3 key streams: Strategic digital and marketing development for clients, vision development and project implementation for Sparro, media and tech diversification of the agency and its clients.Clients:- Understand business problems, objectives and opportunities and design digital and wider marketing/innovation programs to realise/exceed expectations- Work with execution teams to ensure plans are brought to life and seen through for maximum effectiveness- Enhance understanding and knowledge of digital channels, solutions and technologies and their relevant application- Consistently build and maintain strong relationships with key/executive stakeholders- Be a noted thought leader that supports in driving organisational change, focus and internal business development in an ever-evolving digital climateSparro:- Maintain a leading strategic lens and application of knowledge for all-channel digital marketing projects and solutions- Improve the standards and agency's way of thinking + doing - from account/stakeholder engagement, to strategic and integrated planning, to channel/industry-level knowledge, to commercial & platforms- Lead multiple Tier 1/2 new business and "makes sense" cross-sell opportunities for prospective and current clients- Lead all media/tech diversification initiatives to drive client business outcomes, channel adoption and investment- Key driver of psychological and behavioural change within a progressive, diverse and high performing digital marketing team- Constantly challenging what we're doing as a business, even if we're already doing it at an extremely high standard. What's next? Different? Better?- Work with Partners to increase agency revenue, maintain strong retention and successfully onboard and service key + challenger clients- Work with Partners to drive our business forward into new horizons via vision modelling, initiative driving and being a key player/advisor in executive investment plans

A proven digital & commercial growth partner model that simply doesn't exist, that you can Have.If you've ever wondered, "Should we be doing things differently?" or "I feel like we can do better"...Reaching out is free. Sitting on the sidelines will cost you.

- Lead overarching strategy for clients and portfolio projects to generate real, tangible results and business outcomes- Support the creation of sales and strategy training and development material and processes- Strategic liaison in commercial partnerships focusing on alignment of entities and implementation efficacy- Work with marketing departments to recommend areas of focus and value proposition development- Involvement in thought leadership opportunities and events across the industry- Working closely with product and development teams to feed back insights from the market and recommend feature priorities- Working closely with client leads across sales, accounts and performance- Strategically liaise with Commercial leadership as to market strategy and direction- Increase portfolio conversion rate of new clients and retention of existing clients- Key stakeholder in developing new media, initiatives and commercial models to achieve net sales and revenue targets- Accurate forecasting and reporting across the pipeline

Created and spearheaded a newly formed Partners division at Bench - reporting to the co-founder & CCO.This division comprised of Agencies, Referrers and Resellers and a team of 10+ staff within 12 months. The vision of this offering was to provide time-poor and challenger agencies with the tools and expertise to drive the best possible results and outcomes for their clients.> Display, Social, Native, Video, TV and Audio> Media activation across 15+ DSPs and ad platforms> Worked with 20+ analytics platforms, data providers, identity resolution softwares and geo-location technologiesAchievements:- Grew the Partners portfolio to be over 2/3 of company gross media revenue within 2 years of the division's inception- Headed up two strategic pillars of Bench's growth plans - Empower & Great Migrations

New business development and portfolio management for medium-enterprise brands through multiple channels across APAC.Key player in rolling out Bench's proprietary platform to clients so they can harness the power of integrated digital media and visualisation.

Managed mid-large clients in the Retail and Government sectors.The main responsibilities across Digital channels and local/metro Print were:> New business development, portfolio management> Integrated ATL/BTL media planning and creative consultation> Revenue risk mitigation for local councils during their amalgamations> RFP, tender, sponsorship and revenue management across a range of clients

> New Business Development & Portfolio Management / Large-Enterprise / Brand & Agency> Digital - Search (Microsoft Ads)> Product - Microsoft releases- Identify and close net new sales and growth opps to increase Bing market share and adoption- Provided expert portfolio management of global direct brands and tier 1-3 agencies- MBR, QBR and Microsoft Market/Vertical/Competitive data presentations- Training of new ad ops employees - internally and externallyBrand Clients: eBay, Gumtree, Sportsbet, Fairfax, Greenstone Financial, Vistaprint, RSVP, OasisPartner Clients: Dentsu Aegis, Publicis Australia, Atomic 212, Sparro, Efficient MediaAchievements:- Project managed the release of Product Ads to the AU market- Won Microsoft 2015 agency sales acquisition initiative- On-boarded highest number of new clients in 2015 across AUNZ

> New Business Development & Portfolio Management / Small-Mid Market / Brand & Affiliate> Digital - Search (Google Ads & Microsoft Ads), Display, SEO, Live Chat- Sourcing and closing new direct brand and affiliate lead opportunities + upsell & cross-sell- Bespoke setup and management of key accounts, incl. website & creative consultation- Training of new sales and ad ops employeesAchievements:- 37% portfolio growth within six months- 93% client campaign retention (over 200 campaigns)