I am a Marketing Leader that fosters team engagement by cascading strategic vision and organizational goal alignment, driving execution of actionable plans. I excel in coaching and developing high performing employees to drive initiatives. My teams and peers know me as solution focused and for leveraging data, generating insights, and supporting strategic direction. The value I bring is the ability to utilize my understanding of the sales funnel, engaging customer content and digital tools in supporting leads through the customer journey to conversion and driving brand loyalty. As a recent example, I led the development of the eCommerce content strategy, delivering customers with relevant, easy to digest product and brand content needed to make a purchasing decision. Additionally, leveraged software to enhance and scale eCommerce content with online distribution channel partners, improving the brands content score 33% and generating incremental revenue. I posses excellent communication and presentation skills that I use to clearly state the next steps, to keep my team informed, and gain their buy-in. I thrive on team engagement and have been recognized as a trusted, authentic leader, who takes an open friendly approach, and develops strong relationships at all levels.My core competencies include:✔ Promotion Creation ✔ Integrated Digital Marketing ✔ MarTech Stack ✔ Marketing Automation ✔ Digital Ecosystem ✔ Collaboration ✔ Market & Customer Segmentation ✔ B2B / B2C / B2B2C ✔ Analytics / KPIs ✔ Lead / Coach / Mentor ✔ Campaign Management ✔ Trade Show Coordination ✔ Brand Advocate ✔ Content Creation ✔ New Product Commercialization ✔ Budget Management / Financial Acumen ✔ Vendor Management ✔ Project Management ✔ Growth Focused ✔ Customer-Centric✔ Omnichannel ExperienceI am open to new opportunities and can be reached at m.w.farris@gmail.com. Positions of interest include: ✔ Group Marketing Leader ✔ Vice President of Marketing ✔ Director of Marketing✔ Marketing Communications Director✔ Global Marketing Manager