Assist in leading the creation & implementation of marketing strategy for key brand and/or product campaigns, including gaining alignment on the marketing brief, budget, and flawless execution across the sales team & marketing mix. Assist in managing strategic go-to-market briefs for product launch/sustain programs in close collaboration with manager, cross-functional leaders & peers to meet stated business objectives. Report on budget across launches/programs; escalate communication to marketing leadership for key status reporting as business requires. Kick-off marketing briefs and lead cross-functional project management process (Global, Creative, Digital, Communications, Channel, Experiential, Sales, Ops, etc.) and other stakeholders to ensure all requirements are captured. Manage feedback capture and discussion with creative team and cross-functional groups; deliver objective feedback rooted in the stated strategy/brief; work with Creative to ensure consistency across all assets. Develop presentation tools for key stakeholder groups (sales, customers, media) and help deliver presentation content to targeted audiences. Deliver on marketing strategies to ensure Otters (employees) are armed with brand, product & sales knowledge needed to do their job and represent the company as needed, including Customer Service, Otter Relations (Human Resources), Operations etc. Responsible for completion of after-action review for all marketing programs including ROI/post-mortem analysis. Responsible for competitive auditing/reporting.

Acted as the organizational lead working with the VP of Sales and Partnerships in the creation and implementation of the global brand activation plan.Responsible for building brand activation strategy.Managed annual brand activation and event budget allocation.Managed all brand events from kick off to recap.Responsible for overseeing multiple events simultaneously including but not limited to budget management, asset allocation, inventory allocation, staffing, and training all brand activation support teams and contracted labor to ensure they are activating according to brand standards.Work cross-functionally with multiple departments to ensure activation excellence.Built and implemented a regional event specialist program.

Support Brand Director in the creation and implementation of the Brand Activation plan based on the Global Integrated Marketing Plan. Responsible for building events brand activation strategy that align with yearly marketing goals. Build and maintain yearly master activation calendar that includes all strategic milestones (dates, key events, etc), and work cross functionally to understand all support needs for ambassador, sales, channel and brand teams.Manage brand activation budget to plan yearly spend based on integrated marketing plan.Manage day-to-day operational aspects of brand activations based on brand initiatives from opportunity (brief) to execution. Including; Prioritization, schedule, tracking, approvals and execution.Manage all brand activation assets, including but not limited to tourbus, trailers, vehicles and local warehouse assets, to support activation needs.Manage and train all brand activation support teams to ensure they are on-site and activating at the highest brand standards.Aid in the negotiation and execution of event/activation contracts; work closely with legal to ensure compatibility with existing agreements and obligations.Build and execute on-brand promo product plan in conjunction with Brand Manager(s) and Creative/Viz Merch teams to ensure all assets are cohesive with overall promo plan.Provide post-initiative recaps including post mortem to cross functional teams.

-Assisted Director in the creation and implementation of the global 1-3 year event marketing plan that achieves marketing and brand goals including focus, outside resources, budget, and attach plans.-Responsible for execution of marketing events including but not limited to global grassroots events. -Leveraged Skullcandy events to support global strategy and in turn drive the brand image on a regional and global level.-Managed day-to-day operational aspects of event marketing and brand initiatives from initial brief to execution including but not limited to: prioritization, scheduling, tracking, approvals and execution. -Created opportunities with potential event marketing partners with emphasis in youth culture including music, surf, skate, snow, and moto. -Developed and maintained relationships with key individuals in various organizations, agencies, affiliates and categories in order to facilitate marketing and business opportunities. -Tracked existing and future event marketing contracts to ensure Skullcandy is maximizing deliverables with events, venues, industry partners, etc. -Aided in the negotiation of event contracts and marketing partnership agreements. -Assisted director in planning and building the domestic and global event marketing budget. -Tracked expenditures and needs across all initiatives to ensure budgetary compliance. -Effectively communicated progress on goals and plans cross-functionally.-Coordinated multiple projects simultaneously and have ability to adapt to an ever-changing workload while still managing workload effectively. -Worked closely with director to update and maintain an accurate Master Marketing Calendar. -Provided post-initiative recaps including postmortem and data analysis.

Attend and activate Marketing events & tradeshows to ensure events run smoothly and successfully including on time arrival, timely set up, and take down. Act as lead activator when Marketing Director is not on site. Plan and execute event details and logistics: such as packing, shipping, setup and dismantle, staff scheduling, attendee registrations, and post-event evaluation including photo recaps. Responsible for and coordinate overall condition and maintenance of assigned Marketing vehicles and trailers, to include mileage and maintenance logs.Responsible for assigned Marketing assets; coordinate overall condition and maintenance, to include reporting asset loss and damage.Securely manage and store all related materials and equipment when not in use.Responsible for Skullcandy event product inventory, manage inventory, including loss prevention and shrinkage. Facilities responsible for include Park City storage unit as well as Skullcandy unit at Insight Exhibits in Salt Lake City.Successfully managed and activated 28 stop National College TourResponsible for submitting creative briefs and seeing them through to completionResponsible for creation and maintenance of event asset inventory

Coordinated and facilitated events with Marketing Manager and On-Premise Specialist Distributed product to event attendees in an efficient fashion and created a memorable experience for the consumer. Communicate with On-Premise Specialist to ensure accounts have accurate product.Consistently delivered accurate infrastructure to events.Executed events ranging from grassroots marketing activations to large scale festivals

Utilized/Analyzed KPI's to increase sales and productivitySupervised a sales team of 10 associatesOver saw day to day operations