Michael A. Traverso Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

Former president of the Alpha Sigma Phi, Zeta Lambda Chapter, here at San Francisco State University.

Larkspur, California

In this new leadership role I was responsible for a sales and service team that consisted of 7-9 team members. In this role I continued to focus on member experience and new member growth. I continually drove successful guest and member engagement, and was responsible for the attainment of new membership sales, retail sales, fitness sales and overall total revenue sales.Successfully grew the team and cultivated strong selling and service skills through continuous assessment, feedback and coaching via observation, shadowing, and modeling interactions with guests and potential members. I conducted regular training to ensure my team provided exceptional service in a member-centric environment. I engaged with the club Fitness Manager to execute a company fitness strategy designed to improve the member experience and increase engagement through fitness offerings such as personal training, group exercise classes and 24GO digital content. I developed, executed, and wrote business plans, reviewed weekly numbers and club statistics to identify potential revenue and growth opportunities and modified team execution strategy as necessary. I conducted SWOT analysis and P&L management to drive overall club success.Successfully led a strong sales and service team which consistently exceeded monthly quotas, sometimes month over month by 120% and year over year by 6-8%.

United States

I was responsible for a sales team that consisted of 3-4 associates who under my leadership became top performers as sales associates in the district.Lead, coached, and focused on the behaviors that drive member acquisition and retention, and proactively reviewed processes and team members efficiency effectiveness. I drove successful guest and member engagement, and was responsible for the attainment of membership sales and the assistance of fitness sales.Successfully recruited, hired, and onboarding skilled sales individuals. I cultivated strong selling skills through continuous assessment, feedback and coaching via observation, shadowing, and modeling interactions with guests and potential members. I conducted regular training to ensure my team provided exceptional service in a member-centric environment and effectively reduced club turnover.I engaged with the club Fitness Manager to execute company fitness initiatives designed to improve the member experience and increase engagement through fitness offerings such as personal training, group exercise classes and 24GO digital content.I developed, executed, and wrote business plans that were sales oriented, reviewed weekly sales numbers and club statistics to identify potential revenue gaps and modified team execution strategy as necessary. I reviewed the P&L and made sure that we were growing not only in sales but as an overall business. Successfully built a strong sales team which consistently hit monthly sales quotas which were recognized district and regional wide.

Larkspur, California

Delivering a genuine, authentic and engaging guest experience tailored to their unique needs and interests while providing best-in-class customer service. I executed the CARE sales model with each guest and shared how 24 Hour Fitness' products/services can meet their fitness needs. Conducted close to 100 cold calls a day to potential members by phone to invite them into our club so we can help them get started on their fitness journey. Successfully managed and followed up on leads by using the CRM System, and utilized a daily planner to track and plan successful lead management and selling activities.Was constantly a top performer not only in my home club but the district. I helped assist the sales manager in continually outperforming monthly sales goals and helped new sales team members become great sales associates.

Larkspur, California

Developing first-name relationships with members, answering questions, resolving concerns, and putting both members and guests in touch with the appropriate resources. Kept the gym clean, well-maintained, and safe for members and guests.Delivered an outstanding and well-rounded sales and service experience to all guests and members by ensuring a welcoming, and friendly experience when they visit.Ran the front desk, helped sell merchandise and promoted club promotions that were going on. Supported and helped an exceptional new member onboarding experience that helps members get connected to the clubs fitness offerings. Sold minimal membership when no sales reps were around and was quickly moved to sales because of my exceptional ability to sell membership.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business Administration And Management, General

Activities and Societies: Alpha Sigma Phi Management Organization For Business Students

Associate'S Degree, Business Administration

Activities and Societies: AGS Honor Society

Education record