Drive development and implementation of a comprehensive strategy to grow SBFE’s footprint and influence in the small business lending space. Lead the engagement of critical stakeholder groups including trade association members and small business credit bureau agencies. Also responsible for increasing brand awareness of SBFE across the industry.

Served as industry small business expert, spearheading the development and expansion of enterprise-level partnerships, affiliate organizations, and broker channels to drive the promotion and adoption of small business SaaS and embedded finance products. Notably, I played a key role in steering the strategic development and co-marketing partnerships for Inc. 500 Fastest Growing Company.• Expanded new partnerships by executing 25 new partner agreements and manage a pipeline of over 75 new prospects. Owner of prospect marketing acquisition strategy and PNL performance for all existing partners. • Increased revenue in partner channel by 50% through data analytics, profile modeling, market research, implementing new CRM and reporting framework to measure established KPI’s.• Launched new small business lending product generating $150mm in funded loans in 2023.• Speaker at conferences: Money 2020, Fintech Nexus, Digital CPA, Ted Talk

Responsible for end-to-end portfolio management and P&L responsibility. Scaled resources and platforms to drive incremental cards and portfolio growth for the future.• Executed Acquisition and Balance Transfer campaigns to drive portfolio growth and exceed budget targets. Exceeded account and revenue plan by 30%.• Initiated Pre-Screen acquisition program to approve profitable customers with a cross sell offer. Exceeded plan by 30% generating the highest account volume to date in program history.• Functioned as SME for Retail and Small Business partners on products and marketing.

Responsible for end-to-end portfolio management and P&L responsibility including acquisition, servicing and operations, ECM, and retention. Manage partner relationship and cross-functional oversight for strategy and execution of marketing, loyalty, and portfolio growth initiatives. • Led successful launch of new small business product with refreshed value prop. Achieved 70% growth in acquisition growth YOY, increased sales per active 10% and decreased attrition by 25%. • Drove merchant platform refresh project with MasterCard to deepen customer engagement and increase spend per active account by 3% across the portfolio. • Implemented new digital brand awareness strategy in ATL channel resulting in 149mm impressions and 665k new site visitors exceeding KPI’s by over 270%. • Headed task force to improve customer NPS with net result of 800bps improvement YOY. • Identified $10mm missed revenue opportunity, built a plan, and executed to recapture.

Managed partner relationship channels that launched six new co-brand and white label partner programs and ten existing relationships.• Delivered $27MM in funded loans in 2016 vs. $2.1MM in 2015 due to successful on-boarding of new partners and execution of digital marketing strategies.• Increased loan volume from $16MM to $190MM in one year by executing improved application efficiencies and enhanced underwriting strategies.• Increased partner revenue by 100% ($80K to $1MM) through use of enhanced data analytics and better targeted marketing efforts.• Reduced marketing expenses by $200K by conducting business reviews and marketing strategy sessions with partners focused on maximizing partner digital channel integration.• Launched multi-lender platform channel to support partners with a white labeled experience to facilitate on-line loan request with multiple lenders resulting in incremental net revenue of $200K.

Designed, built and implemented new channel to support co-branded cards. Implemented new product features including SSO, MFA and Rewards Platform that improved customer experience. • Developed unique value proposition that maximized consumer spend resulting in $250MM year one.• Managed partner relationship to deliver new accounts exceeding plan in year one by 25%.• Executed marketing strategies using digital, e- and direct mail channels exceeding plan by 50%.

Served as project lead for new US Bankcard relationship. Built our new delivery channels including website, internal customer targeting and direct mail.• Achieved 20% new account growth while increasing small business revenue by 15%.

• Implemented alternative vendor channel that generated $20MM in incremental loans and $150M NII in year one.• Drove new loan growth strategy to record high 20% above plan resulting in $100MM in NII growth.• Increased SBA loan bookings by 40% through process and product improvements resulting in incremental $75MM revenue year-over-year.

• Earned Manager of the Year recognition in the Philadelphia region.• Consistently achieved WOW quartile performance rating in suburban Philadelphia metro market.• Managed sales pipeline of over $20MM in commercial loans and $50MM in deposit relationships.