Michael Thomas

Michael Thomas Email and Phone Number

Sales @ KSLA News 12
Shreveport, LA, US
Michael Thomas's Location
Shreveport, Louisiana, United States, United States
Michael Thomas's Contact Details
About Michael Thomas

*Marketing and Production background with experience in Branding and Identity, spot development, Media Placement, Event management, Non-linear editing, personnel management and Social Media use.Specialties: Branding and Identity, Media Placement, Event management, Non-linear editing ( Final Cut Pro, AVID, Media 100, Premier), All Adobe products, Web Site management, Search Engine Optimization, Familiar with purchasing and installing broadcast equipment, IT infrastructure and operation, networking video streams for broadcasting.

Michael Thomas's Current Company Details
KSLA News 12

Ksla News 12

View
Sales
Shreveport, LA, US
Website:
ksla.com
Employees:
87
Michael Thomas Work Experience Details
  • Ksla News 12
    Sales
    Ksla News 12
    Shreveport, La, Us
    View
  • Southern University At Shreveport
    Director Of Marketing And University Relations
    Southern University At Shreveport Apr 2021 - Mar 2024
    Shreveport, Louisiana, United States
    Worked with campus leadership and developed marketing strategies that led to the 3rd highest enrollment in school history (Fall 2022). Incorporated research, social media, live streaming and targeting outreach to increase reach.
    View
  • Ktal Nbc 6 News
    Director Of Marketing And Operations
    Ktal Nbc 6 News Jan 2008 - Apr 2021
    Shreveport, Louisiana Area
    View
  • Ktal Nbc 6 News
    Director Of Marketing And Promotion
    Ktal Nbc 6 News Jan 2008 - Jan 2016
    View
  • News 9
    Director Of Marketing
    News 9 Feb 2001 - 2007
    Oklahoma City, Oklahoma Area
    Part of a team that took a perennial and distant number 2 station, and swept ratings (May 2002) for the first time in at least 9 years (Previously May 1993 –AM, 4, 5, 6 & 10). Developed strategies with a team that saw our product rise to the #1 late news in Nielsen metered markets 3 times in 2 years (2005-2006), was the top CBS late news 5 times (2005 -2006), and that won the 25-54 demos in major news shows (AM, 5, 6 & 10pm) for the 3 major Nielsen ratings books in 2006 (Feb, May, Nov). In addition, strategies and techniques were developed to allow NEWS 9 to take advantage of existing partnerships with the internet, a 24 hour cable channel, rural radio network, newspaper partnership and mobile phone service for station promotion. Recognized as the “Station of the Year for 2004” by the OAB.
    View
  • Wtvh
    Director Of Marketing And Production
    Wtvh Sep 1998 - Feb 2001
    Syracuse, New York Area
    Successfully Negotiated NABET/CWA contract - retaining rights to digital equipment (2001), Negotiated with over 60 municipal and law enforcement agencies to successfully execute 5 million dollar fishing contest which created over 3 million in annual station revenue, overhauled production facility – linking all production computer devices an intranet and to production control for efficiency. Created strategies with station team to lead WTVH from 3rd to 2nd in overall market ratings/share.Also served as interim Chief Engineer while search was done for replacement. (3 Months)
  • Ktbs Channel 3
    Promotion Manager
    Ktbs Channel 3 Jun 1996 - Sep 1998
    Shreveport, Louisiana Area
    • Promotion ManagerAchievements – Developed strategies with team that moved news research numbers from 2nd favored overall to most favored (Revealed in both AR&D research and Leigh Stowell) leading to eventual market leadership in Nielsen ratings (Nov 1998), Developed and marketed “On Your Side” elements for existing campaign, to create premier station branding. A strategic plan was developed that led to the successful launch of KTBS Sunday Morning. (Debuted as #1 in its time period). Responsible for purchasing all outside media, including radio, cable, newspaper etc..Ran a dual campaign to establish the station as a Texarkana area news leader while maintaining the station's Shreveport persona. The campaign helped gain 17% growth in viewing from that region.Supervised Staff of 3
    View
  • Ksla News 12
    Director Of Marketing-Operations Manager
    Ksla News 12 1986 - 1996
    Shreveport, Louisiana Area
    Worked with KSLA team (2nd in market) to establish a promotional campaign called project pride (1989) which led to, highest shares of any CBS station (Feb 1992), Louisiana Association of Broadcasters Station of the Year (2 times), Louisiana Association of Broadcasters Promotion of the Year, and also to market ratings leader in all evening news programs (HH ratings 5, 6 and 10pm). Created a companion client campaign to Project Pride that allowed the sales team to generate almost ½ million per year in revenue. Restructured staff to streamline operations and create growth opportunities (1992). Installed the stations first digital editing system. Created or established branding (Coverage You Can Count On, Stormtracker 12-1995) from research which is still used (2008)• Marketing Director 1995• Operations Manager 1992 – Duties included supervising promotion, creative services, engineering and production departments, with responsibilities that included production revenue budget, revenue producing sales campaigns, news tie-ins, capital purchases, FCC compliance, on-air and outside media purchases as well as public relations and public service.• Promotion Manager 1989 • Assistant Promotion Manager 1988• Night Production Supervisor 1987• Director 1986
    View

Michael Thomas Skills

Marketing Strategy Seo Marketing Event Management Final Cut Pro Photography Management Avid Leadership Broadcast Radio Media Relations Public Relations Advertising Television Social Media Copywriting Video Editing Event Planning Promotions Press Releases Video Production Video Broadcast Television Public Speaking Digital Media Online Advertising New Media Media Planning Marketing Communications Strategic Communications Social Media Marketing Social Networking Operations Management Facebook Radio Broadcasting

Michael Thomas Education Details

Frequently Asked Questions about Michael Thomas

What company does Michael Thomas work for?

Michael Thomas works for Ksla News 12

What is Michael Thomas's role at the current company?

Michael Thomas's current role is Sales.

What is Michael Thomas's email address?

Michael Thomas's email address is th****@****msn.com

What is Michael Thomas's direct phone number?

Michael Thomas's direct phone number is +131861*****

What schools did Michael Thomas attend?

Michael Thomas attended Louisiana Tech University.

What are some of Michael Thomas's interests?

Michael Thomas has interest in Weightlifting, Improving The Community, Web Stuff, Photography, Helping People, Golf, Working With Young People, Video Presentations.

What skills is Michael Thomas known for?

Michael Thomas has skills like Marketing Strategy, Seo, Marketing, Event Management, Final Cut Pro, Photography, Management, Avid, Leadership, Broadcast, Radio, Media Relations.

Who are Michael Thomas's colleagues?

Michael Thomas's colleagues are Miracle Garrett, Naydu Daza Maya, Mark Klein, Jason Coffel, Camii Andrea, Cameron Jones, Teresa Oldham-Hedemann.

Not the Michael Thomas you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.