Michael Kaminsky Email & Phone Number

Recast is the only marketing measurement platform that measures all marketing channels holistically. From the top of funnel to the bottom, online and offline, Recast has the answers.Growing companies – including Harry’s, Mockingbird, Away, and RocketMoney – use our modernized media mix platform to measure the incrementality of their different channels and reliably predict the results of adjustments in their marketing mix. Built for a post-iOS14 world, Recast requires no user tracking, making it a long-term solution for effective marketing. WHAT OUR CLIENTS SAY“Recast helped our brand work through unchartered territories by modeling out our marketing activations during the pandemic. The team is nimble, smart as a whip, and eager to tackle more challenges to improve revenue generation and/or efficiencies.”Neil Heckman | Director, Acquisition Marketing at Away—We face a number of attribution challenges: long purchase cycles, huge gifting segment, and a complex purchase journey. Recast has been an invaluable partner and has provided marketing insights where our post-checkout survey and multitouch attribution partner couldn’t and can’t.Marjorie Chelius | Head of Marketing at Mockingbird—Since launching in brick-and-mortar sales channels, Harry’s struggled to produce a consistent method by which to measure omni-channel ROI of our marketing activities. With Recast, we’ve been able to produce omni-channel measurement comparable to what we previously only had for DTC.Josh Heidler | Head of Growth at Harry’s LabsRESULTS-Enabled a rapidly growing consumer company to increase their blended ROI from 0.7X to 1.3x by identifying improvements across 60% of their paid media mix.-Supported a DTC company transition from growth to profitability with our model budget optimizer that recommended a spend reduction of 36% and a change in mix totaling 17% of spend. The result was only a 22.5% decrease in conversions, meaning a 21% improvement in efficiencyLEARN MOREReach out here on LinkedInEmail us at: info@getrecast.comAnd learn more on our website and dig into our methodology: https://getrecast.com

Listed skills include Data Analysis, Statistics, Econometrics, Stata, and 15 others.