Michael Sysak Email & Phone Number

Deli - Perishables

Kitchen Gadgets and Tool/Utensils

Cookware, Bakeware, Tea Kettles, Kitchen Appliances, BBQ Gadgets

Wellesley, Massachussets

• Design visual merchandise displays and develop promotional campaigns for new and seasonal merchandise.
• Assist customers, both online and in store, in finding the products that they need. Handle customer service issues such as returns, product exchanges, and customer complaints. Engage in solutions oriented strategies to.
• Lead onboarding customer service and sales training initiatives for all new hires.
• Execute inventory tracking and management to forecast and plan the merchandise reorder schedule.

New York, New York

• Reviewed Ally Bank’s forecasted monthly media spend and impressions for media campaigns and reallocated resources to enhance future monthly media budgets.
• Performed comprehensive competitor analyses of Ally Bank’s direct and indirect competitors by analyzing yearly media spends and aggregating competitors according to their creative messaging strategies.
• Assessed the performance and creative solution proposals of media start-ups that participated in GroupM’s AdVentures accelerator program that would best align with the client’s brief for their investment line.
• Provided consumer insights and assessed market size for the client’s strategic initiatives for 2020.

Greater New York City Area

• Collaborated with two Babson College professors to conduct research on multicultural advertising campaigns and perceptions of advertisements of different racial and ethnic groups for upcoming academic paper.