Michael Teasdale Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

- Work with a team to lead global, multi-agency holding company level new business pitches, winning several multi-million dollar clients throughout the EMEA, APAC, and LATAM regions- Build relationships with senior leadership at global network agencies to establish strong lines of communication for project engagement, pitch support, and information sharing- Communicate with prospective clients throughout the new business process including attending briefing calls, participating in Q&A sessions, attending chemistry sessions & pitches, and providing status updates- Lead company-wide initiatives including development of an interactive agency map, supplier diversity reporting, and enterprise contract management- Organize 4 annual regional summits with local-market leads to gather 50+ agency leaders, affiliates, and press for company updates, collaboration sessions, and industry speakers- Re-worked new business processes and operations to create efficiencies and improve collaboration throughout pitches- Developed positioning, mission, and credentials for Stagwell Global Studios, a new brand for management of Stagwell's central network clients

New York City Metropolitan Area

- Worked on a high-performing business development team to secure opportunities for a global agency network, which surpassed previous new business benchmarks by over 50% in 2021 and reached #2 on the R3 New Business League rankings with $90.9m in revenue won- Created 30-50 slide preliminary research documents using Mintel, YPulse, Statista, and other platforms to create decks for prospective clients. Presented findings and early insights to senior stakeholders on pitch teams for further development- Wrote RFI and RFP documents to be shared with clients for new business opportunities- Researched and delivered executive bios to inform senior leadership prior to meetings, including over a dozen meetings for the CEO, EVP of Growth, Head of Media, and CGO ahead of Cannes. Led briefing meetings to walk through bios and formulate a narrative for each executive.- Created bespoke R/GA credentials decks to be sent to prospective clients, educating them on our capabilities and experience in their industry- Utilized Salesforce, Winmo, and other CRM and research tools to track opportunities and prospective clients through the qualification, pitch, and closing process- Assisted throughout the pitch process, regularly coordinating with clients and internal teams to ensure deadlines were met and deliverables were sent- Led maintenance of internal new business resource database, including case studies, institutional research, and growth performance metrics

Santa Monica, California, United States

- Compiled relevant media lists, built relationships with journalists from major publications, and pitched stories on behalf of multiple startup and venture capital clients- Sourced information on industry awards like Forbes 30 Under 30 and Fortune 5000 and wrote client applications for submission- Spearheaded summer-long new business pitching project- Wrote daily internal Wall Street Journal round-up, recapping the top news of the day- Compiled stories and wrote summaries for client weekly media trends newsletter

Greater Los Angeles Area

-Met with students to develop career strategies, resumes, cover letters, and assist them in finding interest-relevant internships and jobs-Assisted in the organization and execution of Career and Professional Development events-Developed and distributed relevant social media posts that reflected the goals and values of Career and Professional Development-Encouraged more students to engage with Career and Professional Development through email, social media, and OOH marketing channels

Greater Los Angeles Area

-Created a tracking database of several hundred PR and Marketing activations at competing studios-Created and maintained a sheet tracking the box office, rating, and social media performance of tentpole animated films in the past 10 years-Developed and pitched six large-scale brand activations for an upcoming release-Edited and critiqued brand guides and other internal materials to be shared with the executive team-Organized and compiled internal production assets for marketing activations

Belleville, Illinois

Allurigem custom engagement rings:-Wrote creative blog content to increase organic social engagement and drive traffic-Conducted market research on online jewelry sales to identify strategies and understand consumer concerns-Designed infographics and other educational content to help prospective customers understand our product and reduce friction in an emerging market-Developed a copyright best practices document for social media-Developed an advertising best practices document for each platform the company usedPeer151 coworking space:- Worked with management to develop a complete rebrand of an underutilized space within the company- Designed a new logo and brand more fitting with the current company vision- Redesigned the website to increase lead generation and provide a more intuitive user interface- Improved SEO practices and updated external links to accurately reflect the current brandingArtigem jewelry insurance replacement:-Reworked internal training presentation to ensure ease of understanding and effectiveness in communicating current practices with insurance partnersGemMember wholesale jewelry:-Conducted market research on male jewelry trends

Greater Los Angeles Area

-Provided one-on-one support to staff and faculty-Provided information and support to current and prospective students-Assisted in large-scale projects involving data manipulation, research, fact-checking, and reporting for School of Education staff and faculty-Managed and grow department social media channels-Created promotional materials and strategies for public outreach-Led paid search and social media advertising strategy and content

St. Louis Missouri

STEM Literacy through Infographics allowed young designers and researchers an opportunity to create and publish science-related infographics for teachers, parents, and students. - Researched STEM topics relevant to an adolescent target audience- Designed infographics and educational materials for target audience- Published material for use by parents, educators, and students to online science publications

Bachelor Of Business Administration - Bba, Marketing, Brand Management & Strategy Emphasis, 3.89/4.0

Activities and Societies: LMU Marketing Society Director of Marketing and Fundraising, LMU Mock Trial Witness, Beta Gamma Sigma Business.

Education record

The M-School Institute of Marketing at LMU is a competitive two year cohort program at LMU focused on the new world of today's marketing.