First and foremost, I work in the field of persuasion. Every marketing effort, no matter how big or small, must be designed to be so powerfully persuasive that prospects are incapable of choosing someone else.I am an experienced brand strategist and copywriter, leading teams that build those winning strategies and messages. In every case, the brands I helped transform or refresh have increased their market share – always walking away proud of where they now stand.My experience is deep, working on both sides of the aisle: Both on the agency side and on the client side. In each case, bringing something to the team they never had before. A different way of thinking but always with the same winning result.I’m fun, collaborative and, yes, a little bit challenging. But that’s because the usual approach rarely succeeds. A published author on brand strategy and a wizard of messaging, I keep things simple. It’s always about the customer and what drives them.That’s led to winning strategies in medical devices (Medtronic, Integra LifeSciences, and many others), insurance (ProAssurance), banking (The State Bank of India), finance (Ringler Associates), consumer products and services (Biscuitville, New Belgium Brewing), and many more.Today, I am the Senior Brand Strategist for award-winning eDesign Interactive, one of the Fastest-Growing Private Companies ranked by Inc. It’s where we don’t just build websites. We build experiences so audiences engage with the brand and prefer it. Because that's the whole point.