Michael Tufo Email and Phone Number

• Manage and implement complex and highly dynamic day-to-day emails and automated mailings from receiving assets to deployment.• Performing various A/B tests on a majority of client campaigns and providing metrics to help refine future campaigns.• Creating and maintaining the clients email calendar and all timelines associated with those campaigns.

• Creation and management of email campaigns and landing pages for all B2B conferences, field events and internal webcasts.• Communicating with marketing teams on testing and status of campaigns to ensure timely deployment.• Segmentation and list acquisition for all targeted marketing campaigns. Also working with multiple lists to consolidate and create one overall event registration/attendee list in MS Excel for upload to SalesForce.• Setting up and maintaining automated email campaigns in the Aprimo CRM platform which is integrated with SalesForce.• Creating and editing web pages within the FatWire content management system.• Handling all arrangements for webcasts such as scheduling, setting up the WebEx, hosting and post production editing.

• Primary escalation contact for Client issues/questions related to advanced database programs, intakes, and integrations.• Provide client with consultation, whereby Client business requirements are evaluated and translated into cutting-edge, forward thinking platform related solutions.• Work alongside the technical support team to troubleshoot and lead investigations to help resolve any database related issues. • Lead cross-functional builds, QA and testing in regards to automated e-mail messages and reporting with Client, Client Services, and Technology leads. • Write spec docs for automated processes which include reporting for e-mail optins/optouts, open/click data and trigger e-mails.• Conduct monthly updates to automated e-mail messages in production and QA environments as well as implementation of new templates which involve HTML and Perl script edits as well as audience building.

• Manage and implement complex and highly dynamic day-to-day emails and automated mailings from start to finish for high-demand, high-profile clients. • Coordinate e-mail production between various internal departments (data, developers, creative).• Integral part of implementing and maintaining triggered mailings for clients US database.• Utilize HTML/XML code and email management platforms to build, test and deploy mailings.• Work to harbor good client relationships; manage client meetings and recognized as main point of contact for all client issues. • Mentoring and training of new employees.• Diagnose and solve problems that arise, pertaining to errors in data or code .• QA of all e-mail campaigns for a flawless deployment as well as usage of spam and delivery monitoring tools.• Perform list segmentation/creation and A/B testing on Ad Hoc e-mail campaigns and automated e-mail programs.

• Managed the e-mail campaign process for pharma clients which include creating and editing emails, segmenting, scheduling, testing and deploying mailings.• Operated HTML editor programs to alter the HTML used in email messages.• Generated and presented reports on campaign metrics that gave clients insight into the strengths/weaknesses of campaigns.• Gathered and prepared files for data import into the database. • Provided the tech team with spec docs and direction to complete tasks that dealt with the database and web pages.

Maintaining client content, logos and products on website through content management system.Performing and assigning QA tasks for web campaigns.