Michael Thomas Email & Phone Number

Shreveport, La, Us

Shreveport, Louisiana, United States

Worked with campus leadership and developed marketing strategies that led to the 3rd highest enrollment in school history (Fall 2022). Incorporated research, social media, live streaming and targeting outreach to increase reach.

Shreveport, Louisiana Area

Oklahoma City, Oklahoma Area

Part of a team that took a perennial and distant number 2 station, and swept ratings (May 2002) for the first time in at least 9 years (Previously May 1993 –AM, 4, 5, 6 & 10). Developed strategies with a team that saw our product rise to the #1 late news in Nielsen metered markets 3 times in 2 years (2005-2006), was the top CBS late news 5 times (2005 -2006), and that won the 25-54 demos in major news shows (AM, 5, 6 & 10pm) for the 3 major Nielsen ratings books in 2006 (Feb, May, Nov). In addition, strategies and techniques were developed to allow NEWS 9 to take advantage of existing partnerships with the internet, a 24 hour cable channel, rural radio network, newspaper partnership and mobile phone service for station promotion. Recognized as the “Station of the Year for 2004” by the OAB.

Syracuse, New York Area

Successfully Negotiated NABET/CWA contract - retaining rights to digital equipment (2001), Negotiated with over 60 municipal and law enforcement agencies to successfully execute 5 million dollar fishing contest which created over 3 million in annual station revenue, overhauled production facility – linking all production computer devices an intranet and to production control for efficiency. Created strategies with station team to lead WTVH from 3rd to 2nd in overall market ratings/share.Also served as interim Chief Engineer while search was done for replacement. (3 Months)

Shreveport, Louisiana Area

• Promotion ManagerAchievements – Developed strategies with team that moved news research numbers from 2nd favored overall to most favored (Revealed in both AR&D research and Leigh Stowell) leading to eventual market leadership in Nielsen ratings (Nov 1998), Developed and marketed “On Your Side” elements for existing campaign, to create premier station branding. A strategic plan was developed that led to the successful launch of KTBS Sunday Morning. (Debuted as #1 in its time period). Responsible for purchasing all outside media, including radio, cable, newspaper etc..Ran a dual campaign to establish the station as a Texarkana area news leader while maintaining the station's Shreveport persona. The campaign helped gain 17% growth in viewing from that region.Supervised Staff of 3

Shreveport, Louisiana Area

Worked with KSLA team (2nd in market) to establish a promotional campaign called project pride (1989) which led to, highest shares of any CBS station (Feb 1992), Louisiana Association of Broadcasters Station of the Year (2 times), Louisiana Association of Broadcasters Promotion of the Year, and also to market ratings leader in all evening news programs (HH ratings 5, 6 and 10pm). Created a companion client campaign to Project Pride that allowed the sales team to generate almost ½ million per year in revenue. Restructured staff to streamline operations and create growth opportunities (1992). Installed the stations first digital editing system. Created or established branding (Coverage You Can Count On, Stormtracker 12-1995) from research which is still used (2008)• Marketing Director 1995• Operations Manager 1992 – Duties included supervising promotion, creative services, engineering and production departments, with responsibilities that included production revenue budget, revenue producing sales campaigns, news tie-ins, capital purchases, FCC compliance, on-air and outside media purchases as well as public relations and public service.• Promotion Manager 1989 • Assistant Promotion Manager 1988• Night Production Supervisor 1987• Director 1986