Chief Operating Officer
Ruida Education And Technology Group
Hangzhou, Zhejiang, China
Responsible for the entire performance and growth-rate of company in China by meeting the target profits, to consolidate the promotion of brand value, and expand its influence. KEY TASKS IN ABOVE ROLES • To ensure the entire performance growth rate of the company in China meeting the target profits, to consolidate the promotion of brand value, and expand its influence.• Aim to integration of regional resources, duties on entire regional planning, to scheme, design, organise and implementation of major events.• Responsible for integral marketing strategies: portfolio of price, cost and product. • Designing and running of new models for business in order that the overall business goals set by board are fulfilled. • Responsible for training the employers of whole marketing and sales departments in the company. • Steering at making overall arrangements for domestic market resources, including marketing channels, propagation, media and Internet.• To provide more opportunities for company to communicate and cooperate with oversee counterparts for the purpose of internationalisation. • To create and optimise branch offices’ management systems. Ensuring high level of team performance and better utilization of branch offices, regular performance evaluation and feedback, in order to achieve set targets. • Supervision of the turnover and marketing budget. Be at helm the creation of new marketing blueprints in order to over fulfil business goals. • Duties on programs scheme of various ads circulation channels and operation.• To ensure the brand influence and customer hit-rates, activity promotion, product propagation, and registry of new sign-ups. • To analyse and write report of promotion result and adjust propagation plans. • Monitoring and researching rival’s competitiveness as well as relevant websites strategies. • Give overall consideration for super, medium and small- sized markets activities schemes and action plans.