Michaël Da Silva Paternoster Email & Phone Number

Tokyo, Japan

Managing mobile game projects with a team of 25+ talented artists, developers, economists, monetization and QA specialists based in Europe, East Asia, and the Middle East.Discover our games:

Tokyo, Japon

Giving advice on monetization and LiveOps features, game economy settings, mini-game specifications, and more in order to improve retention, revenue, and fun on a recently launched Social Casino game called Giiiant Slots.

Tokyo, Japan

• Nipponrama is a blog where I share tips about travel and life in Japan. I also write about the Japanese language and culture. The main purpose of that project is to help as many foreigners as possible to enjoy.
• 90,000~ web sessions per month (pre-COVID)
• 300,000+ email subscribers
• 70,000+ followers on social media (Instagram, Facebook, Twitter)
• 30,000+ web push notification subscribersFields:
• Web content management: Web content writing in French and English. Managing translators.

Tokyo, Japan

Tokyo, Japon

UIlicious is a low-code test automation tool that makes it easy to catch bugs on your website before they frustrate your users. With UIlicious, you can automate tests with minimal coding. Simply write your user stories and within minutes you will have a test running on your web pages across different resolutions and browsers.

Tokyo, Japon

• Working on the Japanese version of Slotomania, the leading Social Casino game on iOS, Android & Facebook.
• Live ops: Creation and management of the in-game promotions calendar. Definition of promotions messages and mechanics (3 to 6 promos/messages every day).
• Analytics: Track and analyze users' activity, ads, and in-game campaign performance. Improve communication and game settings based on these analyses.
• Management: Estimation of necessary resources and task planning related to marketing actions for teams of designers, developers, analysts, and operators. Daily follow-up with all these parties.
• Communication: Help in the integration and communicate about new features in-game.

Tokyo, Japan

• Sole employee in the marketing department.White Rabbit Japan is a Japanese company that helps overseas customers buy anything from Japan through four different projects: White Rabbit Express, a proxy buying service.
• Average daily orders ×2.5
• Organic traffic ×14 in one year
• Full-time headcount in the company ×2
• Revenue coming from new localizations ×4 (fr, es, pt, de speakers) in less than one yearFields:
• SEO: Keyword research, internal linking structure, link building, on-site audits and quick fixes. Work with developers on more critical issues.

Tokyo, Japan

Carpaydiem is a car exporting company based in Tokyo. They mostly ship used cars to developing countries in Africa, Oceania, and the Caribbean.As a marketing advisor, my mission was to support a team of two marketers and one web designer by providing useful insights, planning projects, and defining clear objectives.

Tokyo, Japan

• Sole employee in the marketing department.Results:
• Web sessions ×3 in 6 months.
• Orders ×6 in 6 months.Fields:
• Content Marketing.
• Mail Marketing.
• Social Media Marketing.

San Francisco Bay Area

Remote work.Quora is a question-and-answer website based in Mountain View, California. The company was founded in 2009 and its platform is ranked among the 100 most visited websites in the world according to Alexa (a web traffic analysis company owned by Amazon).During this mission, I managed the content that was published on Quora's Facebook and Twitter.

Singapore

• Remote work.WWHCurrent is a Singaporian media company featuring Japanese culture news, lifestyle and events. Their main project is World Without Horizons a webzine that covers anime and manga related news and.
• Pageviews ×27 in 6 months.
• Facebook fans ×7 in 6 months.
• Creation of an Instagram account that reached 3700 followers in 4 months.

Singapore

Remote work.

Tokyo, Japan

• Oakhouse is a Japanese company that manages more than 200 residences, 5000+ rooms, in the Tokyo area, Osaka and Kyoto. Half of its residents are foreigners.I created and implemented a system that significantly.
• Facebook: Average reach ×3
• Twitter: Follower base increased by 30%
• Instagram: Follower base increased by 50%

Tokyo, Japan

• Pipeline Japan is a consulting agency based in Tokyo. It allows foreign companies to set up operations in Japan and accelerate their sales in Japan.
• Social Media Management: Facebook, Linkedin and Twitter.
• Website redesign.
• Web Content Management.

Châtillon, Île-de-France, France

• I worked on 2 projects:
• Libon, a communication app on iOS and Android. Downloaded more than 30 million times. More than 100 000 followers on Facebook.
• Orange Beacon, a connected device that can send geotargeted notifications to mobiles using Apple's beacon technology.Project management:
• Operational management of web development and design teams.
• Monitoring of paid campaigns on Facebook, Instagram, and ad banners.Marketing strategy:
• Definition of targets on the acquisition, retargeting and loyalty campaigns in many markets (East Asia, Middle East, Africa, Latin America, Europe, etc.).

Châtillon, Île-de-France, France

• Web Content Management
• Dashboards and weekly reports
• SEO and ASO.

Paris

• Advices and sales.
• Identification of customers needs and expectations.
• Customer service.

Centre, France

Seasonal job.

Master, Telecommunication, Internet & Media Economics, Cum Laude

• Project management & Business creation • Media economics • Telecommunications economics • E-marketing • B2B marketing

Maitrise, Geostrategy & International Economics

• Geostrategy • International economics • Managerial economics

Licence, Économie Et Gestion