Michael Farris Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

St. Louis, Mo, Us

• Accomplished reorganization of marketing team through co-planning of new organizational structure, leading change management process, creating new positions and staffing roles with qualified candidates. • Guided team of 6 direct and indirect reports, including Digital Marketing, Marketing Analytics, and eCommerce team members. • Increased internal user functionality, supporting improved external customer experience by overseeing SaaS expansion and modernization of MarTech Stack, including implementation of iCapture, Motiva AI, Curalate and Salsify enhancements. • Provided 12-to-18-month visibility of digital initiatives project schedule through collaboration with global marketing and software teams, removing silos, setting strategic priorities, allocating resources and monitoring progress.

St. Louis, Mo, Us

• Organized financial planning, including justification of multimillion-dollar budget from ground up. • Obtained 18% reduction in literature printing costs, adding new services and capabilities through vendor consolidation initiatives. • Generated 500+ booth engagements, 250+ new contacts, and $590K in lead generation during key event by creating new customer engaging trade show strategy. • Co-created corporate branding guidelines and identity for 3 professional tool brands, delivering professional look and consistent message.

• Updated and modernized brand standards utilized in all materials globally, including literature, web, packaging, and advertising based on market feedback and collaboration with creative teams. • Launched new merchandising program, updating merchandising at 20% of electrical distributor locations and placement of 5,600 incremental SKUs within first 3 months. • Developed "Where's Sluggo?" product campaign, achieving 14% incremental sales lift in qualifying products, 32K+ social media reach, and 880+ social media engagements. • Delivered $3.4M of promotional revenue within 12 months of implementing new sales promotional calendar and streamlining development process. • Drove 8M+ targeted media impressions annually through editor events, new media partnerships, developing influencer relationships, and managing PR agency.

St. Louis, Mo, Us

• Grew accounts by $10M+ in 6 years, including Amazon.com, Zoro.com, and Grainger. • Generated $2M+ incremental annual revenue by identifying and on-boarding 3 new national distributors.• Instituted field support with sales rep agency (30 reps), supporting customers and driving tactical execution of solution selling. • Increased speed to market from 12 to 6 months for new product introductions with key distributors by implementing new process.

Chicago, Il, Us

• Grew territory by 69%, achieving $8M+ in annual sales. • Negotiated new $750K/annual stocking program, advancing customer's lean manufacturing initiatives. • Saved contract customer over $36K annually, while improving Ryerson's profitability by applying procurement hedging initiative.

Chicago, Il, Us