Senior Manager For Acquisition & Retention
Provident Financial Group - Provident Hc, Satsuma, Vanquis
Bradford, England, United Kingdom
I was responsible for the acquisition and retention of customers, supporting a number of Brands in the Provident Financial Group. My Commercial Partnerships Team drove new customer acquisition through a panel of Brokers including Price Comparison Websites, Credit Bureaus and Pingtrees - as well as building relationships with the right new partners. The role covered the Provident, Satsuma and Vanquis Loans brands and the Broker panel was bespoke to the target market of each brand.My B2C marketing team was responsible for the acquisition of new customers and the retention of existing customers for the Satsuma brand. We were also responsible for Vanquis Bank's online marketing channels for new customer acquisition. Activities included organic and paid marketing through search engines, plus Facebook.