Michael Vitiello Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• Client Portfolio: Panera, Hershey, Cheetos, Maybelline NY, Hallmark, Fedex, Ulta Beauty, Life is Good, Air Jordan
• Develop and execute project plans for multiple high luxury brand’s video advertising campaigns with budgets of up to $500,000
• Manage budgets alongside Producers to ensure productions are actualized within the awarded budget
• Maintain relationships with multiple vendors to source and secure project resources within budget, such as camera, decor, props, catering, staging, lighting, event supplies, and vehicle rentals
• Research vendors to foster new relationships to provide cost saving alternatives during quote and final cost negotiations
• Oversees all aspects of daily operations including leading a team of 5 production assistants, hiring crew, payroll, invoice handling, talent contracts, travel coordination for key personnel, as well as risk management.

New York City Metropolitan Area

Ridgewood, New Jersey, United States

• Worked cross functionally with Copywriters, Designers, and Creative Strategy Specialists to review project scope, enforce timelines, and assign tasks seamlessly throughout each team
• Managed client’s expectations throughout their branding and web development journey from homepage concept designs, branding, logos, creation of wireframes, website development and new website product launch
• Worked closely with key internal stakeholders to develop innovative approaches to increase agency profitability and efficiencies
• Scheduled and led weekly client presentations to review project status, next steps, and potential blockers

Morristown, New Jersey, United States

• Managed up to 20 client’s project timelines for contracted services including homepage concept designs, branding, logos, website development and launch, as well as digital campaigns like email newsletters, blogs and.
• Monitored daily operations, deadlines, and potential risk to ensure that project timelines and creative are progressing
• Implemented initiatives to strengthen client’s brand by executing new landing pages and web redesign, as well as analyzing performance data to apply improvements to maximize brand awareness and traffic to client’s.
• Worked with internal teams to develop project estimates based on project hours and allocation of resources
• Managed a diverse team of creatives ensuring project plans are scoped appropriately, within budget, on-time, and route materials seamlessly throughout each team
• Led assessments of existing services with established clients to uncover new business opportunities

Greater New York City Area

• Client portfolio: Ben & Jerry's, Lincoln, Verizon, Samsung, Mastercard, Adidas & more
• Managed, recruited, held and booked all crew members, as well as negotiated crew rates
• Created and cultivated callsheets throughout production prep, as well as distributing callsheets before the shoot day
• Knowledge of standard production company guidelines of prep, shoot, and wrap procedures
• Developed and managed production vendor relationships to obtain specific services to fulfill necessary production needs, such as camera, dolly, grip, electric, production supplies, walkies, cranes, hard drives, props.

Greater New York City Area

• Managed high-volume of daily administrative tasks to facilitate client and team needs in the office and on set
• Assist Production Coordinator in the organizing and maintaining of all production documents including insurance, payroll, contracts, location permits, location releases, deal memos, invoices, and receipts.
• Organized payroll and reviewed completed crew I-9 and W-4 forms
• Assisted in the scheduling and coordination of travel and accommodations for Producers, Directors, and Talent
• Maintained video village, greenroom, and production office during client meetings, talent fittings and on shoot days

Greater New York City Area

• Collaborated with cross-functional channels to develop key digital marketing strategies for T. Rowe Price, Home Shopping Network, and Citi Bank which included creation of keywords, ad copy, and landing pages
• Generated digital status reports, weekly sales, and performed quality assurance of campaign keywords and ad copy
• Managed and organized meetings and conference calls with clients and prospective vendors to discuss campaign goals

Mahwah, New Jersey, United States

• Management of timelines, creative development, and delivery of email marketing and direct mail campaigns for Jaguar brand
• Launched key marketing deliverables totaling 10 newsletters, 20 sales emails per week, and 10 product emails per month
• Acted as department liaison by routing new marketing material between external agencies and internal managers in marketing, sales, legal, and product to ensure auto industry standards and messaging were compliant and.
• Leveraged strong attention to detail to perform quality assurance of all event and email marketing campaigns to ensure Jaguar’s corporate identity and branding were accurately displayed throughout marketing materials

Modesto, California, United States

• Managed social media content creation and blog posts for monthly posting schedule for company’s social channels
• Redesigned and executed new social media influencer marketing campaign to expand brand outreach by incentivizing influencers to advertise Royal Robbins’ products on their social channels

Pine Brook, New Jersey

• Created social content for Today’s Business clients, Just Bones Boardwear & Staten Island Radiation Oncology
• Managed and developed social media content calendars and increased account followers and engagement by 20%
• Generated and interpreted client’s Facebook and Twitter analytics to measure weekly engagement

Greater New York City Area

• Developed social content for international audiences on Sony Music’s Facebook, Twitter and Instagram accounts