Michael Tomac Email & Phone Number

Newport Beach, Ca, Us

Seal Beach | Long Beach, Ca

Provide leadership for overall business operations, strategic vision, revenue planning, financial forecasting, and cost control analysis for a tutoring business specializing in providing individualized math tutoring services to students in grades K through 12.•Establish and maintain a multi-faceted marketing approach designed to attract and engage a consistent client pipeline of parents and guardians.•Responsible for recruiting/ staff selection, management training, and organizational development to support key roles within the organization.•Serve as primary communication interface with both new and existing clients. Develop strategic plan for interaction, engagement, and coordination with key contacts within local schools and community influencers.

Provide leadership and coordination of the national accounts sales function to drive revenue within key top-tier retailers. Direct the development, implementation, and execution of the overall retail sales strategy to achieve established company sales targets. Monitor and analyze sales activity against goals, forecast and communicate demand plans, and manage P&L for overall sales activities.Responsibilities:• Direct and coordinate company national key account sales functions.• Develop strategies and plans that identify retail sales opportunities.• Lead execution of go-to-market strategies to include launch markets, expansion markets, new accounts, distribution strategies, and local marketing.• Establish and implement short-term and long-range goals, objectives, policies, and operating procedures for geographic and leading national customers.• Design and implement tracking tools that will enable ability to analyze and evaluate effectiveness of programs.

Western U.S.

Responsible for leading, cultivating and managing all aspects of the broker partner relationship as a means to accelerate growth, improve effectiveness, and manage costs for the Sales organization.•Develop strategies, tactics, and standards for 10 chain customers in conjunction with broker partner.•Create annual plans to drive sales and ensure trade spending within budget.•Provide expert consultation and selling support at customer category review meetings.•Build and sustain business relationships both internally and externally.•Collaborate and drive partnership within Mondelez and Broker selling/retail network.ACCOMPLISHMENTS:• 2013-15 sales growth across 10 customers on assigned categories: Gum +1.5%, Candy +63.2%, Cough +75.8%.• Managed $2.1M trade budget within company guidelines.• Posted sales growth in top 5 customers which accounts for 78% of total volume.• Drove share growth in 11 of 15 total customer measures across gum, candy, and cough.• Gained shelf authorization of 48 net incremental items during 2013-2015 across assigned accounts.• Recipient of 2013 Circle of Champions award.• Served as Mondelez representative on Olive Crest charity grocery council 2012-2015.

Southern California

Responsible for providing leadership and direction for assigned team of managers and sales representatives to achieve revenue objectives while staying within defined operating budget. Led employee group consisting of 7 sales teams, 14 managers, 80 sales reps, and 60 merchandisers.•Develop strategies, tactics, and standards for DSD customers called on by retail sales force.•Collaborate with leaders from Customer Teams, Logistics, and Customer Service to identify and support key business development opportunities.•Establish process to ensure customer account strategy is integrated and consistent with retail strategy and customer service guidelines.•Communicate retail account strategy/ standards internally and externally.•Recruit, select, and retain diverse and qualified managers.•Set performance expectations, monitor team and individual performance, and reinforce key leadership behaviors.•Ensured consistent training standards, field coaching, and focused feedback in Succession Planning sessions.ACCOMPLISHMENTS:•Grew Biscuit business on assigned teams eleven of 12 years.•Assumed responsibility for two CCMs and 8 geographic customers in 2012.•Led Region FT SSR headcount transition project in 2012.•Co-creator of “Pyramid of DSD Dominance”, and “Pyramid” coaching form.•Facilitated in-store coach’s workshop training for Area managers - 2010-2012.•Added responsibility for managing 3 Pizza sales teams (4/06 – 4/08); posted double digit annual sales growth results.•Created field performance review templates to standardize rating process.•Developed Sales Rep Advisory council program resulting in a standard monthly planning tool for SRs, gold standard retail expectations, and region policy enhancements.•Developed process to assist Merchandising Managers with weekly management of FTE budget.

Southern California

Responsible for managing Biscuit business in Albertson's Southern California. • Develop annual/ quarterly business plans for account.• Negotiate key components of customer business plans.• Communicate retail plans internally and externally.• Develop annual/ quarterly plan for new items.• Manage shelf space using category management principles.ACCOMPLISHMENTS:o 2000 sales growth of 11.1%.o Achieved market share of 47.1%.o Implemented chain wide schematic enhancement, resulting in improved space to sales index.o Negotiated base price concession on key brands.

Southern California

Responsible for managing team of Sales Reps and Merchandisers to drive Biscuit revenue in the greater Los Angeles/ Orange county geography. •Hire, train, supervise, motivate, and lead team of 12-16 Sales Reps and 40 Merchandisers.•Develop and coach Sales Reps via one-on-one meetings, conference calls, and in-field coaching to assess and enhance selling and customer service skills.•Conduct monthly team meetings with Sales Reps focusing on maximizing sales opportunities and motivation to achieve sales goals.•Manage annual Full Time Equivalent merchandising budget.ACCOMPLISHMENTS:o Team finished 18th of 105 teams nationally in sales growth for 1998.o Team finished 11th of 89 teams nationally in sales growth for 1997.o Developed and promoted 2 Sales Reps into management roles within the region.

Southern California

Responsible for Biscuit sales growth in Region Club, Mass Merchandiser, and Drug accounts.• Call on local Buyers/Regional Operations Managers to sell in revenue generating programs.• Serve as a communication link between national accounts and local retail sales force.• Managed annual promotional budget of 200K.ACCOMPLISHMENTS:o Double digit sales growth in assigned accounts in 1994, 1995, and 1996.o Developed and facilitated monthly sales strategy meetings for retail sales force.o Established and maintained relationship network in each assigned chain.