Michael Terilli Email & Phone Number

Denison, Texas, United States

Denison, Tx

Responsible for new account acquisitions and the maintenance of existing advertising partners for a three network television broadcast property. Manage the day to day servicing of a large and varied client list that incorporates not only on-air marketing schedules but on-line web advertising and station partnership activities.

Sales Management - Client Relations - Marketing - Project ManagementPlaced the Cable Network Advertising Value into the Hearts of AdvertisersI have directed and personally orchestrated cable advertising and marketing campaigns that created brand awareness, increased advertising traffic, secured customer loyalty and directly affected customer revenue.Client Revenue, Profit and Sales Growth - Brand Awareness - Consumer AwarenessA forward thinking executive with an excellent track record of delivering sales and marketing plans that shaped company growth and resulted in loyal customers while introducing "creative and unique" advertising and marketing plans that resulted in a competitive advantage for advertisers. Sales/ Marketing Management Experience & Performance

Responsible for overseeing seven cable systems ranging in size from 1,200 to 60,000 cable subscribers inserting local commercials onto national cable networks managing budgets from 1 million to 4 million. Completely coordinated and developed a start up office; overhauled all presentation and proposal formats for cable advertising sales of cable networks. Ad Insertion & Planning - Complete coordination and scheduling of client advertising, media planning and TV commercial production resulting in client growth of up to 50%. Management Results - Leadership of 2 - 8 account executives resulting in record cable advertising sales.Revenue Growth - Positioned the growth of staff revenue production from 85% of budget to a record of 105% of 4 million dollar budget. Set West Texas Region record of 159% of budget for Q1 in 2010.Company Initiatives - Guided my team to the front of Suddenlink Media's annual company initiatives for the Texas Region.Client Growth - Direct planning for client growth, commercial production and creative ideas resulting in complete differentiation of the client product.

Scheduled all marketing and advertising for the company resulting in greater client awareness of Lake & Country Realtors. Cold calls to prospects, showing and listing property and responsible for re-design of website at www.lakeandcountryrealtors.com. Listing/Selling Agent - Listed multi-million dollar property along with several other listings and designed marketing plans for clients resulting in maximum exposure and expedient sales for my clients. Office Coordinator - Directly affected greeting procedure for walk-ins and re-designed listing presentations which greatly separated Lake & Country from other local realtors.

Directed and lead five cable systems inserting local advertising on national cable networks. Cable systems managed ranged in size from 5,000 to 30,000 cable subscribers. Directed and managed a sales force of 15 people beyond their former standing and abilities while exceeding our 4 million dollar budget. Sales Presentations - Increased sales calls and presentations by 200% with significant changes in presentation and proposal formats. Client Analysis - Put in place emphasis on Client Needs Analysis (CNA) which is critical in sales and allowed Charter Media to a much higher level of service to their clients and superior placement of commercial advertising and double digit client growth.Charter Media Self Promotion - Directed production and creative concepts for six Charter Media TV commercials which separated the company from other local media and drew national attention from the Cable Ad Bureau which is the national organization representing the cable industry. Revenue Growth - Finished 2002 at 135% of 2 million dollar budget which set company records for percentage to budget.

Advertising sales to local clients with the CBS affiliate; Developed advertising campaigns for local advertisers.Account Development - Developed 40+ local and regional accounts from ground zero and reached 40K in monthly billing for a first year AE in record time.Revenue Growth - Exceeded yearly net revenue budget by 10%.Billing Record - Set single month local billing record of $58,000.

Bachelor'S Degree, Radio And Television

Ba, Telecommunications