-Drove business development and client relationships, leveraging AI and machine learning to transform strategies for clients like MSI, Celsius, and MSCHF.-Directed omnichannel digital marketing campaigns across platforms such as Meta, Twitter, Amazon, TikTok, and Google, specializing in SEO, UI/UX, and organic community building for social media and influencer marketing.-Led digital transformation using Google Analytics 4, server-side tracking, AI tools, Tableau, Power BI, and Looker Studio to optimize data-driven decisions and campaign performance.-Pioneered the integration of AI and machine learning into marketing strategies, developing automated tools that enhanced client productivity, improved ROI, and drove measurable growth by delivering customized AI/ML solutions through cross-functional collaboration, fostering long-term client partnerships.-Developed and executed a multi-channel digital marketing strategy for Celsius, driving a 200% increase in engagement and a 140% boost in ROAS through optimized paid media campaigns on Google Ads, Meta, and TikTok while leveraging advanced audience segmentation and creative experimentation to maximize campaign effectiveness.-Spearheaded a comprehensive digital marketing strategy for MSI, achieving a 33% organic new user base growth over six months through targeted SEO and content optimization. Successfully integrated ABM and paid media campaigns, driving higher-quality traffic and improving overall campaign performance.-Optimized e-commerce and lead generation performance using predictive analytics and AI tools to enhance customer segmentation and personalization, improving targeting, lead quality, and conversion rates for clients like MSI, Celsius, and MSCHF.

-Founded and led Next Level SEM, an eight-figure agency, managing 45 in-house and 30 outsourced professionals across SEO, SEM, SMM, Web Design, and Analytics. Executed omnichannel strategies for clients like Universal Music, PioneerDJ, and Exer Urgent Care, integrating paid media, organic growth, and data insights for scalable success.-Built and scaled cross-functional teams to manage multi-channel marketing campaigns, collaborating closely with sales, product, and analytics teams to align initiatives with business goals and deliver impactful results.-Scaled Exer Urgent Care from 4 to 100 locations, making it California's largest urgent care network. Implemented an offline measurement strategy and transitioned Google Ads bidding to tROAS, driving revenue growth and enabling a sharper focus on higher-value segments. -Developed TikTok strategies for L'Oréal, driving a 15% increase in AOV, 19% growth in purchase conversions, and a 150% ROAS boost while reducing Customer Acquisition Cost (CAC) by 5%.-Implemented data-driven marketing strategies for PioneerDJ, reducing Customer Acquisition Cost (CAC) by 35% and driving a 196% increase in ROAS through optimized campaigns across Google Ads, Meta, and TikTok, ensuring more efficient ad spend and higher returns on investment.-Managed a $1.8M monthly paid media budget for 250 clients, delivering customized omnichannel digital marketing solutions that established Next Level SEM as an industry leader.-Generated $875K in recurring monthly revenue by scaling and optimizing a sales team and implementing a comprehensive omnichannel inbound marketing and lead generation strategy.

Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies, and policies for Internet marketing company focused on sponsored link placement and paid performance marketing for physicians, attorneys, and a broad range of small to medium-sized businesses; increased paid performance marketing revenues by 20% to 30% per quarter through 2012-2014.Generated new business by reaching out to prospective clients via email, telemarketing, and in-person presentations.Administered day-to-day operations, including accounting and budget management, account management, business development, performance metrics, and customer service.Hired, trained, and mentored 30+ professionals in sales and marketing techniques and approaches, Google AdWords, Bing Ads account management, and Google Analytics.Managed Google, Bing, and Yahoo! accounts for clients, and implemented multiple marketing services across all search engine platforms; grew client accounts from 1 to 500+ over 8 years.Prepared, negotiated, and executed marketing and service level agreements with clients; achieved and maintained 97% client retention rate.Designed, managed, and maintained company website; wrote content, directed video design, and designed email, HTML, and in-text email promotions.Devised marketing initiatives, including web design, remarketing campaigns, display ads, search engine optimization, direct targeted key phrase packages, and new media advertising campaigns to increase Internet marketing presence for clients.Interfaced with clients to discuss budget allocation and account performance metrics; used Google Analytics to generate comprehensive reports outlining web traffic, keyword effectiveness and conversion tracking.

Collaborated with business partners to develop and actualize strategic plans to advance client mission and objectives, and promote revenues, profitability, and growth; provided organizational leadership to 30+ professionals.Created and implemented paid performance marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities; over four-year tenure achieved 1000% increase in company revenues through implementation of paid performance marketing services.Generated new business by reaching out to prospective clients via email, telemarketing, and presenting at trade shows nationwide.Monitored industry trends and introduced new services to take advantage of new technologies and marketing strategies.Generated monthly performance metrics and analytical reports, and reviewed and communicated marketing campaign effectiveness to clients.Formulated and used marketing and promotional campaign collateral to articulate service value, managed website, and developed content for online publication.

Developed and initiated marketing and service polices, programs, and systems to drive organizational vision and align business plans with company objectives; supervised and coached 15+ professionals.Managed business and marketing development, established strategic direction for marketing and promotion, and coordinated with staff to implement sales and marketing strategies.Sold directory listings, website development and management, and SEO packages to attorneys, auto collision centers, and pest control clients.Discussed account performance and analytical data with clients to maximize retention and enhance client satisfaction and relationships.