• Recruit and create content licensing deals with different media platforms in Hong Kong and South East Asia.• Creating content needs with media platform catering different clients’ need.• Recruiting investors for varies content productions.• Full advertising agency services to local and regional clients. Which includes media buying, account servicing, creative and productions, etc.

• Leading and managing sales teams to create new ad sales pitches with creative and effective sales & marketing solutions. Creating NEEDS for advertisers and agencies to use ViuTV and ViuTV online platform as their major promotion vehicle. • Leading sales department and achieved good revenue performance. Achieved 525% growth from the past 3 years.• Creating innovative marketing solutions to solve advertisers’ special campaign KPI needs. Which includes complicated content collaboration… Show more • Leading and managing sales teams to create new ad sales pitches with creative and effective sales & marketing solutions. Creating NEEDS for advertisers and agencies to use ViuTV and ViuTV online platform as their major promotion vehicle. • Leading sales department and achieved good revenue performance. Achieved 525% growth from the past 3 years.• Creating innovative marketing solutions to solve advertisers’ special campaign KPI needs. Which includes complicated content collaboration between TV, online and on ground events. Generating a substantial growth of 40% in annual incremental advertising revenue.• Provide sales lead, advices and work together with senior sales AVPs to provide all round sales & marketing solution to advertisers and agencies. • To identify and develop new revenue streams from different market segments for sales teams’ exploration. • Cultivate excellent business relationship with potential and existing advertisers / agencies.• To ensure a smooth internal communications between varies departments, I have therefore established an effective and harmonized communications between different departments. Which links up with online team, productions, programming, PR, On Air promotions, etc.• Established a competitive sales force through relationship building, product knowledge enhancement, sales training, incentive schemes, etc.• Improved internal ad sales practice and policies. Created a golden standard for sales daily operation and logistics. Show less

• As company owner of a full service advertising agency, to provide major business direction to executives and media / account servicing team heads.• Established an excellent relationship with a wide range of business owners across major industries in Hong Kong.• Explored varies creative marketing solutions for clients, both in Hong Kong and other Asian countries. Which includes marketing and content collaborations between different media platforms (Online, TV and outdoor) and branding… Show more • As company owner of a full service advertising agency, to provide major business direction to executives and media / account servicing team heads.• Established an excellent relationship with a wide range of business owners across major industries in Hong Kong.• Explored varies creative marketing solutions for clients, both in Hong Kong and other Asian countries. Which includes marketing and content collaborations between different media platforms (Online, TV and outdoor) and branding cross over campaigns. Show less

• Built a full scale ad sales force in Kuala Lumpur, Malaysia. Responsible to manage sales teams in recruiting local ad revenue through creative sales solutions and built good business relationship with major key clients in Malaysia and Singapore.• Leading regional sales team in Hong Kong to recruit regional advertising business to TVB’s overseas channel. Achieved 85% annual growth of revenue throughout all my years of services.• Provide sales leads, management advices and training to… Show more • Built a full scale ad sales force in Kuala Lumpur, Malaysia. Responsible to manage sales teams in recruiting local ad revenue through creative sales solutions and built good business relationship with major key clients in Malaysia and Singapore.• Leading regional sales team in Hong Kong to recruit regional advertising business to TVB’s overseas channel. Achieved 85% annual growth of revenue throughout all my years of services.• Provide sales leads, management advices and training to overseas advertising sales teams. Including China, Hong Kong, Macau, Taiwan, Australia, Malaysia, Singapore, USA and Canada.• Built an excellent working relationship with varies internal departments. Thus to ease internal ad content creations and ad program distribution to different TVB’s overseas channel with one-stop-shop ad services. Show less

• Responsible to identify new and potential advertisers in HK market.• Prepare consolidated sales packages for daily advertisers and agencies’ pitches.• Provided creative sales strategies to different advertisers according to campaigns’ need.• Achieved a minimum of 70% sales growth rate every year.