Michael Swanson Email & Phone Number

Austin, Texas, Us

Washington, D.C., Us

Lead all Point of Sale (POS) projects: Manage end-to-end development, installation, and analytics of brand assets including fixtures, collateral, modifications, branded swag, and marketing tools. Ensure all production deliverables are met on-time and within scope by identifying risks and proposing solutions to mitigate them.

Washington, D.C., Us

- Reduced AOP by 27% in 2019 (tracking to 29% reduction in 2020) of $30MM annual budget through real time budget reporting, spend actualization and historical data forecasting. - Cut production to deployment time by 75%, increasing speed to market and securing $634K savings on programs executed from June - September 2020 by building a new “Print on Demand” work stream with 3PL. - Reduced year over year warehousing overhead by 20% in 2020 by tracking asset development progress, and inventory reports capturing shipment status, unit counts, and on hand inventory. - Increased vendor mix by 300% across fixtures, print and swag from 2018-2020, increasing production efficiencies and reducing spend with vendors offering competitive pricing and high-volume, production capabilities.- Developed and delivered trade marketing solutions, deployment plans and execution guides to stakeholders by cycle/initiative and building annual/ monthly asset forecasting, and managing asset availability and allocations by channel/region. - Constructed coaching strategies tailored to individual growth for four direct reports

Washington, D.C., Us

Responsible for managing the full development, manufacturing and procurement of Collateral/Swag and related assets for National Chains, Regional Chains and Indy/Vape shops.Tracking all project timelines, milestones and budgets, vendor sourcing, price negotiation, reviewing press checks, pre production proofs and development samples, and operational duties. - Secured leadership approval on new projects, refined workstreams and go to market executions by leading bi weekly meetings with Trade Marketing and America’s Marketing leadership regarding all POS initiatives. - Partnered with Creative, Legal, Brand and Compliance teams to ensure assets are on-brand and meet strict guidelines in a heavily regulated CPG market.- Increased team productivity by 30% through improving department systems, tools, databases, data collection and reporting programs.

Washington, D.C., Us

- Efficiently and effectively manage JUUL marketing initiatives ranging in size, timeframe, and complexity on a fast-paced schedule.- Manage project portfolio for Marketing related initiatives; tracking and maintaining the status of overall project health, regularly reporting to business stakeholders.- Serve as communication liaison on complex projects that require cross-functional collaboration.- Interface with outside vendors and agencies and relay project status internally.- Perform new vendor sourcing, competitive research and project brainstorming.- Work with internal teams to ensure all timelines are met for production and delivery of marketing assets.- Provide marketing teams with a full range of support to assist with regional marketing activities and the execution of integrated marketing tactics.- Communicate and relay logistics with third party suppliers, vendors, and service providers.- Manage and submit payment requests/PO's, track and manage budgets for projects of varying size, coordinate shipping, logistical and administrative needs for the Marketing teams.- Supported Regional, National, and International teams with collateral, fixture and display inquiries and new asset requests based on geo-specific market needs. - Worked cross functionally with Logistics/Global Supply, outside vendors, Distributors and third party logistics providers in managing import, inventory, and distribution of goods.

San Francisco, California, Us

• Project managed multiple seasons concurrently throughout the pipeline process in conception, planning, styling, book production, store delivery and in-store updates.• Partnered throughout season/project life cycle with Merchandising, Design, Marketing, Inventory Management, Store Design and Packaging teams to align across multi team directives, past insights, current trends and global brand objectives in developing compelling brand right stories to increase consumer engagement.• Built strong cross-functional relationships with business partners of all levels to deliver projects that align with brand message under tight deadlines.• Presented to brand President, VP, Directors, and Merchant, Design, Marketing and Inventory Management teams at store set walkthroughs and key milestone meetings.• Coordinated multiple cross-functional team calendars to manage time for seasonal store set walkthroughs.• Developed and executed physical and digital presentations across multiple seasons, store levels and geographies to ensure integrity of brand vision and message is consistent across North America. Fostered collaborative relationships with global business partners to manage market specific changes.• Liaison between the field and headquarter teams to identify opportunities and successes to further develop best practices and react to fast changing business needs.• Developed new work systems to improve and create more efficient practices from season to season.• Produced monthly Visual Presentation Guides, marketing maps, merchandising updates and product test and respond guides through pre-season planning, setting, styling, photographing and editing to ensure all store levels and global assortment needs are met within tight deadlines.• Participated in on-figure and lay down photoshoots; assisting on set stylists and photographers, pre-shoot set up, sample management, data cataloging, online file organization and photo select review.

San Francisco, California, Us

• Collaborated with merchant teams throughout the product pipeline to create and document in-store merchandise presentations for multiple seasons.• Created compelling iconic looks that express the seasonal trend and strategies.• Increase sales and drove foot traffic by creating compelling in-store merchandise presentations with product placement, displays and iconic looks.• Created and compiled direction necessary to support seasonal merchandising strategies. • Participated in pre-season meetings to strategize key investments for seasonal store sets.• Documented presentations, photographed and generated all written communication necessary to create the Visual Presentation Guide.• Developed and supported productive relationships with key cross-functional business partners, including Merchants, Creative Services, Marketing, Store Design and Inventory Management. • Utilized mapping sessions to plan/prioritize workload and increase efficiency and effectiveness

Milano, Mi, It

• Managed store budget and schedule, monitor payroll control, and sales projections to ensure that weeklygoals are being met and reacted to.• Planned and oversaw seasonal in store shopping events.• Designed training, development and succession plans for 4-person leadership team and 30 associates.• Participated in recruiting, training and long-term development plans of new teams for store openings infor Sacramento, Milpitas and Stonestown locations.• Communicated sales (+/-) to goal to effect store budget and payroll with Regional Manager.• Mapped monthly collections with district managers and headquarters to ensure appropriate set up fornew store design. As well as partners on mid-season updates and changes in reaction to business.• Exercised independent judgment and discretion in developing and articulating strategies to drivebusiness.

Milano, Mi, It

• Drove brand loyalty by presenting an outstanding shopping experience• Planned, implemented, and maintained a collection, including weekly walkthroughs reporting key performers and action plans for improving divisions. • Coordinated events for customer promotions, new product launches and seasonal merchandise flows.

Milano, Mi, It

• Provided developmental coaching and feedback to staff to increase employee and customer engagement.• Ensured personal sales goals and sales conversions were met and exceeded

Milano, Mi, It

• Implemented all styling for men’s and women’s with monthly collections• Assisted collection managers with mapping, and implementation of seasonal floor sets • Implemented and maintained all seasonal window displays

Pittsburgh, Pa, Us