Michael Valera Email & Phone Number

Los Angeles, Ca, Us

San Francisco, California, Us

I am proud to have spearheaded a successful demand generation strategy during my short time at Product School, driving significant leads and pipeline growth while reporting directly to the CMO, Roland Smart. My expertise in A/B testing strategies and execution across all channels and my proficiency in monitoring and optimizing campaigns and programs enabled me to deliver exceptional results. I worked closely with the Product, Sales, and Events teams to develop and enhance marketing strategies and content, identifying new markets and demand-generation tactics that contributed significantly to the company's success. I also played a pivotal role in measuring and analyzing campaign and marketing success, owning and managing Marketo campaign implementation and tracking, all email campaigns, marketing programs, lead scoring, buyer personas, and reporting. Notably, I grew the paid budget by 7x in the second half of 2021, to $1.4M per year, while increasing net leads by 103% and revenue by 109.5% while keeping ROAS above 600%.

San Francisco, California, Us

At Pantheon, while reporting directly to the VP of Marketing Roland Smart, I led a team of demand gen and event marketers to drive record growth across our key business metrics, including Leads, MQLs, SQLs, and Opportunities. I grew the team through hiring and training, setting team strategy through analysis of historical marketing data. In partnership with Product Marketing, I managed our relationship with Sales, forging solid communications and improving service level agreement (SLA) response times between groups. I developed a Paid Marketing Revenue and Opportunities forecast, presenting results to senior leadership weekly. I developed marketing campaigns, including traditional and ABM, that led to direct qualified opportunity pipeline growth for the Sales and BDR teams. I owned and managed Marketo campaign implementation and tracking, all email marketing programs, lead scoring, buyer personas, and Bizible attribution implementation and reporting. Through my leadership and strategic marketing initiatives while managing a budget of over $2m a year, I successfully contributed to Pantheon's growth and achieved outstanding results by driving Opportunity and Revenue increases of over 40% YOY.

Fort Lauderdale, Florida, Us

As the Director of Digital Marketing, Demand Generation and Sales/Marketing Ops at XOJET, I was responsible for driving the company's online acquisition and retention efforts through SEO, SEM, Paid Social, Email Marketing, Sales/Marketing Ops, and Digital Marketing initiatives. I led the development of the new XOJET website as a content-rich platform, ensured continuous relevancy, and managed SEO initiatives that saw XOJET capture more number 1-3 rankings for essential non-brand terms than the rest of our competitors combined. I designed segmentation strategies to target potential flyers with inbound and outbound lead generation campaigns based on XOJET client profiles, personas, industry sectors, and geographic locations. I owned and managed all aspects of Marketo and Salesforce, including the implementation and management of the buyer's journey, Bizible attribution system, lead scoring, nurture models, email, sales processes and procedures, landing page development and testing, database management, reporting, analytics, and optimization. My efforts resulted in Monthly YOY Opportunity growth of 144% and Revenue growth of 455% in 2018-2019, and I transitioned the Online and Demand Gen teams through the acquisition by VistaJet and merger with JetSmarter in 2019.

Stockholm, Stockholm County, Se

As Head of Digital Marketing and Demand Generation – North America at FOREO, I spearheaded all activities aimed at driving user acquisition and revenue growth on FOREO.com, overseeing SEO/SEM, content, affiliate, email, and paid social media, among other initiatives. I managed the Global Digital Advertising team members located in Croatia and the Affiliate Marketing team in the US, and I created and managed a digital media plan of over $1M for North America, increasing Display revenue by 1924%, Affiliate Program revenue by 201%, and Organic Search revenue by 138% YOY. I also led the development of relevant messaging and ad creative that resonated with target consumers. Additionally, I generated new revenue and user growth opportunities through idea generation, analysis, experimentation, and testing.

San Francisco, California, Us

As Manager of Online Marketing and Demand Generation at Sitecore, I managed all Demand Generation efforts, including SEM, Display, and Pay per Lead campaigns, for Sitecore USA Inc. with a yearly budget exceeding $1M. My PPC and PPL strategies generated 60% of MQLs, 39% of Opportunities, and 45% of the Total Sales Pipeline for all NA Paid Marketing Programs from Q3 FY2014 - Q4 FY2015. I designed and managed PPC and PPL programs on various networks, including Google, Bing, Yahoo, and Rocket Fuel, that generated over €7M in Total Sales Pipeline and led SEO initiatives that improved organic search traffic by 22% YOY from Q3 FY2014 - Q3 FY2105.

Milpitas, California, Us

As Manager of Internet Marketing and Demand Generation at Corsair, I was responsible for managing the Corsair Internet Marketing Team and overseeing a complete digital transformation of the company's marketing efforts utilizing digital marketing, demand generation, eCommerce, social media, SEO/SEM, email marketing, analytics, and content marketing. I successfully architected and managed two complete website redesigns and CMS integrations with Magento and Sitecore, resulting in increased monthly unique visitors by 233% and monthly Google organic referrals by 550%. Additionally, I pioneered Corsair's social media presence and content marketing strategy, resulting in significant growth in Facebook fans and Twitter followers by 12,060% and 3,900%, respectively. Finally, I generated over 900 published blog articles on Corsair.com and achieved 6.4 million Corsair YouTube video views since 2009, thereby enhancing customer engagement and boosting brand awareness.