• Develop and manage incentive packages and loyalty marketing programs for traditional and Internet-based clients.• Manage a collaborative planning process with strategic partners and vendors to develop creative business plans.• Designed and implemented three new product lines consisting of Sweepstakes Administration, Specialty Travel Packages and Sporting Events, sold through traditional and online channels. Clients include McKesson HBOC, iWon.com, Yahoo.com and Irwin Industrial Tools, Inc.

Consolidated a supplier base used by hotel franchises and management companies into an integrated, Internet-based supply chain. Reduced supplier costs by over 25% in 6 months.

• Negotiated terms and conditions of licensing agreements with lawyers, brokers and applicants; generated over $7.5M in revenue in FY 1999, 40% over budget; generated over $9.8M in revenue in 2000, 30% over budget.• Closed transactions involving license renewals, changes of ownerships, brand changes and room additions for a portfolio of over 2700 franchised hotels; redesigned process resulting in an increase of revenue of over $1M in 2 years.• Coordinated with applicant and various internal departments to prepare Committee Project Summaries to present to the Franchise Approval Committee for decision.

• Managed the coordination, execution, and dissemination of over 200 franchise agreements. • Worked closely with licensees to accurately prepare information leading to a more efficient application process. • Maintained and monitored the franchise information system database and provided information to management for decision-making regarding licensing.