Michael Verni Email & Phone Number

New York, Ny, Us

London, Greater London, Gb

Reporting to the Chief Solutions Officer, leads the agency’s paid media operations division at Jellyfish. Responsible for instituting a profitable operational framework for media activation and delivery leveraging innovations in marketing technology, personnel development, and partnerships.- $1BN in media under management - across 300+ paid media specialists based in 38 regions focused on programmatic display, paid search, paid social, retail media, and content syndication.- Increased headcount by 300% in our media operations hubs in Mexico, Brazil, South Africa, and India over 24 months while reducing paid media cost per head by 20%.- Expanded team’s remit to support capabilities and products outside of Paid Media, aligning our service offering with products that fall under Data + Analytics, Content, and Retail Consultancy.- Member of Paid Media Steering Committee, Executive Collaboration Leadership Team.

London, Greater London, Gb

Responsible for delivering a consistent, world-class global paid media operations solution on behalf of our digital partners; uncovering ways to evolve paid media operations roles and responsibilities within the organization; and strengthening the existing Jellyfish paid media operations solution by integrating talent, technology, and partnerships.

London, Greater London, Gb

Reported to the EVP - Paid Media. Managed scaling of our Jellyfish Academy, a DEI-led training program focused on developing top-tier digital marketing professionals new to the industry by providing intensive training, hands-on experience, and mentorship. Learning agenda and syllabus cover fundamental strategies and best practices in paid search, programmatic, paid social, and retail media campaign activations while also incorporating soft skill and professional development modules.- 150+ graduates since the onset of the program, 100% hire-rate.- increase in paid media staff retention rate and overall cost savings.

London, Greater London, Gb

Reported to the EVP - Paid Media, responsible for the successful in-housing program for a leading Fortune 50 home improvement retailer. Provided framework for short-term media management, GMP (Google Marketing Platform) and martech stack integration, learning agenda for paid media team members on media activation and optimization best practice, internal paid media management process development, media planning, performance forecasting, and ongoing omni-channel strategy development and execution.

London, Greater London, Gb

Reporting to the Senior Director - Paid Media, responsible for paid search personnel development plans and performance appraisals. Ensuring that individual performance was exceptional, resulting in the achievement of client and team KPIs. Responsible for leading the onboarding, strategy, and execution for our largest paid search clients with $25MM+ under management per annum.Training lead for the Americas, responsible for delivering Google Ads advanced training and consultation to our external partners, introducing them to Jellyfish, leading to new business and further upsell opportunities valued at $1MM+ in revenue.

London, Greater London, Gb

Us

Reporting to the Engineering Manager and VP of Marketing, responsible for data control, ISO 9001:2008 quality certification, and overarching digital marketing strategy.- Responsible for paid media campaign activations that attributed to $23MM in revenue, a 27% increase YoY.- Developed first-of-its kind “kit finder” mobile app, for both iOS and Android, an industry game-changer.- Coordinated, managed and attended transmission industry trade shows and seminars to highlight our USP and product offering to wholesale partners and consumer base.

Master Of Business Administration (Mba), Business

Bachelor Of Science (B.S.), Business Management / Marketing