• Working directly with the Chief B2B Officer, established the competitive intelligence team for ABI’s e-commerce platform (BEES), creating ongoing competitor intelligence reports, market landscape analyses, and in-depth customer surveys across 8 countries in South America and Africa• Oversaw monthly and quarterly financial performance reporting to the ABI Board of Directors; consolidated 16 key metrics from disparate data sources into 1 automated PowerBI dashboard, providing BEES leadership with the ability to see both global views and individual reports for 22 countries

• Defined vision, core capabilities, and success metrics as the first manager of the newly created Product Marketing Team; collaborated with internal stakeholders and external creative agencies to produce demo videos and sales presentations for the organization’s 7 core products• Centralized the library of 1,000+ global branding and marketing assets into a single portal for teams to access across 20 countries and 3 languages, and implemented a consistent methodology and triage process for requesting and developing marketing materials

• Managed research, development, and implementation of a BEES’ product marketing solution, resulting in a 15% decrease in new user onboarding time for revenue-generating activities, and a 31% increase in algorithm-influenced orders for 16,000 users• Published global change management plan for future product development to evaluate and streamline processes across UX/UI, Copywriting, Technical, and Data groups operating in 12 countries

Energetic. Confident. Charismatic. I began hosting shows in November 2012 at PreUrbanite in Champaign, IL. Since then, I have had the opportunity to host/MC numerous dance showcases, talent shows, weddings, and miscellaneous events.Some of my highlights include:• World of Dance Colorado 2018 (September 2018 - Colorado Springs, CO)• World of Dance Orlando 2018 (May 2018 - Orlando, FL)• Prelude Midwest 2018 (April 2018 - Chicago, IL)• World of Dance Chicago 2017 (November 2017 - Chicago, IL)• World of Dance Arizona 2017 (October 2017 - Phoenix, AZ)• SINcerely Video Series Launch Event (February 2017 - Chicago, IL)• Ascension Performing Arts Fall Benefit Live Show (November 2015 - Chicago, IL)• BoomCRACK! Dance Company Annual Fundraiser (July 2014 - Chicago, IL)• MasterPiece Dance Competition (July 2014 - Chicago, IL)• Good Knight Pageant and Benefit Show (July 2014 - Chicago, IL)• Never Stop Dancing (April 2014 - Chicago, IL)• Urban Showcase (March 2014 - West Lafayette, IN)• Babiarz-Redziepi Wedding (March 2014 - Niles, IL)• Bar Night (February 2014 - Ann Arbor, MI)• Urbanite (December 2013 - Champaign, IL)• Urbanite (December 2012 - Champaign, IL)• PreUrbanite (November 2012 - Champaign, IL)I keep the crowd entertained. I keep clients happy.For inquires, please contact me at mhenrybookings@gmail.com or message on Facebook at https://www.facebook.com/hostmikehenry

• Completed an evaluation of 13 different CRM platforms to suit the data integration, usability, and scalability needs of Apologue’s leadership team, resulting in the selection and implementation of the Salesforce SMB product• Created a 6-month and 2-year consumer community outreach strategy of both in-person and digital mediums, based on a 7-week analysis of user interviews, local and national beverage industry trend research, and ROI vs. resource constraint assessments

Skills• Business Process & CRM Strategy – 5+ years’ experience optimizing business processes, understanding complex requirements, developing short- and long-term scalable solutions, and collaborating with product owners and stakeholders• Salesforce Platform & Data Architecture – 5+ years’ experience designing Salesforce solutions based on business and data needs, utilizing both out-of-the-box and custom-developed functionality, creating data migration maps, and building data manipulation scripts• Project Management & Delivery – consistent and proven success managing functional and technical development teams, planning project milestone and resource capacity expectations, translating client pain points into actionable stories, producing accurate and effective demos, and constructing capability matricesKey Responsibilities• Lead discovery workshops with senior business stakeholders to create program vision maps, with supporting goals and measures• Analyze current state processes and persona-based pain points to create robust capability models• Translate user needs and organizational leadership desired outcomes into transformative phased program roadmaps linked to quantifiable business and technical process improvements• Develop user stories to represent individual units of functionality, tying together the related people, processes, and technology of an organization• Maintain focus of future-state considerations and proven practices during implementation of Salesforce-based products and services• Represent the face of Appirio at prospect and client meetings, serving as brand ambassador to our Digital Strategy Experience teamRelevant Project Experience• Institutional Brokerage and Fund Services Provider - CRM Strategy & Tier1CRM/Salesforce Sales Cloud Implementation• Benefits Administration and Cloud Solutions Provider - Salesforce Sales Cloud Implementation

Relevant Project Experience• High-End Electronic Consumer Goods Provider - CRM Strategy for Service Cloud Implementation• Global Software and Professional Services Firm - Pre-Sales Project Workshops• Appirio Digital Experience Strategy Team - Playbook & Training Development

Relevant Projects• Multinational Insurance Company – Salesforce Sales Cloud Implementation• Industrial Manufacturing Solutions Provider – Salesforce Sales Cloud & Partner Community Implementation• Specialized Care & Schooling Services Non-Profit – Future State Blueprint• International Multimedia Conglomerate – Salesforce Service Cloud Implementation• Multi-Billion Dollar Financial Services Company – Future State Blueprint

• From March 2015 to July 2015, served as Data Architect in a Salesforce.com Sales Cloud implementation for a multi-billion dollar financial services company. Responsible for the planning, coordination, and execution of data strategy throughout the duration of the project.• Created the source system-to-Salesforce mapping and scripting that resulted in 100 percent of records of being migrated to all usable environments, pre-go live.• Trained the client's technical resources on how to effectively and proficiently use SQL Server, DBAmp, and Salesforce.com's DataLoader tool, in order to help the firm become self-sufficient for future loads.• Led knowledge transfer sessions with the client on Salesforce and general data management strategy, as well as proven practices for long-term maintenance and quality consistency.• From September 2014 to March 2015, served as migration lead responsible for the migration of more than 1.8 million records across 16 customized objects for a multinational marketing agency’s Oracle-based CRM system to Salesforce.com’s Sales Cloud. During the two-phase go-live process, 100 percent of records were successfully migrated, resulting in a seamless implementation and transition to the Sales Cloud platform for the client and its 1100 users.• Led frequent meetings with the client’s IT and business resources, as well as Appirio’s internal team, to determine all functional and technical data requirements and quickly resolve any issues that arose• Frequent contributor to Appirio’s Business Analyst Center of Excellence, including presentation in the Soft Skill Series, in which I provide tips on public speaking, presentation delivery, and confidence development

• Established and maintained strong relationships with customers, built credibility and gained trust while operating with integrity during times of widespread natural disasters• Streamlined the claims intake and closure processes to create a potential 10 percent increase in efficiency and 13 percent increase in productivity for members of the Catastrophe Office• As a Personal Lines Representative for the Catastrophe Office Quality Council, responsible for development, presentation, and implementation of the Council's claim and efficiency improvement initiatives• Facilitated training sessions for the Office’s technology and service quality implementation initiatives• Recognized by the company as an “Innovation Contributor” after introducing ideas to revamp the internal career development website, as well as for creating proposals to improve claims training processes• Achieved the Office’s highest file quality ratings and second highest production figures for 2013

• Developed an entry strategy into the tropical and subtropical South American markets for a large, multinational agricultural equipment company • Worked with a large governmental organization to improve the image of modern manufacturing and bridge the gap between an underwhelming supply and high demand of qualified workers to drive economic growth • Assisted in data gathering, analysis, and developed recommendations for the 14-week projects

Member of The Phi Beta Kappa SocietyMajor in Global Studies-Graduated with High Honors-Research focus on the relationship between militarized international disputes, economic cooperation, and trade agreements-Thematic Focus in Conflict Resolution and Policy Development-Area Focus in East Asia-CIBER International Business Certificate Recipient-3.9 out 4.0 GPA

• Selected as one of four interns from a pool of more than 80 candidates to develop and coordinate the Center’s campus-wide leadership programs• Engaged in campus outreach events to promote the Center’s mission and vision• Promoted student involvement, hold information sessions and participant orientations, prepare materials and organize daily activities for LeaderShape, a biannual 6-day leadership conference• Provided support and direction to the assessment workshop series (DiSC and StrengthsQuest), as well as confirm logistics for workshop requests and refine the workshop’s presentation and process

• Translated titles, phrases, and sentences from English into both conversational and archaic Japanese• Provided explanations of the differentiating factors of similar words and phrases to native English speakers

• Conducted market research using several databases to find potential donors for the upcoming fiscal year• Analyzed current and former donor data to develop innovative fundraising strategy• Assisted in the creation and distribution of materials for the organization’s annual gathering of educators

• Supervised 40 young men and women between ages 15 and 20 throughout New Castle County• Responsible for project management, budget planning, and maintaining exceptional site-employee relations• Motivated youth employees from economically-disadvantaged families to succeed in the program, resulting in an overall performance improvement rate of more than 80 percent• 5 of the youth were offered long-term employment by their individual worksites

• Taught English and mathematics to Japanese primary, middle, and high school students• Helped students learn language skills while maintaining an environment for students to feel comfortable pursuing their studies