, Google, Affiliate, RTB, and others)3. Responsible for KPI-based dashboard and ad-hoc reporting, and in-depth analyses of campaign results and related user behavior across the acquisition funnel on web and mobile in both performance based channels like PPC and old media like radio or TV4. Dealing with the related attribution and tracking solutions (especially mobile and TV) -
Marketing Analytics ManagerLovoo Mar 2015 - Sep 2015Dresden, De1. Planning and budget distribution for large scale user acqusition across various channels2. Ad hoc reporting and in-depth analyses of campaign performance and related user behavior in both pure performance marketing channels like Adwords or Facebook and old media like TV and Radio3. Losing hair over ad tracking, especially mobile attribution
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Senior Marketing & Monetization ManagerGeewa Apr 2013 - Mar 2015Praha 8, Prague, Cz1. Development of growth strategies for all the company's new releases across different platforms (Browser, Facebook, iOS, Android)2. Overseeing User Acquisition on web and mobile3. Owning tracking solutions4. Defining KPIs for reporting and optimization -
Product ManagerGeewa Apr 2013 - Jul 2014Praha 8, Prague, Cz1. Manage development of a new Geewa title for the platforms Facebook and iOS2. Responsible for design decisions, personnel, budget allocation, and launch strategy 3. Analysis of market situation/competition4. Constant KPI monitoring and iteration on game design
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Marketing & Monetization ManagerGeewa Mar 2012 - Apr 2013Praha 8, Prague, Cz1. Responsible for everything concerning user acquisition for the company's projects; the most successful one being the game 'Pool Live Tour' with over 10mio monthly active users on Facebook2. Analysis of customer behavior to adjust user acquisition strategy and make game design recommendations concerning all the steps of the acquisition-retention-monetization pipeline3. Analysis and adjustment of virtual economy in respect to currency values, liquidity, pricing, free boni, and discounts
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Marketing And Sales CoordinatorOnlegends Gmbh Jan 2012 - Mar 20121. Responsible for all the advertising sales and customer relations 2. Budget distribution over various acquisition channels3. Cooperations with various international affiliate networks4. Sourcing of new publishers for advertising cooperations5. Monitoring and optimizing campaigns with respect to predefined KPIs
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Operations ManagerOnlegends Gmbh May 2011 - Dec 20111. Organizing product launches on various browser gaming portals (developer/publisher relations)2. Various operational tasks including helping support teams, especially concerning payments and billing3. Consulting and support for implementation of licensed payment system for partner companies
Michael Stiller Skills
Online Marketing
Project Coordination
E Commerce
Monetization
Social Media Marketing
Mobiles Marketing
Mobile Advertising
Machine Learning
Web Analytics
Python
Sql
Google Analytics
Microsoft Excel
A/b Test
Performance Attribution
Statistik
R
Tableau
Regressionstests
Clusteranalyse
Produktmanagement
Marketingstrategie
Mobilanwendungen
Neural Networks
Deep Learning
Javascript
Node.js
Amazon Web Services
Mysql
Postgresql
Marketing Analytics
Attribution Modeling
Marketing Mix Modeling
Marketing Automation
Aws Lambda
Google Cloud Platform
Google Bigquery
Go
Json
Michael Stiller Education Details
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Universität Kiel
Frequently Asked Questions about Michael Stiller
What company does Michael Stiller work for?
Michael Stiller works for Hometogo
What is Michael Stiller's role at the current company?
Michael Stiller's current role is AI Architect.
What is Michael Stiller's email address?
Michael Stiller's email address is mi****@****ewa.com
What is Michael Stiller's direct phone number?
Michael Stiller's direct phone number is +49 30 920*****
What schools did Michael Stiller attend?
Michael Stiller attended Universität Kiel.
What skills is Michael Stiller known for?
Michael Stiller has skills like Online Marketing, Project Coordination, E Commerce, Monetization, Social Media Marketing, Mobiles Marketing, Mobile Advertising, Machine Learning, Web Analytics, Python, Sql, Google Analytics.
Who are Michael Stiller's colleagues?
Michael Stiller's colleagues are Benedikt L., Unai Aldana, Jacob Horning, Danny Green, Karim Ouazzani Hassani, Daniele Serapiglia, Kristin Raya.
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