Michael Sugzda Email & Phone Number

Michael Sugzda is a Managing Partner at Positive Fission. He possess expertise in direct marketing, integrated marketing, strategy, digital marketing, crm and 14 more skills. Colleagues describe him as "I first met Mike shortly after he was recruited to be President of McCaffrey & McCall Direct and I was hired to be Creative Director. It was great learning experience partnering with Mike to save our largest account—T. Rowe Price. We also kept ourselves busy winning new business from clients like GE Capital, Beneficial Finance and Warner Wellcome. Then, when Bates bought McCaffrey and McCall Partners, we moved the business together over to Bates. It was a huge and successful effort as we did not lose one client or drop one assignment, including countless national media insertions. We seamlessly operationalized all of our existing business within a new system and then set about winning more business (Cunard, Warner Lambert and the launch of Lipitor) while building a very profitable division for Bates. In our time together, I saw first-hand, and, on numerous occasions, the extraordinary grasp of advertising and marketing strategy that Mike displayed at the highest levels of a wide variety of client organizations. I attribute this not only to his intelligence but to the scope of his experience. Whether it was clients like T. Rowe Price that have business models that are entirely structured on CRM or GE where CRM was a new and novel concept, Mike was able to connect and demonstrate to clients that, more than just a mere strategy, businesses like these needed the CRM expertise and understanding of how direct interaction with customers could help them build their business. And, this same way of thinking was applied to the digital work we did together when “interactive” started and before it became fundamental to everything digital. Mike understands this at an almost quantum level and nothing is more relevant today than understanding how to connect the right brand idea (or experience) to the right customers in the right context and at the right time. Mike is also a huge supporter of the agency creative product, encouraging and inspiring the creative group to deliver the right idea – the big idea -- to meet the objective." and "I’ve learned a lot from Michael Sugzda. Probably because he’s one of the brightest in the business. From the first time I worked with Michael, when he was a Senior Vice President at Chapman on such accounts as Merrill Lynch, and AT&T, it was apparent he brought a higher level of business knowledge and acumen to account management. His keen mind and highly strategic perspective earned Michael access to the highest levels of client leadership, solving the most difficult business challenges while growing agency share/revenue. I saw this not just at Chapman, where his leadership in launching the AT&T Universal Card market introduction, created inroads across multiple divisions within AT&T. But also at, Brann and most recently Wunderman, as I’ve had the pleasure of working with Michael three times in my career. Each time he has been instrumental in helping me raise my own bar, as Michael is a strong leader who takes pride in the success of those he mentors. I can honestly say that Michael's influence has made me a stronger strategic partner and steward for the brands I myself, now service."

Listed skills include Direct Marketing, Integrated Marketing, Strategy, Digital Marketing, and 15 others.

• 

  Managing Partner

  Positive Fission

  New York, Ny, Us