Senior Ppc Account Manager
CurrentAt Add People, I have been instrumental in consulting with SME businesses on the value-add of SEO, PPC, Social, and eCommerce solutions. I have accelerated the growth of the Google Ads portfolio, delivering £200k in annual revenue. My efforts in client retention have been notable, including maintaining a high-value account for six years in a high-churn sector. I have trained over 90% of the sales and marketing teams in PPC account management, growth strategy, and account development methodologies, resulting in year-over-year revenue improvement. Additionally, I project managed the transformation of training facilitation and integration across the business, enabling quicker impact from new hires and improved performance from account managers. I consistently exceeded sales KPIs for Google Ads and SEO sales and achieved rapid promotion from Business Development Manager to Senior Google Ads Manager.In my role, I lead the entire client journey from initial pitch to account management, continually evaluating account needs and online marketing solutions. I co-lead the management of the Google Ads Account with the marketing team and train the sales team to expertly appraise the value of Google Ads campaigns. I build, manage, and sell Google ad campaigns using Google Ads/PPC, and implement and optimise campaigns using Google GA4 and Google Tag Manager for tracking. I communicate effectively, lead teams, and foster teamwork within the marketing department, advising colleagues on strategies to enhance campaign performance. I continuously learn, adapt, and apply new marketing products and strategies, mentoring new staff and educating marketers on the value-add of paid marketing.Key Skills:Google Ads Management / PPC Management / Digital Marketing Management / Client Relationship Management / Campaign Strategy / Training & Development / Account Management / Sales KPIs / SEO / Google GA4 / Google Tag Manager