Michael Strachan Email & Phone Number

I founded MediaConfidant because I realized that companies routinely make bad decisions off of bad data. I set out to identify where the issues were, what caused them, and along the way taught myself a thing or two about coding and starting a business. At past jobs, I realized that we lost more clients to fights over what data source was accurate vs to actual performance, I learned how to read the data like they did and then leverage that to grow our books of business by identifying the channels that were underperforming to take them over - I led the team in cross-selling and started a cross-sell team.At MediaConfidant, we're not just passionate about data—we're obsessed with its cleanliness and health. We stand by the conviction that it's not just about the numbers; it's about the story they tell and the decisions they drive. In the era of data-driven marketing, clean data isn't an option; it's a necessityWe built- Innovative Technology: Our proprietary software, PerformanceScan, revolutionizes Google Analytics audits. With immediate access, it delivers a comprehensive 100-page report detailing scorecards that reflect the impact on your business, accompanied by a ready-to-implement project plan prioritizing your needs- Instantaneous: designed for agility, PerformanceScan can be deployed across your entire client portfolio, offering instant insights that are accessible to all stakeholders- Expert Consultation: Beyond our technological prowess, we offer expert services for brands and agencies. From refining marketing strategies to cleaning up site tagging and crafting custom dashboards, our expertise is comprehensiveTrusted by the Best- We're trusted by major brands and agencies, and by the experts in the space - Insights Association and M^2 have relied on us to work on their data infrastructure and site- Google recognized this and accepted us into the Google Cloud for Startups program at the Scale tier with the only direction to keep growing with them

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

I presented a ‘big idea’ to the President, leveraging our data access to expand into new channels. I led the company in cross-selling prior to this, the goal was to roll this out across the team but the direction was that since I was better than everyone else I should do it myself and transition into sales. 🔹 Building from Scratch:We did not have a sales focused team at that point, I pioneered the establishment of the sales department, collaborating closely with the executive team and account activation teams.From concept to execution, I helped lay the foundation for our sales success including the processes and foundations that are still in use today. 🔹 Seamless Integration:Maintained direct involvement with account activation teams and account strategy in all accounts that I was tied to previously or soldContinued to mentor my previous team membersCreated a cross-channel synergy playbook to drive results for our clients and open up cross-sell opportunities

New York, Ny, Us

As the youngest director at Tinuiti (formerly Elite SEM), I had the privilege of leading dynamic teams across San Francisco, New York, and Toronto. 🔹 Team Leadership and Mentorship:I managed my own book of business, ensuring exceptional client experiences.Guided sales efforts, contributing to revenue growth and client satisfaction.Oversaw cross-channel strategies, aligning marketing efforts for maximum impact.🔹 Empowering the Next Generation:Trained both new hires and seasoned legacy employees.Navigated diverse backgrounds and experiences, fostering growth and collaboration.🔹 Performance Excellence:My team consistently outperformed, achieving low client churn and high employee retention.We secured more pitch wins than any other team, demonstrating our prowess in the industry.🔹 Holistic Marketing Approach:By showcasing how our work seamlessly integrated into the entire marketing ecosystem, we drove business wins across channels.

New York, Ny, Us

New York, Ny, Us

Tinuiti (formerly Elite SEM) was founded on meritocracy and the quickest path to success was to contribute to sales and take over at risk accounts. I didn't just do that but also assessed all West Coast applicants, trained new hires, and helped to develop and oversee trainings for the team.🔹 Revenue-Driven Account Management:Focused on accounts with the potential for rapid revenue growth, emphasizing agility over ease.Assumed responsibility for at-risk accounts, turning challenges into opportunities.🔹 Sales Support and Upskilling:Collaborated with the sales team to drive business growth.Interviewed and trained new hires on the West Coast, equipping them with essential skills.🔹 Agency Growth:As one of the company’s initial 25 employees, I played a pivotal role in Elite’s expansion.Contributed to scaling the agency to over 800 employees during my tenure.

San Francisco, California, Us

Meltwater Reach (acquired by Gear LSF)🔹 Training and Curriculum Design:Developed comprehensive training programs for new hires and ongoing education for existing staff.Ensured that team members were well-equipped with the necessary skills and knowledge.🔹 Team Oversight:Managed a team of four professionals, providing guidance, support, and fostering a collaborative work environment.🔹 Account Management:Successfully handled over 20 client accounts across diverse industries and verticals, including Citrix and Haas School of Business.Navigated complex client needs and maintained strong relationships.🔹 Contract Renegotiations:Led negotiations for contract renewals and upsells.Typically, contracts started with a three-month term, and I successfully upsold clients to commit to 12-month agreements.🔹 Reason for Departure:Meltwater Reach was acquired by Gear LSF, which subsequently ceased operations.

Analyze client needs given their budget, develop financial models, and individualize product packages dependent on different company needsInitiate relationships, relay company values, and compile and deliver multimedia presentations to clientsManage 30 accounts, acting as the principal liaison between companies

External Event Chair, Iota Chapter 🔹 Renovation Project Leadership:Elected by my peers, I took charge of a large-scale renovation project aimed at transforming our chapter house. I planned, coordinated, and organized the events overseeing the setup and execution to make it both an experience that was fun for alumni and family while also helping drive donations to keep the traditions alive. 🔹 Community Engagement and Fundraising:I orchestrated multiple distinct events, each tailored to engage and inspire the vibrant community of UC Berkeley students and alumni. These events were meticulously planned seamlessly executed with corporate sponsors, and left attendees buzzing with enthusiasm.By leveraging our resources effectively, I turned a modest budget of $4,800 into $1,200,000 in donations. These funds directly supported our chapter’s growth, and philanthropic endeavors (notably working with vets at Berkeley).

As an intern at Wells of Life, I had the privilege to contribute to an incredible cause: ensuring safe and clean water access for rural Ugandans. Our mission was twofold: combat disease and enhance educational opportunities, particularly for women who previously endured long treks to collect water.🔍 Key Contributions:Content Creation: Authored and quality-assured impactful blogs, amplifying our message and engaging our audience.Website Enhancement: Played a pivotal role in updating site content, ensuring accurate and relevant information.Social Media Implementation: Updated social media presence in order to connect with supporters and spreading awarenessSite Functionality Feedback: Provided valuable insights on overall site functionality, contributing to an improved user experience.Code Review: Assisted in reviewing the site’s coding structure, ensuring robustness and efficiency.🙌 Join the Movement: If you’re passionate about making a difference, consider supporting Wells of Life. Every drop matters, and together, we can transform lives through clean water access. Explore our mission and get involved today!🌐 Learn more about Wells: https://www.wellsoflife.org/

Produced multi-media presentations for American Medical Association lecturesManaged and formatted software and hardware, instructing staff how to utilize it to optimize performanceEstablished both networks and servers of small and mid-range capacities

Bachelor Of Science, Environmental Economics & Policy

Bachelor Of Arts, History

Education record

Spanish And Latin American History

Bachelors Of Science, Environmental Economics & Policy