Michaël Da Silva Paternoster Email & Phone Number

Tokyo, Japan

Managing mobile game projects with a team of 25+ talented artists, developers, economists, monetization and QA specialists based in Europe, East Asia, and the Middle East.Discover our games:

Tokyo, Japon

Giving advice on monetization and LiveOps features, game economy settings, mini-game specifications, and more in order to improve retention, revenue, and fun on a recently launched Social Casino game called Giiiant Slots.

Tokyo, Japan

Nipponrama is a blog where I share tips about travel and life in Japan. I also write about the Japanese language and culture. The main purpose of that project is to help as many foreigners as possible to enjoy everything about Japan, that's why the website is translated into twelve languages.Results:• 90,000~ web sessions per month (pre-COVID)• 300,000+ email subscribers• 70,000+ followers on social media (Instagram, Facebook, Twitter)• 30,000+ web push notification subscribersFields:• Web content management: Web content writing in French and English. Managing translators.• Search Engine Optimization: Write new articles and structure the internal linking based on SEO analysis.• Social media management• Managing partnerships with Japanese companies targeting foreigners in Japan, travel agencies, and public organizations.• Growth hacking: automation and scraping.Tools used:Ahrefs, Buffer, Canva, Cloudflare, Facebook Ads, Google Analytics, Google Cloud, Google Suite, Hootsuite, IFTTT, Later, Lightroom, MailChimp, Notion, Onesignal, Sendinblue, Sendy, Slack, WordPress

Tokyo, Japan

Tokyo, Japon

UIlicious is a low-code test automation tool that makes it easy to catch bugs on your website before they frustrate your users. With UIlicious, you can automate tests with minimal coding. Simply write your user stories and within minutes you will have a test running on your web pages across different resolutions and browsers.

Tokyo, Japon

Working on the Japanese version of Slotomania, the leading Social Casino game on iOS, Android & Facebook.• Live ops: Creation and management of the in-game promotions calendar. Definition of promotions messages and mechanics (3 to 6 promos/messages every day).• Analytics: Track and analyze users' activity, ads, and in-game campaign performance. Improve communication and game settings based on these analyses.• Management: Estimation of necessary resources and task planning related to marketing actions for teams of designers, developers, analysts, and operators. Daily follow-up with all these parties.• Communication: Help in the integration and communicate about new features in-game.

Tokyo, Japan

Sole employee in the marketing department.White Rabbit Japan is a Japanese company that helps overseas customers buy anything from Japan through four different projects: White Rabbit Express, a proxy buying service launched in 2005. OMG Japan, an e-commerce website that sells Japan-exclusive products worldwide. Blackship, a package forwarding service. White Rabbit Press, a Japanese language products publisher.My marketing actions were mostly focused on White Rabbit Express and OMG Japan (formerly known as White Rabbit Japan Shop). I was working on these projects with the company's manager, customer service agent, development team, and freelance copywriters and translators when required.Results on White Rabbit Express:• Average daily orders ×2.5• Organic traffic ×14 in one year• Full-time headcount in the company ×2• Revenue coming from new localizations ×4 (fr, es, pt, de speakers) in less than one yearFields:• SEO: Keyword research, internal linking structure, link building, on-site audits and quick fixes. Work with developers on more critical issues.• Content Marketing: Creation of briefs for copywriters and translators based on my SEO analysis. Writing blog posts in English and French. Translation from English <> French.• Mail Marketing: Send promotional campaigns and important notices to existing users. Define and create automated email series to improve conversion rates, retention, and customer trust.• Growth Hacking: Imagine, set, and use unconventional techniques to collect useful data and improve productivity.• Digital Advertising: Acquisition and retargeting on Google and Social Media (Facebook, Twitter, Reddit)And much more: Business analysis, Recruiting...Tools used:Ahrefs, Canva, Contentful, Github, Google Analytics, Google Hire, Google Suite, Lightroom, MailChimp, Mention, Microsoft Office, Notion, Photoshop, QuickBooks, Segment, Sendgrid, Shopify, Sourcetree, Upwork, WordPress...

Tokyo, Japan

Carpaydiem is a car exporting company based in Tokyo. They mostly ship used cars to developing countries in Africa, Oceania, and the Caribbean.As a marketing advisor, my mission was to support a team of two marketers and one web designer by providing useful insights, planning projects, and defining clear objectives.

Tokyo, Japan

Sole employee in the marketing department.Results:• Web sessions ×3 in 6 months.• Orders ×6 in 6 months.Fields:• Content Marketing.• Mail Marketing.• Social Media Marketing.• Growth Hacking.• Analytics.• Search Engine Optimization.

San Francisco Bay Area

Remote work.Quora is a question-and-answer website based in Mountain View, California. The company was founded in 2009 and its platform is ranked among the 100 most visited websites in the world according to Alexa (a web traffic analysis company owned by Amazon).During this mission, I managed the content that was published on Quora's Facebook and Twitter accounts in French. I was also curating user-generated content and publishing questions related to the news in French-speaking countries. When I joined this project, the French version of the site had just been launched a few months earlier.

Singapore

Remote work.WWHCurrent is a Singaporian media company featuring Japanese culture news, lifestyle and events. Their main project is World Without Horizons a webzine that covers anime and manga related news and reviews.On this mission, I mainly focused on the management of World Without Horizons pages on social networks as well as SEO analysis that have significantly improved the number of page views.Results:• Pageviews ×27 in 6 months.• Facebook fans ×7 in 6 months.• Creation of an Instagram account that reached 3700 followers in 4 months.

Singapore

Remote work.

Tokyo, Japan

Oakhouse is a Japanese company that manages more than 200 residences, 5000+ rooms, in the Tokyo area, Osaka and Kyoto. Half of its residents are foreigners.I created and implemented a system that significantly increased the company's visibility and simplified the publication processes on social networks.Social Networks Optimization & Growth Hacking:• Facebook: Average reach ×3• Twitter: Follower base increased by 30%• Instagram: Follower base increased by 50%

Tokyo, Japan

Pipeline Japan is a consulting agency based in Tokyo. It allows foreign companies to set up operations in Japan and accelerate their sales in Japan.• Social Media Management: Facebook, Linkedin and Twitter.• Website redesign.• Web Content Management.

Châtillon, Île-De-France, France

I worked on 2 projects:• Libon, a communication app on iOS and Android. Downloaded more than 30 million times. More than 100 000 followers on Facebook.•Orange Beacon, a connected device that can send geotargeted notifications to mobiles using Apple's beacon technology.Project management:• Operational management of web development and design teams.• Monitoring of paid campaigns on Facebook, Instagram, and ad banners.Marketing strategy:• Definition of targets on the acquisition, retargeting and loyalty campaigns in many markets (East Asia, Middle East, Africa, Latin America, Europe, etc.).• Management and pricing of Libon's in-app products.Data analysis:• Big data on app usage and prospects (diasporas and travelers).• Creation of dashboards and benchmarks.Web Content Management:• Content management via CMS (Wordpress, eZ Publish).• Content management on the App Store and the Google Play Store.• Content localization in 13 languages.• SEO and ASO.

Châtillon, Île-De-France, France

• Web Content Management• Dashboards and weekly reports• SEO and ASO.

Paris

• Advices and sales.• Identification of customers needs and expectations.• Customer service.

Centre, France

Seasonal job.

Master, Telecommunication, Internet & Media Economics, Cum Laude

• Project management & Business creation • Media economics • Telecommunications economics • E-marketing • B2B marketing

Maitrise, Geostrategy & International Economics

• Geostrategy • International economics • Managerial economics

Licence, Économie Et Gestion